Harness the granularity and predictive context of behavioral data to create Customer Behavioral Profiles, and use it them to fuel advanced data-driven customer experiences. With behavioral data, you can create customer profiles that go beyond being a single view of a customer, and provide a richly contextual and predictive view of why they’ve made a particular decision, and what they are likely to do in the future. Learn how to:
- Reach Customers more effectively: Make Data-first decisions about what campaigns to invest in to optimize your Return on Ad Spend
- Better engage customer to win revenue: Serve more contextual personalized experiences than your competitors to win customers

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