Latest Talk
Marketing to the Entitled Consumer
Kim Hahn, Sabrina Pratts, Alex Krumm
Join our November Book Club discussion of "Marketing to the Entitled Customer: How to Turn Unreasonable Expectations into Lasting Relationships" by Dave Frankland and Nick Worth. Marketers face a paradox. Consumers expect your brand to know everything about them — who they are, what they want — and they expect you to deliver instantaneously. But…
