For organizations to succeed in the dynamic and constantly evolving world of commerce today, the rapidly rising bar for customer expectations must be met with exceptional, relevant, and value-oriented experiences. To that end, digital professionals have a buffet of choice when it comes to technology investments to support this endeavor -- personalization, omnichannel, predictive/prescriptive analytics, artificial intelligence/machine learning...
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However, no organization can do it all, and good strategy requires data-led decisions around both prioritization and execution of new digital experiences.
In this informative session, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will discuss:
* What drives consumer choice in today’s world of digital commerce
* Top capabilities that leading organizations are investing in to win business
* How data is being used as a competitive weapon for servicing and retaining the new digitally-savvy consumers