Media and Marketing

Chances are that Justin Bieber is not the top influencer for your business, but chances are also good that he has more likes and followers than the top influencer for your business. Every day your influencers are generating signals in social media for your business and it's up to you to identify, interpret and leverage these signals. With billions of posts every day, social data is big data and it is continuing to grow.

Join us for our live webinar and you will learn how to:

-Design and identify key influencer indicators in social data
-Create a unique influencer model for your business
-Identify your businesses' top influencers
-Leverage your influencers for marketing, brand advocacy, and more

Savvy marketers spend a lot of their time analyzing big data, on the lookout for exciting new insights which can translate into action items and strategic advantage. Unfortunately, “giraffes” in their data – portions of data which dominate the rest of it – often hide important insights and lead to erroneous strategic decision making. In this webinar, we will discuss how to spot giraffes in your data and how to make sure they’re not misleading you.

A/B testing is a method that allows you to determine changes to a website that will lead to increases in KPIs of interest. In this talk we go through good practices when implementing multiple A/B tests at the same time, methods of dealing with conflicting test results, and deciding for how long to run a test. We'll finish off making a point about the importance of A/B testing, by sharing a story of everything that can go wrong when you don't A/B test.

What's all the hype really about? Join Natascha as she tells you more about the trend of growth hacking and why this concept may be a game changer for your organization.

Social Media has now established itself as a fundamental part of any Marketing Strategy. But when it comes to measure its ROI marketers get sucked into a black hole of irrelevant metrics and confusing data.

Join this panel session where the expert will discuss what metrics matter, how to capture the data you need and how to measure the return of your social media strategies.

Social data is exploding and companies of all sizes are struggling to understand how to make sense of the data. Even the largest and most sophisticated brands are just scratching the surface of social business potential.

DataSift is powering the next generation of social business for leading brands, social technology companies and agencies around the globe. We are transforming how organizations convert social data into key insights that drive better decisions for brand leaders and market disrupting companies.

Join Chris Parsons, Product Marketing Manager at DataSift, for a live webinar on Thursday, April 10, where he will share how to unlock the potential of social data, including:

*Making social make sense in the real world – what the core tenets of a successful social strategy are and where you should start

*How to move from data to insight: A closer look at common use cases and brand best practices

*How to get started and get to fast impact: Actionable steps and best practices to unlock social insight and value for your business

Join us for our Intro to Box series, a monthly discussion of the latest in the world of enterprise IT, content collaboration, cloud technology, and Box. We'll cover an overview of Box, how businesses like yours are changing the way they work with Box and other cloud technologies, and walk through a demo of the latest and greatest in the product. The sessions will be led by Box product experts, and you might even get a guest appearance from one of our fearless leaders.

Watch the panel debate recorded at the Technology Marketers Meetup Group in London where experts discussed the latest and greatest challenges facing technology marketers. Panelists from Adobe, CleverTouch, DWA and NokNok Labs discussed the latest thinking across content marketing, advertising, marketing technologies and social.

Today marketers can publish their content directly on major media sites, but is this the right content marketing investment for you? Join us for a discussion of today's most interesting native advertising opportunities for B2B content marketers. We will cover how to evaluate your options, the type of content you need to be successful, how it fits within your larger content marketing plans, how to measure your results and some alternatives you can also consider.