The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.  The AREA provides a deep and open exchange of good practices, lessons learned, and technological insights which can help enterprises effectively implement AR technology, boost operational efficiency and create long-term benefits. We currently support members from: 
•	Enterprises (buyers of AR solutions) 
•	Providers (of AR solutions) 
•	Non-commercial entities (Universities, public research institutes and agencies)


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