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Brand ManageCamp

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  • How To Empower Your Teams To Create Brand-Right Marketing On The Fly How To Empower Your Teams To Create Brand-Right Marketing On The Fly Karen Wenning and Theresa Aide, Suttle-Straus Recorded: Aug 11 2016 52 mins
    If you struggle with how to maintain control of your brand while ALSO giving your marketing teams and sales agents the flexibility to create their own materials – you are not going to want to miss this free webinar.

    During this session, we will explore how your organization can best utilize a Marketing Resource Management (MRM) system to streamline processes and empower decentralized teams to create brand-right marketing materials on the fly – thereby creating team efficiency AND ensuring a cohesive brand experience is delivered every time.

    Join us to learn:

    - What an MRM system is and how it supports a variety of marketing distribution models.

    - The key benefits of an MRM system to the brand’s stakeholders.

    - How to select the right MRM system for your organization’s needs.

    - How to implement your new system and encourage adoption.
  • Getting The Most Out Of The Data You Already Have Getting The Most Out Of The Data You Already Have Adam Rossow, CMO, iModerate Recorded: Jan 20 2016 40 mins
    Be honest - are you currently fully leveraging the data you already have? If you are like most marketers, the answer is likely 'No.'

    Today's consumers take full advantage of their ability to share their perceptions of, experiences with, and feelings toward a brand – whether brand-driven (e.g., CSAT surveys or brand perception studies) or consumer-generated (e.g., social commentary or product reviews). Yet many marketers aren’t making the most of all of this valuable information flowing into their dashboards, CRMs, and survey platforms. The energy seems to be placed on the capturing of the data rather than its utilization.

    You are likely already sitting on a gold mine of insights. The question is - how can you transform the customer feedback you already have into the actionable intelligence your brand(s) need to succeed?

    Join Adam Rossow, CMO of iModerate, for this informative, actionable, and free webinar where you will learn:

    • What types of data marketers are neglecting instead of harnessing

    • How to derive meaningful insight from these info streams without waiting weeks or breaking the bank

    • Additional opportunities to collect and leverage consumer feedback through pre-existing platforms
  • Brand ManageCamp 2015 Highlights Brand ManageCamp 2015 Highlights Len Herstein Recorded: Oct 2 2015 3 mins
    The 2015 Brand ManageCamp marketing conference was held on Oct 1-2 at The Mirage in Las Vegas. Over 400 senior level brand marketing professionals were in attendance for 2 days of actionable insights, tools, and techniques to build, grow, and manage more profitable and more successful brands. Hear what some of the speakers and attendees had to say about the experience!
  • Leveraging Expertise To Take Content Strategy To New Levels Leveraging Expertise To Take Content Strategy To New Levels John Hall, co-founder and CEO of Influence & Co. Recorded: Apr 23 2015 59 mins
    With all the data that’s out there on content marketing, it’s easy to start following someone else’s lead because "everyone's doing it". But what most companies forget is that you must take a closer look at how these strategies apply to what you’re trying to accomplish before jumping right in. Don't just follow the crowd -- find a unique twist and use it to fuel your marketing efforts.

    In this webinar, John Hall will discuss why using your expertise can differentiate your company and take your content strategy to the next level. Additionally, why a content strategy is an opportunity to dive deep into your long-term goals, focus on the “why” behind your brand, stay top of mind, and build trust with your audience to create new opportunities for your business. He will offer unique and exclusive insights on how to organize your company's knowledge and start publishing expert content on platforms that make sense for your brand. Through this process, you can accomplish the above goals and start positioning your company as a true industry leader.
  • How The ‘Why’ of Net Promoter Score Unlocks Its True Potential How The ‘Why’ of Net Promoter Score Unlocks Its True Potential Adriana Smith, Brand Strategy, Reliant Energy & Lisa Wall, Project Director, iModerate Recorded: Feb 11 2015 52 mins
    We all know that Net Promoter Score is a useful tool to track consumer advocacy over time. But did you know that studies have proven that increases in NPS correlate directly to significant growth in revenue and market share? In fact, there is even a stronger correlation between reducing detractors and increasing revenue.

    Given that, I am sure you will agree that it is absolutely crucial for us to understand and optimize customer experiences in order to attract and retain brand promoters while minimizing brand detractors. But, even with all of the data available to marketers, it is challenging to determine how to efficiently and effectively improve experiences and nurture advocates. As it turns out, the scores are important - but the context behind them is what is critical to success.

    That is we are so excited to announce the next iteration of the Brand ManageCamp Webinar Series ( http://brandmanagecamp.com/webcasts/ ). Please join us at 1pm EST on Wednesday, February 11th as Adriana Smith of Reliant Energy and Lisa Wall of iModerate detail how Reliant Energy gained important context behind their Net Promoter Score using a new, innovative solution - (iM)merge Analytics.

    During this free webinar, you will learn how this deeper understanding has enabled Reliant to align a team towards an internal goal, stem detraction and increase loyalty in their customer base, and stay ahead of emerging trends. You will also gain insight into how you can make sense of consumer commentary, ranging from survey verbatim to social to product reviews and much more.

