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Social Media for CMO's

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  • You had me at Web 2.0 - MARKETING IN A WEB 2.0 WORLD You had me at Web 2.0 - MARKETING IN A WEB 2.0 WORLD Jerry Hart Recorded: Mar 4 2009 48 mins
    Jerry will teach you how to:
    • Master social-media-driven marketing
    • Add online B2C tactics to your B2B initiatives—and boosting response in a whole new, Web 2.0-driven way.
    • Make blogs, chats, and online buzz work for you—by including you as an authentic participant in online communities

    Social media marketing, in its many forms, has taken the business world by storm. The compelling speed, cost–effectiveness, and customer engagement benefits of social media campaigns are rewriting the rules of marketing. But so much is happening so fast that it's impossible to keep track of all the options. The good news is that you don't have to boil the ocean. Effective social media campaigns require a disciplined approach to setting strategy, choosing tools and building customer affinity. Stay focused and you'll be fine. Best practices are already emerging.
  • Today’s new media, new rules and new online realities Today’s new media, new rules and new online realities Jerry Hart Recorded: Nov 25 2008 33 mins
    Social Media expert Jerry Hart has a word of advice: “Stop begging or paying mainstream media to write about you. Instead, create targeted content that gets you noticed—by Word of Mouse.”

    By understanding the new rules of new media you’ll be in the driver's seat every time you reach out to customers/prospects/stakeholders online. It's all about applying your marketing skills to the latest Web 2.0 hotspots.

    Jerry will teach you how to:
    • Master social-media-driven marketing
    • Add online B2C tactics to your B2B initiatives—and boosting response in a whole new, Web 2.0-driven way.
    • Make blogs, chats, and online buzz work for you—by including you as an authentic participant in online communities
    You already know more than you think you do
  • When you get volume you get to the voice of customer When you get volume you get to the voice of customer Jerry Hart Recorded: Sep 27 2008 16 mins
    Summary: Wal-Mart leverages Social Media. I'll explain how. Social Media or 2.0 and confusing technology babble everywhere is mostly internet pollution. Never fear it either. Bottom line, integrate technology on your blog or site in or near the decision point of purchase or conversion. Technology 2.0 is merely providing your visitors with a megaphone to share their opinion of you, what you offer or on a good day, a few angry rocks are thrown from a passionate blog or site patron and don’t we just eat that up? Raise the comfort level of a potential buyer in the purchase cycle by giving them access to peer to peer conversations. Unveil that intelligent interactive conversation as close to the decision point of purchase as possible.

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