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Expert Marketing Advisors

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  • Creating a Demand Generation Engine
    Creating a Demand Generation Engine
    Courtney Kehl & JoAnne McDougald: Advisors & Co-Founders, Expert Marketing Advisors Recorded: Feb 6 2019 48 mins
    The goal of Demand Gen is to build and nurture key prospect and customer relationships, and the first step in achieving this is having a solid Tech Stack. Once you get the systems in place that support additional investment, you will begin to see results. The upside is that your sales team will get quality leads.

    This webinar will cover:
    Tech Stack creation
    Understanding the buyer and watering holes
    Providing the right content along the buyer’s journey
    Peter Drucker famously said “If you can’t measure it, you can’t improve it.” Good marketers make sure reporting and analytics are built from the ground up on a solid foundation that supports sales teams and eventually the business.
  • Marketing Attribution:  Uncovering the Truths & How to Get There?
    Marketing Attribution: Uncovering the Truths & How to Get There?
    JoAnne McDougald, Advisor, Expert Marketing Advisors & Deirdre Mahon, Advisor, Expert Marketing Advisors Recorded: Oct 4 2018 54 mins
    Attribution is no easy thing for today's marketeer. Everyone in the business is asking "what's the repeatable sales cycle and number of touches our buyer takes to get a deal over the line". Finance puts pressure on teams to report in near real-time what's working and what's not and without answers budgets are held up. Sales teams need to personalize outbound efforts so they can efficiently engage the buyer but marketing needs to guide what content and what channels work best.

    Navigating the maze of attribution is both a qualitative and quantitative undertaking and unless you have the tech stack fully integrated, you may be missing key pieces of the puzzle. As daunting as it can be there is a step by step approach to follow and over time you achieve clarity. Join this webcast to learn best practice approaches to becoming a fully attributed marketing engine.

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