Snowplow
Create customer data that doesn’t slow you down
Harness the granularity and predictive context of behavioral data to create Customer Behavioral Profiles, and use it them to fuel advanced data-driven customer experiences. With behavioral data, you can create customer profiles that go beyond being a single view of a customer, and provide a richly contextual and predictive view of why they’ve made a particular decision, and what they are likely to do in the future. Learn how to:
- Reach Customers more effectively: Make Data-first decisions about what campaigns to invest in to optimize your Return on Ad Spend
- Better engage customer to win revenue: Serve more contextual personalized experiences than your competitors to win customers
- 330 Subscribers
- 3 talks
Create customer data that doesn’t slow you down
Harness the granularity and predictive context of behavioral data to create Customer Behavioral Profiles, and use it them to fuel advanced data-driven customer experiences. With behavioral data, you can create customer profiles that go beyond being a single view of a customer, and provide a richly contextual and predictive view of why they’ve made a particular decision, and what they are likely to do in the future. Learn how to:
- Reach Customers more effectively: Make Data-first decisions about what campaigns to invest in to optimize your Return on Ad Spend
- Better engage customer to win revenue: Serve more contextual personalized experiences than your competitors to win customers
- 330 Subscribers
- 3 talks