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ICRS

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  • ICRS: Conscious advertising and why consumer-facing brands should care
    ICRS: Conscious advertising and why consumer-facing brands should care
    Rosie Towe Recorded: Apr 10 2019 59 mins
    Technology is moving so fast, sometimes CRS leaders have to ensure that their organisations' ethics and practices have caught up. Digital advertising is in the category. With most large organisations engaging in some form of digital advertising, and with limited web transparency and regulation, it's important to understand this complex topic.

    This webinar will explore how established practices in advertising can inadvertently contravene an organisation's ethics, such as funding hate speech or misinformation on climate change. We'll be distilling this huge topic into bitesize pieces relevant to people leading the CRS agenda in organisations; and exploring the ways that organisations can make a difference through a range of good practice principles.

    Harriet Kingaby from Conscious Advertising Network and Joshua Hedley-Dent from Citizenme will join us in this session from The Institute of Corporate Responsibility & Sustainability.

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