How to use Education-Based Marketing to Generate Referrrals
Luke "Kip" Owen, Business Development Offcer at Truebridge, Inc.
First, we'll take a look at the advantages and barriers banks face when it comes to providing a full range of financial products to their customers. Second, we'll introduce education-based marketing and how it can be used to increase relationships with customers . Finally, we'll discuss possible next steps for bank marketing and sales professionals…