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  • Customer Obsession Through Data-Led Strategies
    Customer Obsession Through Data-Led Strategies
    Reltio Recorded: Apr 2 2019 61 mins
    For organizations to succeed in the dynamic and constantly evolving world of commerce today, the rapidly rising bar for customer expectations must be met with exceptional, relevant, and value-oriented experiences. To that end, digital professionals have a buffet of choice when it comes to technology investments to support this endeavor -- personalization, omnichannel, predictive/prescriptive analytics, artificial intelligence/machine learning...

    However, no organization can do it all, and good strategy requires data-led decisions around both prioritization and execution of new digital experiences.

    In this informative session, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will discuss:

    * What drives consumer choice in today’s world of digital commerce
    * Top capabilities that leading organizations are investing in to win business
    * How data is being used as a competitive weapon for servicing and retaining the new digitally-savvy consumers

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