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How "Incrementality" Led The White Company to a 21% Increase in Profits
Affectionately nicknamed “Britain’s Martha Stewart”, Chrissie Rucker founded The White Company as a 12-page mail order catalog 27 years ago. Fast forward two decades later to one of the UK’s most successful multi-category retailers with 60 stores and a thriving ecommerce business. Revenue was at an all time high during the pandemic, with much of…
