Will Stentz, Director of Analytics, Carmichael Lynch & Matt Hertig, CEO and Co-founder, Alight Analytics
The single biggest problem facing data-driven marketers? Collecting, cleaning and organizing performance data is a world-class time suck. But it doesn’t have to be that way.
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Learn how Carmichael Lynch — the Minneapolis agency that serves leading brands like Phillips 66, Subaru and Xcel Energy — streamlined its data aggregation with Tableau, the leader in visual analytics, and ChannelMix, the industry’s best solution for marketing performance analytics.
Watch this webinar, and you’ll learn:
-Why a data-first approach is the foundation of a fast, powerful analytics program
-How to build a scalable, flexible system for marketing analytics — and why using a stack of best-in-class solutions is a better way to accomplish that
-Where you should invest time and resources in order to evolve your team’s ability to produce valuable forecasts and recommendations