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Brand ManageCamp

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  • Culture IS Brand: Leadership Strategies for the Digital Age
    Culture IS Brand: Leadership Strategies for the Digital Age
    Michael Brenner - Best-selling author of "The Content Formula" Recorded: Feb 23 2017 55 mins

    Having great ideas is one thing. Having an organization designed to embrace great ideas is a completely different thing. In this webinar you will learn a new framework for creating the culture you need within your team to allow great things to happen.


    You're a leader. Whether you work independently, lead a small team, or you're the CMO of a global brand - you know that yesterday's marketing ideas just don't work today.

    Unfortunately, getting the entire organization to embrace your new initiative, green light an innovative marketing concept, or simply redesign your newsletter can feel like an uphill battle.

    In this webinar, veteran marketer and bestselling author Michael Brenner will show you how courageous marketing leaders are transforming their entire culture, and building a powerful brand.

    You will learn the revolutionary new framework that sparks rapid culture change and gets your entire organization on board.

    EVERYONE has the power to spark culture change and become the leader your company, your brand, and your people need. Join us and find out how.
  • 9 Great Ways To Use a Marketing Resource Management System
    9 Great Ways To Use a Marketing Resource Management System
    Keith Schwarting & Karen Wenning from Suttle-Straus Recorded: Nov 15 2016 53 mins
    A Marketing Resource Management (MRM) system allows organizations to easily maintain brand consistency of collateral across channels and teams. By centralizing brand-right content in a powerful technology solution, team members can quickly login, find what they need, customize it as necessary, and be assured that it is on point with their brand messaging.

    In this insightful webinar, find out how real organizations are leveraging MRM technology to drive efficiencies. You will:

    - Discover why an MRM system is a great investment.
    - Learn unique applications and considerations for your own MRM.
    - See examples of best practices.
    - Discover how other departments outside of marketing can also take advantage of the technology.

    Real customer examples will provide an eye-opening look into ideas that will inspire and empower you to either examine the need for implementation of an MRM system, or make the most of the MRM system you already have.

    We hope we get to (virtually) see you on November 15th! Reserve your free spot today.
  • How To Empower Your Teams To Create Brand-Right Marketing On The Fly
    How To Empower Your Teams To Create Brand-Right Marketing On The Fly
    Karen Wenning and Theresa Aide, Suttle-Straus Recorded: Aug 11 2016 52 mins
    If you struggle with how to maintain control of your brand while ALSO giving your marketing teams and sales agents the flexibility to create their own materials – you are not going to want to miss this free webinar.

    During this session, we will explore how your organization can best utilize a Marketing Resource Management (MRM) system to streamline processes and empower decentralized teams to create brand-right marketing materials on the fly – thereby creating team efficiency AND ensuring a cohesive brand experience is delivered every time.

    Join us to learn:

    - What an MRM system is and how it supports a variety of marketing distribution models.

    - The key benefits of an MRM system to the brand’s stakeholders.

    - How to select the right MRM system for your organization’s needs.

    - How to implement your new system and encourage adoption.
  • Getting The Most Out Of The Data You Already Have
    Getting The Most Out Of The Data You Already Have
    Adam Rossow, CMO, iModerate Recorded: Jan 20 2016 40 mins
    Be honest - are you currently fully leveraging the data you already have? If you are like most marketers, the answer is likely 'No.'

    Today's consumers take full advantage of their ability to share their perceptions of, experiences with, and feelings toward a brand – whether brand-driven (e.g., CSAT surveys or brand perception studies) or consumer-generated (e.g., social commentary or product reviews). Yet many marketers aren’t making the most of all of this valuable information flowing into their dashboards, CRMs, and survey platforms. The energy seems to be placed on the capturing of the data rather than its utilization.

    You are likely already sitting on a gold mine of insights. The question is - how can you transform the customer feedback you already have into the actionable intelligence your brand(s) need to succeed?

    Join Adam Rossow, CMO of iModerate, for this informative, actionable, and free webinar where you will learn:

    • What types of data marketers are neglecting instead of harnessing

    • How to derive meaningful insight from these info streams without waiting weeks or breaking the bank

    • Additional opportunities to collect and leverage consumer feedback through pre-existing platforms
  • Brand ManageCamp 2015 Highlights
    Brand ManageCamp 2015 Highlights
    Len Herstein Recorded: Oct 2 2015 3 mins
    The 2015 Brand ManageCamp marketing conference was held on Oct 1-2 at The Mirage in Las Vegas. Over 400 senior level brand marketing professionals were in attendance for 2 days of actionable insights, tools, and techniques to build, grow, and manage more profitable and more successful brands. Hear what some of the speakers and attendees had to say about the experience!
  • Leveraging Expertise To Take Content Strategy To New Levels
    Leveraging Expertise To Take Content Strategy To New Levels
    John Hall, co-founder and CEO of Influence & Co. Recorded: Apr 23 2015 59 mins
    With all the data that’s out there on content marketing, it’s easy to start following someone else’s lead because "everyone's doing it". But what most companies forget is that you must take a closer look at how these strategies apply to what you’re trying to accomplish before jumping right in. Don't just follow the crowd -- find a unique twist and use it to fuel your marketing efforts.

