Jerry will teach you how to:
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• Master social-media-driven marketing
• Add online B2C tactics to your B2B initiatives—and boosting response in a whole new, Web 2.0-driven way.
• Make blogs, chats, and online buzz work for you—by including you as an authentic participant in online communities
Social media marketing, in its many forms, has taken the business world by storm. The compelling speed, cost–effectiveness, and customer engagement benefits of social media campaigns are rewriting the rules of marketing. But so much is happening so fast that it's impossible to keep track of all the options. The good news is that you don't have to boil the ocean. Effective social media campaigns require a disciplined approach to setting strategy, choosing tools and building customer affinity. Stay focused and you'll be fine. Best practices are already emerging.