We are in the midst of a data revolution that is completely reorganizing the way people think about business. A new culture of data-driven decision-making is emerging across all industries, replacing guesswork and approximations of customers locations, behaviors, patterns and preferences. The overarching challenge is to give every user more power to perform this relevant analysis in a way that ties back to organizational objectives.
IBM Cognos Analytics accelerates this process, shortening each user’s journey from simple to sophisticated analytics, ultimately allowing both business users and IT pros to harness the power of data to explore the unknown. New machine learning and natural-language elements augment the BI functions in Cognos Analytics with smart data analysis and visualization capabilities that help business users discover the underlying patterns and meanings in their data. Cognos Analytics primes enterprises to seize opportunities and respond swiftly to emerging threats.
In a business climate where previous borders, boundaries and business-as-usual no longer apply, AI-powered BI helps businesses thrive as they redefine what’s possible.