    Key Takeaways:

    - How Reliant leveraged the context behind their shifting Net Promoter Score to retain promoters and convert detractors

    - How you can derive more value from the consumer commentary that you capture every day

    - How you can utilize (iM)merge Analytics to understand the 'why' behind Key Performance Indicators such as Net Promoter Score
  • Hands Off My Brand! How to Control Messaging at Every Level of Your Organization Hands Off My Brand! How to Control Messaging at Every Level of Your Organization Sean Sullivan/Jim Van Natter, VP of Sales for MarcomCentral Recorded: Sep 10 2014 56 mins
    Hours of creative brainstorming are no match for even one misuse of your brand messaging. Rogue marketing is the bane of every marketer’s existence, and it happens more often than you may know. When sales reps, regional offices, franchisees and channels can’t find the marcom they need, they don’t get mad – they get creative. The result is your pristine branding receding into a Frankenstein-esque rendition that’s a far cry from anything resembling the perfected asset you originally released in confidence.

    Sean Sullivan & Jim Van Natter of MarcomCentral have seen it happen in large and small companies alike across a huge spectrum of companies. They have examples to prove it. Sean/Jim will not only share examples of rogue marketing, but also the simple marketing asset management tools and tactics companies have successfully used to beat it.
  • Get Ahead of the Next Big Thing By Moving Past Big Data & Traditional Research Get Ahead of the Next Big Thing By Moving Past Big Data & Traditional Research Adam Rossow – Partner, iModerate Recorded: Jul 30 2014 50 mins
    As a marketer, it can be challenging to see past the daily task list, get out of reactive mode, and talk to consumers in a meaningful way. The ability to truly be proactive, identify trends and opportunities, understand KPI movement, and keep the competition in the rear-view mirror is the goal, but getting there with today’s research approaches is a challenge.

    Relying solely on Big Data or focus groups doesn’t make you smarter and won’t put you ahead of the curve. So how do you avoid ahead being on the wrong end of the Greek Yogurt phenomenon? How do you see consumers’ embracing the shared economy before it’s a widespread trend?

    In this free webinar we will introduce you to the world of QualTrackers, a new solution that combines structured, ongoing, consumer conversations and advanced text analytics to spark consumer intimacy, provide a crucial ongoing narrative around key business issues, and deliver the metrics you need to aid decision making.

    Using consumer confidence as an example, attendees will see how this innovation does much more than just plug holes and fill gaps – it gets your ear to the ground and reveals what’s next.

    Key Takeaways
    •Find out how to make research easier, agile and more impactful
    •Discover the newest innovation in the research space – qualitative trackers
    •Learn what we found out about consumer confidence that the numbers don’t tell you
  • Closing the Impact Gap: Collective Returns from Social Responsibility Closing the Impact Gap: Collective Returns from Social Responsibility Alison DaSilva, EVP, Cone Communications & Mike Lawrence, Chief Reputation Officer, Cone Communications Recorded: Dec 11 2013 61 mins
    Corporate social responsibility is now table stakes -- the universal consumer expectation for companies to be responsible is immense and undeniable. In a world where nearly every company supports a cause, it’s not just about associating with a social or environmental issue. It’s now up to companies to show how these efforts drive real and tangible change, helping consumers understand how their dollars and time can make a difference. The 2013 Cone Communications/Echo Global CSR Study reveals that around the world, varying degrees of perceived individual and corporate impact underscore the overwhelming need for companies to consistently communicate both corporate and consumer CSR return.

    Join Cone Communications executive vice president Alison DaSilva and chief reputation officer Mike Lawrence in a free webinar discussion about how leading companies can design successful CSR strategies that not only make measurable business, brand and societal impacts, but help take collective responsibility to a whole new level.
  • Brand Mgmt Tech 101: What's Out There & How Do You Choose? Brand Mgmt Tech 101: What's Out There & How Do You Choose? Dustin Ritter, Vice President of Marketing for PTI Marketing Technologies Recorded: Nov 21 2013 51 mins
    Recently there has been an explosion of technologies available to us to help manage our brands. Everything from Marketing Automation to CRM to Social Media Management, to SEO, to Analytics, to Digital Asset Management, and more.

    It can all be a bit overwhelming. Thankfully, Dustin Ritter is here to help. In this free webcast, Dustin will teach us about all the different categories of technologies that are available, give us some insight as to who the main players are, and prepare us with the knowledge we need to start narrowing down and figuring out which ones are for us.
  • Why I Wish There Were No 'I' in Innovate: Building The Right Team For Innovation Why I Wish There Were No 'I' in Innovate: Building The Right Team For Innovation Chris Trimble, author of several best-selling books on Innovation; Adjunct Professor at Dartmouth and Tuck Business School Recorded: May 22 2013 54 mins
    In the popular imagination, innovation is about brilliant people with brilliant ideas, doggedly pursuing their dream and breaking through every obstacle that stands in their way. The reality, however, is that innovation is fundamentally a team sport.

    Sure, one person can come up with an idea, but an idea is only a beginning. After a commitment to a great idea, the full nature of the innovation challenge becomes clear. Somehow, companies have to tackle two conflicting tasks simultaneously: building something new and sustaining excellence in what already exists.

    This requires more than just general, feel-good teamwork. It requires a team that is structured in a very particular way. Unfortunately, most companies aren’t familiar with what these teams look like. Like a newcomer to the baseball playing world, they have little idea, if any, about the roles on the team. They have no idea what the pitcher, catcher, infielders, and outfielders do.

    In this webcast, Chris Trimble will outline exactly how to build the right team for every innovation initiative. He will also talk about how his new book, How Stella Saved the Farm, can be used as an instigator of productive conversations about what it really takes to make innovation happen.

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