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Optimizing B2B Sales in an Increasingly Omnichannel Environment
E-commerce sales have been growing exponentially year over year and the B2B market is no exception. As customers gravitate towards easier, more convenient purchasing strategies, digital formats and omnichannel platforms are reaping the benefits. According to eMarketer, B2B ecommerce sales are projected to reach $1.77 trillion in 2022 — a 12% increase compared with 2021.…
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