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Media and Marketing

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  • Virtual reality is one of the most talked about marketing trends of the moment. Sceptics argue that the technology is over-hyped. But is it time for B2B brands to start thinking seriously about VR content?

    In this webinar, Simon and David cut to the chase. They highlight real examples of businesses using VR to deliver tangible benefits. And they explore the powerful contribution the technology can make to B2B marketing strategies. A specific area of focus will be sales and marketing surrounding high-value investments with long-tail consideration.

    Viewers will gain:

    Insight into potential B2B applications of VR.
    An understanding of how VR investment can add value and enhance top-of-funnel elimination.
    Ideas for enhancing customer service with VR technology.
    A realistic view of the investment and dedication required to get VR off the ground.
  • While it may sound like a staggering figure, only two to three percent of potential customers will share identifying information as they browse your company's products or services across digital channels. That leaves a tremendous amount - 97 percent - of visitors as 'unknown,' yet a vast majority of today's marketers focus on providing a personalized experience only after an identifier is provided.

    Even in an anonymous state, visitors are leaving behind valuable pieces of data that provide insight into their interests, preferences, and purchase intent. On Thursday, April 14th, Andrew Jones, industry analyst and consultant, will team up with Tealium's Chief Innovation Officer, Jay Calavas, to lead an interactive discussion that explores:
    - building detailed customer profiles using anonymous data
    - developing personalized experiences -- before an identifier is provided
    - the technology solutions that enable you to capitalize on anonymous data

    We hope that you'll join us.
  • Ecommerce has come a long way in the past decades. Think about guest blogging, ecommerce stores, new techniques and facilities that make online business a whole new experience.

    We also have news from Microsoft Amsterdam.

    According to Statista global B2C e-commerce sales are expected to reach 1.92 trillion U.S. dollars in 2016 and according to internetretailer.com, B2B e-commerce sales will top $1.13 trillion by 2020.

    Ecommerce Marketing & Technology is now or never. In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Ecommerce Marketing & Technology and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
    Microsoft: http://www.microsoft.com/bizspark
  • · IoT represents the biggest IT opportunity since decades. How to find the path of market or targeted audience?

    · The hype of IoT attracts a vast majority of new vendors, products and solutions. How to position, reposition your offering/message to find your niche and to be unique?

    · For a vendor of an end-to-end IoT solution there is a mix of business models to reach an one-stop-shop for the their customers. What could be of guidance in exploring new business models and what are the boundaries in making them successful RoI?

    · Is a “blue ocean strategy” a perfect concept to use for an IoT offering?

    · Much of IoT focus in offerings and media channels are consumer driven. How to make a consumer driven demand in a IoT B2B solution?
  • We know there is a lot of information out there to help marketers do their jobs better. Content marketing is one of the key tactical forces behind engaging the customer, and is therefore a particularly hot topic.

    This webinar is focused on content marketing, but specifically the three core areas of the discipline that marketers can benefit from learning more about – regardless of where you are on your journey.

    By attending the webinar you’ll learn:

    How to develop a balanced content marketing plan to support your most significant business objectives.
    How to mine sources of inspiration to help create meaningful content.
    How to maximise existing content to create additional assets.
    Content calendar best practices.
    Ways to get to know your content comrades within your organisation.
    The idea behind ‘content as data’ (and other must-have content marketing metrics).
  • All things around us are coming to life with sensors and Internet connectivity. As a result there is the opportunity in this new world to create disruptive innovations to enhance your customer value. Plenty of questions arise as a result.

    Where do you create value and how can you make technology the enabler of your connected customers journey?

    What role does data play and help autonomous machines make decisions to change our lives, industries and future.

    How can you tap into this to build customer intimacy and understand customer intent to serve them better?

    Sudha Jamthe is a technology futurist, CEO of IoT Disruptions, an instructor at Stanford Continuing Studies and author of "IoT Business Primer Book" and "IoT Disruption 2020." She is a thought leader in IoT space, focusing on guiding companies with innovation to adopt IoT and to build ecosystems for Digital Business Transformations. She shares her research on IoT with her weekly "The IoT Show" on YouTube.

