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Salesforce Best Practices for Marketers
Courtney Kehl and Stacy O'Leary
The role of a Marketer is to generate interest and create a pipeline to pass on to the sales team. Most marketers are familiar with tools like HubSpot or Marketo, but these tools often fall short in capturing the entire prospect and client lifecycle from interest to closed-won. Salesforce is a CRM (Customer Relationship Manager)…
