Alliance & Partner Marketing

Expert webinars for Alliance & Partner Marketing Professionals

TechTarget's insights into technology market trends, buying behaviors, and marketing strategies help us identify why tech companies are partnering with each other more than ever. These partner ecosystems have grown thanks in large part to partner marketing teams. The Partner Marketing Visionaries series is an educational forum bringing together leaders in the partner marketing community. In these interactive Talks, our speakers will share how they are reinventing strategies, staying ahead of market change, successfully engaging customers, and meeting aggressive partner sales and marketing goals. About us: TechTarget has served the unique needs of B2B tech buyers and sellers for over 21 years and has attracted more than 20 million opt-in members across 140 technology markets. We are the leading source of original content for technology purchasing and purchase intent data in the market. With the addition of ESG’s strategic analyst research and consulting services and BrightTalk’s highly engaged digital events community, TechTarget supports the full partner marketing lifecycle.

Latest Talk

April 20, 2022 4:00pm GMT+0000 | 53 mins

Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends

Kevin Rhone, ESG/TTGT; Craig Halliwell, Red Canary; Jean-David Lehmann, Paloalto; Louise McEvoy, Trend Micro

As IT buyers continue to evolve, your partnering approach and channel programs must evolve as well. In this new webinar series, we’ll explore the latest research on where your IT buyers plan to invest for 2022 and why. You’ll hear from global Partner executives as they share insights on how they’re adjusting channel programs accordingly…

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On-demand Talks

Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends

2 months ago 53 mins
Partner Marketing Visionaries: Marketing with and through Partners

3 months ago 61 mins
Partner Marketing Visionaries: How to Build Mutually Beneficial Partnerships

5 months ago 59 mins
Partner Marketing Visionaries: Measuring Alliance ROI and Delivering More of it

8 months ago 60 mins
Partner Marketing Visionaries: 3 Essential Elements of Partner GTM Success

10 months ago 60 mins
Partner Marketing Visionaries: Tools to Future-Proof Your Digital Strategy

10 months ago 60 mins
A Roadmap for Growing Partner Commitment & Pipeline

11 months ago 41 mins
Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impact

11 months ago 52 mins

Latest Talk

Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends

On-demand Talks

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