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  • Brightcove 2010 Seminari Web dedicati al Video Marketing
    Brightcove 2010 Seminari Web dedicati al Video Marketing
    Olga Spimpolo, Scube New Media Recorded: Jun 8 2010 43 mins
    Vuoi fare del video un’efficace strumento di marketing?

    Assicurati di partecipare alla serie di seminari web dedicati al Video online che Brightcove ha pianificato per il 2010.

    La partecipazione è gratuita basta iscriversi!

    I seminari sono costruiti su casi di studio, sull’esperienza fatta da aziende che hanno raggiunto obbiettivi di incrementare le attività di ecommerce, raccogliere più contatti e creare un’importante fidelizzazione con i propri consumatori.
  • Online Video Marketing in 2009: Trends and Strategies
    Online Video Marketing in 2009: Trends and Strategies
    Steve vonder Haar, Interactive Media Strategies Recorded: Dec 16 2009 48 mins
    Online Video is emerging as a vital part of the discussion when it comes to the way marketers are communicating with prospects, customers and partners via the web. Nearly half of the organizations represented in the 4th quarter 2009 survey conducted by Interactive Media Strategies say they will increase the amount of video content feature on their public web sites in 2010 compared to 2009.

    Join Research Director of Interactive Media Strategies, Steve Vonder Haar to learn how companies are using online video in marketing today and how the momentum of the use of online video is going to grow in 2010.
  • How Kanal5 doubled Instream Ad Revenues with Videoplaza
    How Kanal5 doubled Instream Ad Revenues with Videoplaza
    Sorosh Tavakoli - CEO and Founder of Videoplaza. Recorded: Nov 26 2009 33 mins
    Join this webinar to learn how Kanal 5, one of Sweden's leading broadcasters, more than doubled their in-stream video advertising revenues using Brightcove and Videoplaza

    As video is becoming mainstream among publishers online, the need to monetise it properly increases. Already having a display ad server in place, many publishers use the same ad server for video by default. Videoplaza, offering a built for video ad server, tackle many of the problems inherent in understanding online video while providing additional opportunities for monetisation. Working with leading broadcasters, newspapers & magazines and other premium online properties in 5 markets, Videoplaza is the leading video ad serving company in Europe.

    Topics covered will include:

    * Video ad serving introduction - different ways to do it
    * Ad formats and user experience - getting the balance right
    * Long vs short form content - the need for different strategies
    * Frequency capping - understanding your audience and increasing cpms
    * Leveraging air-time sales - making it easy to cross sell
    * Managing your inventory - reducing overselling, underselling, guess-timating

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