    Sudha serves on the advisory board of Blockchain university and Barcelona Technology School.
  • It’s easy to get sucked in by alarmist headlines about shrinking investor confidence. But hear this: last year, more than 400 VC’s poured over $11 billion into 323 marketing tech startups. For martech, it was a record year. There’s no question that software startup funding is booming, and 2016 is off to a similarly torrid start.

    The unprecedented growth has been experienced across all factors: deal sizes, frequency, and valuations. Yes, VC's cooled on growth capital investments, particularly in tech at the end of last year. There were a number of reasons: fluctuating financial markets, markdowns from institutional investors, global conflict, and others.

    But what's clear is that investors are making a strong pivot to value revenue over growth in the later stages. That's an important distinction, and will shape the industry moving forward.

    So what does all that mean for you? Based on the most current Q1 research, we’ll break down what kinds of companies investors are responding to, which VCs are leading the pack, and what’s important to them when considering where to park their investment dollars, i.e. what you need to do to get their attention.

    In this webinar, you’ll:

    * Learn which types of companies are gaining funding, and where in the marketing tech universe they fit.
    * Discover where we're seeing the biggest areas of consolidation.
    * Find out who the most involved / most active VCs are.
    * Understand implications for investors, vendors, and most importantly marketing technology buyers and users.
    * Learn how to get noticed by top VCs, straight from investors.

    Speakers:
    * Jon Cifuentes, analyst, VentureBeat
    * Ravi Belani, Managing Partner, Alchemist Accelerator
    * Adam J Plotkin, Partner, ff Venture Capital
    * Wendy Schuchart, moderator, VentureBeat
  • Marketing analytics is no longer just about tying in marketing initiatives with revenues. Top marketers are now able to predict the outcomes of their marketing efforts and optimise them accordingly.

    This video will look at the technologies, the metrics and processes you need to put in place to achieve this level of sophistication.

    Join Julian Buhagiar from BrightTALK as he moderates the discussion in a live panel session.
  • Learn about best practices that allow companies to transform the mobile customer experience

    Consider this: every interaction with your customers is your “customer experience.”

    In order to be the champion of meaningful interactions, you must create data-driven marketing experiences that leverage everything that you know about your users, including their lifecycle stage. But that’s only half of the story; today’s interactions are all happening on the go, in people’s mobile moments and especially through mobile apps.

    We are in a brave, new world of data + mobile - and that’s no small feat for marketers to overcome. If data gathered from users' mobile moments has the potential to transform every business, and every customer relationship, what does it take to be successful?

    In this webinar, hear Localytics, and our guest Forrester Research, discuss the data and mobile best practices that will allow companies to transform their customer experience, making marketing more personal to their customers. Topics of conversation include:

    •How is mobile driving changes in consumers' expectations, and what must organizations do to rise to the challenge?
    •What are the best practices for building strong relationships built on data?
    •What are the first steps in building a data-centric and mobile-first marketing organization?
  • Marketers know better than anyone that a compelling brand experience is one of the most essential elements in driving a business forward, both in acquiring new customers and building customer loyalty. Every interaction between an individual and a brand can be considered one of those experiences, and therefore, it’s imperative to get it right - every time, in every channel.

    In the attempt to effectively engage a customer across all channels and devices, the focus of many marketers shifted from building the best possible customer experiences to managing the many technologies that drive it. And in the attempt to build the perfect technology infrastructure, the marketer has become a hacker first - and creator of the brand experience second.

    In this interactive discussion on March 17th, we'd like to give the technological and organizational guidance needed to allow marketers to redirect the time and energy being spent on hacking back to driving rich, real-time customer interactions. David Raab, Principal at Raab Associates, and Chris Slovak, VP of Global Sales Solutions at Tealium, will dive into:

    •The four strategic pillars of successful customer engagement
    •The importance of a strategy executed by technology, rather than just a technology strategy
    •The four tent-poles of a well-functioning marketing technology stack
    •The approach of putting customer data at the center, and building out

    We hope you’ll join us.

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