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ABM Master Class: Scaling, Part II
In part 2 of our Scaling series, we talked about where the rubber meets the road, personalization. ABM practitioners know all-too-well the challenges that come with mobilizing that unique, account-specific information for 1-to-few or 1-to-many programs. We discussed different approaches to research and information gathering, approaches for customization based on the insights gathered, and the…
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