    In this webinar, John Hall will discuss why using your expertise can differentiate your company and take your content strategy to the next level. Additionally, why a content strategy is an opportunity to dive deep into your long-term goals, focus on the “why” behind your brand, stay top of mind, and build trust with your audience to create new opportunities for your business. He will offer unique and exclusive insights on how to organize your company's knowledge and start publishing expert content on platforms that make sense for your brand. Through this process, you can accomplish the above goals and start positioning your company as a true industry leader.
  • How The ‘Why’ of Net Promoter Score Unlocks Its True Potential
    How The ‘Why’ of Net Promoter Score Unlocks Its True Potential
    Adriana Smith, Brand Strategy, Reliant Energy & Lisa Wall, Project Director, iModerate Recorded: Feb 11 2015 52 mins
    We all know that Net Promoter Score is a useful tool to track consumer advocacy over time. But did you know that studies have proven that increases in NPS correlate directly to significant growth in revenue and market share? In fact, there is even a stronger correlation between reducing detractors and increasing revenue.

    Given that, I am sure you will agree that it is absolutely crucial for us to understand and optimize customer experiences in order to attract and retain brand promoters while minimizing brand detractors. But, even with all of the data available to marketers, it is challenging to determine how to efficiently and effectively improve experiences and nurture advocates. As it turns out, the scores are important - but the context behind them is what is critical to success.

    That is we are so excited to announce the next iteration of the Brand ManageCamp Webinar Series ( http://brandmanagecamp.com/webcasts/ ). Please join us at 1pm EST on Wednesday, February 11th as Adriana Smith of Reliant Energy and Lisa Wall of iModerate detail how Reliant Energy gained important context behind their Net Promoter Score using a new, innovative solution - (iM)merge Analytics.

    During this free webinar, you will learn how this deeper understanding has enabled Reliant to align a team towards an internal goal, stem detraction and increase loyalty in their customer base, and stay ahead of emerging trends. You will also gain insight into how you can make sense of consumer commentary, ranging from survey verbatim to social to product reviews and much more.

    Key Takeaways:

    - How Reliant leveraged the context behind their shifting Net Promoter Score to retain promoters and convert detractors

    - How you can derive more value from the consumer commentary that you capture every day

    - How you can utilize (iM)merge Analytics to understand the 'why' behind Key Performance Indicators such as Net Promoter Score
  • Hands Off My Brand! How to Control Messaging at Every Level of Your Organization
    Hands Off My Brand! How to Control Messaging at Every Level of Your Organization
    Sean Sullivan/Jim Van Natter, VP of Sales for MarcomCentral Recorded: Sep 10 2014 56 mins
    Hours of creative brainstorming are no match for even one misuse of your brand messaging. Rogue marketing is the bane of every marketer’s existence, and it happens more often than you may know. When sales reps, regional offices, franchisees and channels can’t find the marcom they need, they don’t get mad – they get creative. The result is your pristine branding receding into a Frankenstein-esque rendition that’s a far cry from anything resembling the perfected asset you originally released in confidence.

    Sean Sullivan & Jim Van Natter of MarcomCentral have seen it happen in large and small companies alike across a huge spectrum of companies. They have examples to prove it. Sean/Jim will not only share examples of rogue marketing, but also the simple marketing asset management tools and tactics companies have successfully used to beat it.
  • Get Ahead of the Next Big Thing By Moving Past Big Data & Traditional Research
    Get Ahead of the Next Big Thing By Moving Past Big Data & Traditional Research
    Adam Rossow – Partner, iModerate Recorded: Jul 30 2014 50 mins
    As a marketer, it can be challenging to see past the daily task list, get out of reactive mode, and talk to consumers in a meaningful way. The ability to truly be proactive, identify trends and opportunities, understand KPI movement, and keep the competition in the rear-view mirror is the goal, but getting there with today’s research approaches is a challenge.

    Relying solely on Big Data or focus groups doesn’t make you smarter and won’t put you ahead of the curve. So how do you avoid ahead being on the wrong end of the Greek Yogurt phenomenon? How do you see consumers’ embracing the shared economy before it’s a widespread trend?

    In this free webinar we will introduce you to the world of QualTrackers, a new solution that combines structured, ongoing, consumer conversations and advanced text analytics to spark consumer intimacy, provide a crucial ongoing narrative around key business issues, and deliver the metrics you need to aid decision making.

    Using consumer confidence as an example, attendees will see how this innovation does much more than just plug holes and fill gaps – it gets your ear to the ground and reveals what’s next.

    Key Takeaways
    •Find out how to make research easier, agile and more impactful
    •Discover the newest innovation in the research space – qualitative trackers
    •Learn what we found out about consumer confidence that the numbers don’t tell you
  • Closing the Impact Gap: Collective Returns from Social Responsibility
    Closing the Impact Gap: Collective Returns from Social Responsibility
    Alison DaSilva, EVP, Cone Communications & Mike Lawrence, Chief Reputation Officer, Cone Communications Recorded: Dec 11 2013 61 mins
    Corporate social responsibility is now table stakes -- the universal consumer expectation for companies to be responsible is immense and undeniable. In a world where nearly every company supports a cause, it’s not just about associating with a social or environmental issue. It’s now up to companies to show how these efforts drive real and tangible change, helping consumers understand how their dollars and time can make a difference. The 2013 Cone Communications/Echo Global CSR Study reveals that around the world, varying degrees of perceived individual and corporate impact underscore the overwhelming need for companies to consistently communicate both corporate and consumer CSR return.

    Join Cone Communications executive vice president Alison DaSilva and chief reputation officer Mike Lawrence in a free webinar discussion about how leading companies can design successful CSR strategies that not only make measurable business, brand and societal impacts, but help take collective responsibility to a whole new level.

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