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Alight Analytics

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  • How to Build a Better Marketing Dashboard
    How to Build a Better Marketing Dashboard
    Dan Duncan, Analytics Product Manager, Alight Analytics Recorded: Jul 17 2019 32 mins
    Dashboards are more than eye-catching charts and graphs — or they should be, at least. Done right, your marketing dashboard can help you answer the most meaningful questions about your business, ASAP. In this webinar, we’ll cover:

    -Why it’s essential to correctly identify your audience and how they’ll be using your dashboard
    -How to select KPIs that accurately measure your progress and performance
    -Why blended datasets are so important to assessing marketing ROI
    -How to design your dashboard so that it’s easy for users to understand and interact with their data
  • Ready-to-Use Marketing Dashboard Templates For Tableau
    Ready-to-Use Marketing Dashboard Templates For Tableau
    Matt Hertig, CEO, Alight Analytics Recorded: May 16 2019 45 mins
    Get a guided tour of Alight’s new Tableau dashboard templates, powered by ChannelMix, the world’s most powerful data engine for marketing. These turnkey templates give marketers unmatched insight into campaign and channel performance.

    In this webinar, you'll learn:

    > Why data connectors aren't enough for real-world marketers
    > How to unleash the full power of Tableau for visual analytics
    > How ChannelMix's OneView technology has changed the analytics game for marketers
  • Why Marketing Analytics Fails (And How to Do It Right)
    Why Marketing Analytics Fails (And How to Do It Right)
    Matt Hertig, CEO, Alight Analytics Recorded: Mar 20 2019 58 mins
    Marketers spent $5 billion on analytics tools last year — yet most organizations still struggle to turn data into insight. Successful analytics and reporting requires investing in the right mix of technology and people. What’s the right investment mix for your organization?

    After this webinar, you will be able to:

    - Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
    - Understand the essential roles needed in a healthy analytics practice
    - Determine how to choose the right tools for data management and dashboards
    - Discover what you need to do to advance to the next level of performance
  • Insights That Drive Revenue: How to Transform Your Marketing Analytics
    Insights That Drive Revenue: How to Transform Your Marketing Analytics
    Andrew Richardson, Elite SEM & Matt Hertig, Alight Analytics Recorded: Feb 20 2019 60 mins
    Ready to build a marketing analytics practice that delivers powerful insights and lightning-fast reporting — and ultimately boosts your revenue?

    In this webinar, you’ll hear from Elite SEM’s Andrew Richardson how Elite, one of the nation’s largest digital agencies, has streamlined and evolved its analytics — and how that’s allowed them to achieve even greater results for its clients.

    And you’ll discover a proven framework for advancing your own marketing analytics practice, courtesy of Alight Analytics’ Matt Hertig.

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