The Launch "Linchpin"
Dave Daniels, VP of Customer Success, Pragmatic & Rowan Noronha, VP Product Marketing, Zix
You can do everything right as a product marketing leader to develop the right solution. But, the one thing connecting everything you do to a customer saying “yes” is your salespeople. The linchpin of every successful product launch is a combination of compelling messaging and remarkable messengers. You need to craft a story that resonates…