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Analytics-Driven Customer Engagement

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  • Customer Journey Maps – Your Guide to Designing Holistic Customer Experiences
    Customer Journey Maps – Your Guide to Designing Holistic Customer Experiences
    Cathleen Zapata, VP, Research & Customer Experience & Patrick Stroh, Ph.D., VP, Data Science & Consulting Solutions Recorded: Nov 13 2013 58 mins
    A customer journey map can be the keystone to improving and analyzing any customer experience or channel. It will create a visual roadmap of the experience your customers have when they engage with your company. It is an important tool that can unify your team as well as entire groups within your organization around a customer’s experience. It clearly depicts a customer’s interactions, perceptions and feelings regarding your brand as they travel through their experience. This webinar will help you understand what customer journey maps are, why they’re valuable, and Precision Dialogue’s process for creating them.
  • Attribution Analytics: Understanding the Value of Each Customer Touch
    Attribution Analytics: Understanding the Value of Each Customer Touch
    Patrick Stroh, Ph.D. - VP, Data Science & Consulting Solutions Recorded: Sep 18 2013 49 mins
    In this webinar, we will review the hot topic of Attribution Analytics, and how it compares to classic Marketing Mix and Lift-Over-Control approaches to measuring marketing ROI. All 3 approaches – Attribution, Marketing Mix and Lift-Over-Control – measure marketing ROI … but how does Attribution Analytics provide a more accurate and complete picture of how omni-channel marketing (“multiple channels and contacts all mixed together”) impacts your customers and sales? We will also review different methods of doing Attribution Analytics, including last click (contact) and model-based methods. We then conclude with an overview of what you need in order to evolve your marketing ROI solutions to the next level of sophistication and performance.
  • How to Design and Code for the Mobile User
    How to Design and Code for the Mobile User
    Marvin Cal, Graphics & Technical Developer Recorded: Aug 28 2013 37 mins
    Did you know that there are different types of mobile design approaches for email? Join us as we review mobile aware and responsive design techniques for email. In this webinar, we will help you determine which mobile design approach best fits your needs and also show step-by-step how you can start coding your next responsive design email.
  • Precision Path: The Road to Customer Engagement
    Precision Path: The Road to Customer Engagement
    Greg Rentsch, VP, Strategic Consulting and Business Intelligence Recorded: Aug 15 2013 37 mins
    Companies understand that improving customer engagement leads to more loyal and profitable relationships and more effective marketing. But many are unsure of how to make this omni-channel marketing strategy come to life. Learn more about Precision Dialogue’s proprietary methodology to help companies successfully engage their customers.
  • Email Quality Testing Best Practices
    Email Quality Testing Best Practices
    Victoria Sullivan, eMarketing Consultant & Diana Bilic, eMarketing Consultant Recorded: Jul 24 2013 36 mins
    Join us as we discuss the key items you should review in your email campaign before deploying to a live audience. We will share with you our email quality checklist that you can use to test your own email marketing campaigns and demonstrate how you can use Litmus rendering to test your campaigns in various email and mobile platforms. We will also discuss best practices in regards to A/B testing and performance. Hope you can join us!
  • Subscriber Reengagement & List Hygiene: A Dynamic Email Duo
    Subscriber Reengagement & List Hygiene: A Dynamic Email Duo
    Julie Marques, eMarketing Consultant Recorded: Jun 25 2013 46 mins
    Marketers who manage email lists often struggle with two interconnected issues:
    How do I continue to keep my subscribers interested and clicking through my emails?
    What should I do when subscribers stop opening and clicking, but don’t unsubscribe?

    These issues are very common but certainly not insurmountable. With a well-planned reengagement campaign that includes compelling creative and clear business rules regarding who to target and when, it can be fairly simple to keep subscribers from defecting. (And with many email software platforms, such a campaign can be automated too!)

    Register for this complimentary webinar to learn more about:
    •Best practices for email reengagement programs
    •How to garner interest through your value proposition and offers
    •Which subscribers to consider unengaged – and when to purge them from your lists
    •Why it’s in your best interest to purge unengaged subscribers
    •Getting started with automating your reengagement campaign
  • How to Empower Your Decisions with Data-Driven Forecasts
    How to Empower Your Decisions with Data-Driven Forecasts
    Andrew Harrison, Senior Data Analyst Recorded: May 29 2013 59 mins
    If you have ever been called upon to forecast sales, revenue, demand, or other important business KPIs, it’s important to understand the different forecasting approaches available. A typical approach is spreadsheet-based judgmental forecasting where you project revenue, volume, or profits for a business. However, these top-down forecasts wind up being inaccurate because they don’t account for external economic factors, or they are driven by wishful thinking at the senior executive level.

    In this webinar, we will empower you to develop data-driven forecasts that don’t just project an outcome, but also a confidence interval around that outcome by leveraging the following techniques:
    •Forecasting an outcome variable using only the historical data for that variable
    •Diagnosing cyclicality and seasonality in your outcome variable
    •Identifying, gathering and preparing exogenous variables for your forecast (e.g., economic circumstances, search volume/popular interest in a given topic, weather-related data)
    •An introduction to ARIMAX forecasting models that incorporate exogenous variables
  • The Power of Targeted and Integrated Direct Mail
    The Power of Targeted and Integrated Direct Mail
    Robert Ellis, Business Alliances Team Leader, USPS Recorded: May 8 2013 45 mins
    Robert Ellis, Business Alliances Team Leader and 27-year USPS veteran, will be presenting valuable insights and tips for maximizing the impact of direct mail. Learn how to cut through the media clutter to connect with target consumers and convert them into loyal customers.

    Using current case studies and statistics, the session demonstrates how to effectively integrate direct mail with other media campaigns to amplify your message and increase ROI.
  • Writing for the Web: How to Achieve a “Precise Dialogue”
    Writing for the Web: How to Achieve a “Precise Dialogue”
    Jocelyn Huelsman, Research & Customer Experience Senior Analyst Recorded: Apr 25 2013 53 mins
    Your website may be cutting edge, but is it cutting the mustard? A site’s design, usability and functionality are important, but so is the most overlooked component - content! In this webinar, we will provide insight on how to write content that is informational and can “talk” to users. Also, how to leverage best practices to develop useful content intended for the web.
  • Marketing to the Right People at the Right Time with Retargeting
    Marketing to the Right People at the Right Time with Retargeting
    Matt Aster, Inbound Marketing and Adrienne Embery-Good, Business Development Manager Recorded: Feb 28 2013 47 mins
    If you could call every unconverted website visitor, ask them why and give them an incentive to purchase, would you? Retargeting (oftentimes referred to as behavioral marketing or remarketing) is a highly effective and economical marketing approach to target website visitors based upon previous online actions. With the right principles and best practices you can shorten your time to convert and turn bounces into prospects. It’s more than just strategically placed ads appearing on websites hoping to attract your customers. Retargeting is the sniper rifle in your online marketing arsenal:

    • Explore different retargeting models and how to execute them correctly
    • Share examples of businesses doing it right and wrong
    • Provide a case study of a client who saw positive ROI with retargeting
    • Reinforce best practices of retargeting

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