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Social Media, Research: Listening for Results

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  • Using Youth to Launch an Engagement Campaign - A Case Study
    Using Youth to Launch an Engagement Campaign - A Case Study
    Jennifer Carole, Principal, Listen2Youth, Inc. Recorded: Jun 24 2009 19 mins
    Based on a recent engagement marketing effort, we'll talk about the power of using young people to help you test your B2C marketing efforts. We had a lot of fun and gained some tangible insights by using our youth panel. Planning a new campaign? We'll share those insights with you.

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