Next Talk
Product Content And Intelligence Powers Modern B2B Commerce
John Evans, Product Marketing Director, Akeneo & Allen Bonde, Vice President & Research Director, Forrester
As more millennials and digital natives grow into positions of B2B buying responsibility, the customer experience has taken on more and more attributes of B2C selling, including an emphasis on eCommerce and other emerging channels. This digital transformation is forcing teams to embrace new digitally enhanced selling motions for manufacturers, distributors and wholesalers – and…