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Creating Compelling User Journeys for your BI
Marius Moscovici and Mike Smitheman
Creators of consumer applications are great at understanding their user journeys, and they’re adept at building workflows and functionality into their applications to fully navigate users through a process and to a conclusion (e.g. Postmates, Uber, etc). In Business Intelligence, however, it’s often done backwards and leads to far inferior results. More often than not,…
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