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Media and Marketing

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  • More than Tech: Why you need Content and Community for FinTech success
    More than Tech: Why you need Content and Community for FinTech success Sophie Winwood (Innovate Finance), Ina Yulo (BrightTALK), Laurel Wolfe (Klarna), Ollie Judge (11:FS) Recorded: Feb 7 2018 58 mins
    The FinTech industry has become quite the saturated market with many companies claiming to bring the next revolutionary product that will disrupt the Financial Services industry. But to be able to stand out in the crowd, both start-ups and incumbents need to remember that it isn't all about the tech.

    Being smart about your marketing and branding, growing and building a community of followers, and creating regular relevant content, are all important ingredients in achieving success in the world of FinTech.

    Join this panel session where expert branding and content speakers will discuss:
    -Content hacks - creating crowd-sourced content on larger topics and promote individual content via newsletters and social channels
    -Forming working groups for specific verticals to help the industry come together to look at solving specific problems and find new ways to collaborate
    -How to create a brand that is unique and interesting
    -The importance of speaking opportunities and how to make the most out of them
    -Engaging in the community to learn from success stories and mistakes from similar companies
  • How to leverage location data to revolutionize customer engagement
    How to leverage location data to revolutionize customer engagement Jay Graves, CTO, Possible Mobile Recorded: Feb 6 2018 57 mins
    Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before.

    Using cutting edge location data, Possible and Skyhook have both been able to actively engage fans in engaging experiences at large-scale sporting events. Enhanced insights into the fan experience via location data include crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more.

    In this case, location intelligence provided insight into consumer engagement via foot traffic patterns, location visits, and frequency analysis to help brands deliver dynamic user experiences, better understand their customers and prospects, and boost consumer engagement and delight.

    During this webinar you’ll learn how to:
    * Boost engagement with real-time, location-based consumer engagement and experiences
    * Gain insight into the behavioral patterns of customers and prospects
    * Understand the future of location data for your business

    Speakers:
    * David Bairstow, VP Products, Skyhook
    * Jay Graves, CTO at Possible Mobile
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook


    Sponsored by Skyhook
  • Everything You Need to Know About Referral Marketing to Maximize Conversions
    Everything You Need to Know About Referral Marketing to Maximize Conversions Arlen Robinson, COO, OSI Affiliate Software Recorded: Dec 7 2017 49 mins
    Referral marketing has quickly become one of the top marketing channels used by businesses in virtually every industry and market niche. To ensure that your referral program stands out from your competitors, there are several key strategies that you must follow to insure success.

    Join us at the BrightTALK Social Media Marketing Summit to discuss some of the best referral marketing strategies to maximize your conversions. We will not only be defining the current referral marketing space, but will be detailing the following strategies for success:

    - How to create viral loop
    - Creating symmetrical rewards
    - How to effectively target influencers
    - Optimizing your referral landing page
    - Leveraging guest blog posts
    - Being transparent to your partners
  • Influencer Marketing: It’s Not Just for B2C Brands
    Influencer Marketing: It’s Not Just for B2C Brands Alison Munn, Digital Marketing Lead, Cherwell Software Recorded: Dec 7 2017 40 mins
    50% of B2B organizations say they are in the “experimenting phase” of influencer marketing, while more than half of B2C companies say they have established programs in place. What are B2B marketers waiting for? The time to establish an influencer marketing program is now, before your competition does!

    In this webinar, Alison will explain how she led the creation of the first influencer marketing program at a software company. She will share tips for selecting influencers, creating content, measuring results, and lessons learned from running a B2B influencer program.
  • Data-Driven Storytelling for Winning Facebook Conversion
    Data-Driven Storytelling for Winning Facebook Conversion Patrick Costello, Chief Strategy Officer & Co-Founder, Naytev Recorded: Dec 6 2017 44 mins
    It has never been easier reach new audiences thanks to Facebook, but it's harder than ever to drive social engagement. With organic Facebook Page reach at historic lows, it’s increasingly difficult to capture your audience's attention, assuming you're able to reach them in the first place.

