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Channel Pro Insights

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  • Optimising content marketing performance in a multiscreen world
    Optimising content marketing performance in a multiscreen world
    Duncan Clark, Head of Global Research, Netbiscuits Recorded: Mar 19 2015 37 mins
    The rise of mobile and the multi-screen world puts the consumer firmly at the centre of the digital universe. Content needs to be more personal and more relevant as consumers come to regard traditional advertising and marketing tactics as intrusive and ineffective. Marketers now have to ask themselves some crucial questions:

    • Is my content successfully driving more traffic?
    • Are those visitors actually engaging with my content?
    • Which traffic sources provide the most engaged and highest-converting customers?
    • Which of my content is driving positive ROI?
    • How can I improve my content to meet sales or conversion targets?
    • How can I accurately measure which content is most effective and evaluate why some content performs better than others?

    In this webinar, Duncan Clark will explain how you can tackle these questions to ensure your content marketing pulls its weight and delivers against business objectives.
  • Partners in Crime - How Microsoft Used Their Sales Partners to Engage Customers
    Partners in Crime - How Microsoft Used Their Sales Partners to Engage Customers
    Alex Beere, Social media at Microsoft, and Anna Nichols, Axon-IT, Olivier Choron, CEO and Founder, purechannelapps, Recorded: Feb 26 2015 45 mins
    Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.

    In this webinar we will show you how Microsoft used their partners to amplify their content through social media.
  • Mobile Customer Experience - One Careful User, or one size fits all?
    Mobile Customer Experience - One Careful User, or one size fits all?
    Rob Thurner, mobile marketing consultant, trainer and author Recorded: Feb 20 2015 44 mins
    Think about it - your customers have a very intimate relationship with their mobiles. Beware!

    It’s amazing how many marketers still enthuse about their “mobile first” approach to digital. Sure, many of you will have over half your web traffic from mobile devices, and most of your social engagement of smartphones.
    But what about the unique mobile customer?

    Drawing on case studies from Amazon, Clever Cards, FT.com, Selfridges and Starbucks, this 45 minute session looks at how to deliver the best mobile customer experience in your sector.

    - Create a great first impression - any screen, any time, any place
    - Wow the early adopters - win the hearts & minds of your greatest fans and resellers
    - Develop exceptional UX - across sites, apps
    - Make it personal, keep them coming back for more - across the whole customer journey
  • Is Mobile Gamification the Future for Customer Engagement?
    Is Mobile Gamification the Future for Customer Engagement?
    Mike Talbot, 3radical, An Coopens, Gamification Nation, Ruaraidh Thomas, The Gig at DST, Pete Jenkins, GamFed Recorded: Feb 19 2015 64 mins
    Consumers are constantly bombarded across multiple channels with branded messages, so how can the gamification of the mobile customer experience help brands to increase engagement, loyalty and improve customer value when most consumers have already tuned out? The Economist Intelligence Unit showed that companies share a conviction that cultivating a high level of customer engagement is now a key strategic challenge.

    This panel discussion explores whether Gamification, as an engagement technique, can help Marketers to secure consumer mind share, giving their brands a competitive advantage, or is it just a passing gimmick that won’t deliver against this strategic goal?
  • Have you made Content Marketing your New Year’s resolution?
    Have you made Content Marketing your New Year’s resolution?
    Mark Donkin, MD, Successflow Recorded: Feb 18 2015 31 mins
    Join SuccessFlow’s MD, Mark Donkin, for our New Year webinar that will provide the latest insights on how to create and implement a successful Content Marketing strategy. If you want to increase your sales and marketing activities in 2015, we can provide you with the necessary knowledge.

    This webinar will cover
    - Creating a successful content strategy
    - Using personas to segment your database
    - Optimising your content for lead generation
    - Managing your content build by creating content timelines
    - Choosing appropriate software for your needs
    - Using nurture programmes and scoring frameworks to enhance conversion rates
  • Sales is from Mars and Marketing from Venus
    Sales is from Mars and Marketing from Venus
    Simon Donkin: Comercial Director Adam Dore: Senior Functional Consultant Janelle: Act-On Recorded: Jan 28 2015 32 mins
    This exciting new webinar will address the issues surrounding the relationship between sales and marketing, while also providing strategies for optimising alignment. The presenters will share real-world examples of businesses which have obtained operational efficiency by integrating their marketing automation and CRM functions. We will also provide insight on how companies can harness the power of modern marketing technologies to brand, expand, and personalize the customer experience.
  • Emerging Trends in Digital Marketing
    Emerging Trends in Digital Marketing
    Jane Briggs, Director, First Point Research and Consulting, Silverio Governo, Digital Experience Consultant, Sitecore Recorded: Jan 22 2015 46 mins
    Do you ever wonder whether your digital marketing campaigns are really working?

    In our recent research project, ‘Emerging Trends in Digital Marketing’, First Point Research & Consulting and Sitecore surveyed 330 marketing managers… and the results tell a pretty worrying tale.

    When we dug deeper, we discovered that the majority of these respondents were senior marketers with over 15 years’ experience.

    So, to sum-up most marketing managers:

    - are spending most of their budgets on apparently ‘overrated’ offline channels
    - aren’t tracking ROI correctly (or, in some cases, at all!)

    BUT

    - think they’re doing a darn good job when it comes to digital marketing…
    - If you'd like to learn more about these insights and many others watch this webinar today.
  • Leveraging the power of Marketing Playbooks and Marketing Automation
    Leveraging the power of Marketing Playbooks and Marketing Automation
    Frank Geldof, Senior Marketing Communications Professional, Exact Software Recorded: Jan 22 2015 45 mins
    The deployment of Marketing Playbooks have support Exact’s efforts in generating more impact with their marketing campaigns as they are opening up their SaaS portfolio to new markets. With the use of Modern Marketing techniques like the playbooks and Oracle Marketing Cloud Exact increased Sales Qualified Leads by 35%.

    Join this session to learn more.
  • Life after Automation
    Life after Automation
    Moderator: Kaitlin Stich, BrightTALK; Mark Donkin, Successflow; Daniel Kushner, Oktopost Recorded: Dec 11 2014 49 mins
    When thinking about marketing automation everyone jumps to software purchases. But what happens after the purchase? Does this big piece of software solve all you marketing problems?

    Most marketers find that the biggest challenges with marketing automation come from implementing and running it. From creating the right content to ensuring and the lead flow is strong enough, marketers sometimes find it hard to find results after automation.

    Join this panel of experts as they discuss what it takes to make automation a success in your business.
  • CTO vs CMO - The Impact of Technology in Marketing
    CTO vs CMO - The Impact of Technology in Marketing
    Lindley Gooden; Andrew Hatton, Greenpeace;Simon Bennet, Sitecore; Raj Samani, McAfee; Dave Martin, Tableau Software Recorded: Dec 10 2014 58 mins
    Big Data, Marketing Automation, Real-time Personalisation... technology has permeated every aspect of modern marketing. The impacts of this intricate relationship are complex: the CMO has to rise to an understanding of technology much greater than before, and the CTO has other departments requiring massive technology investments.

    Join this live video panel session to get an under the hood perspective on this relationship and what the future holds of modern marketers and technology experts alike.

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