    Better targeting and engaging creative can overcome these challenges, and testing your content packaging is the best way to learn what resonates most with your target audience in real time. Break through the noise, and get your message right every time you post.

    In this webinar, Patrick Costello will share Facebook A/B testing insights, common pitfalls, and strategies for translating test results into meaningful business ROI.

    Patrick is the co-founder of Naytev, a social media management and A/B testing platform, and he works with teams of all sizes, including ambitious startups like ClarityMoney, publicly traded incumbents like Travelzoo, and content powerhouses Refinery29, HuffPost, and VICE Media.
  • Best Practices to Unlock the Hidden Potential of Facebook Advertising
    Best Practices to Unlock the Hidden Potential of Facebook Advertising David J. Bradley, MBA Recorded: Dec 6 2017 39 mins
    Want to leverage multiple Big Data sources to find a precise target audience and convert them into leads and sales?

    Facebook may have the answer for you. With a collection of multiple data sources in addition to the incredible amount of data Facebook owns and collects, ​we have more power than ever before to get the right message to the right people at the right time.

    Why then is there not an explosion of advertising success through Facebook? While dedicated to supporting its advertisers, Facebook cares most about providing an excellent user experience to its 2 billion monthly active users. Therefore, they have a high level of expectations that advertisers are going to provide the best experience to the people they reach out to.

    If you understand how to advertise on Facebook effectively, you can tap into a source of unbelievable potential. If, however, you don't invest serious attention into how to successfully run campaigns on this unique platform, your results will mirror this with lackluster performance and unnecessarily high costs.

    Watch this webinar to discover a process to create a high-performing, data-backed advertising campaign in one month's time that surpasses what over 95% of marketing agencies can accomplish.
  • How to Deal with the Dark Side of Social Media
    How to Deal with the Dark Side of Social Media Adam Hildreth, CEO and Emma Monks, Head of Moderation at Crisp Thinking Recorded: Dec 6 2017 34 mins
    You’re working hard to engage with people online and build your brand reputation. But all your hard work can be destroyed by people posting negative, inappropriate or even illegal content on your social media channels or about you on the wider web.

    This webinar will outline the risks that brands face online – from everyday hate speech, profanity and abuse, to complaining customers and trending PR crises, right through to the more serious risks such as threats to cause harm and the sharing of illegal content on your channels.

    We’ll share the biggest threats we’ve seen brands face from a range of sectors and give you top tips on how to protect your brand online.
  • What’s Next in Modern Marketing? Knowing Those Who Matter with AI-Built Insights
    What’s Next in Modern Marketing? Knowing Those Who Matter with AI-Built Insights Amisha Sethi, Vice President of Global Marketing, Frrole Inc. and Amarpreet Kalkat, CEO & Co-Founder, Frrole Inc. Recorded: Dec 6 2017 38 mins
    What would you know about a person from his email ID or location? How would you understand the person on the other end of the conversation or meeting?

    The deep understanding of consumers or customers beyond the superficial layer is soon going to be not just a ‘good to have’ but also a basic hygiene for a successful and long-lasting relationship. Be it striking up a conversation with a prospect, merely handling customer queries, or finding the right candidate to hire for the available marketing role, the use of profile enrichment is finding paramount importance in sustaining healthy engagements with those who matter.

    Explore the world of AI and its endless possibilities to know people around you better.

    Key takeaways:
    - What are AI-built individual deep insights?
    - Latest trends in marketing using AI
    - How to improve segmentation and personalize communication
    - How to take better marketing decisions using a 360-degree individual profile

    About the Presenters

    Amisha Sethi, Vice President of Global Marketing, Frrole Inc.
    Amisha has worked in leadership roles with global giants like Airtel, BlackBerry and Air Asia amongst many others. In addition, a bestselling author of the book "It doesn't hurt to be nice", she is an executive scholar from Kellogg School of Management, Northwestern University, Chicago.

    Amarpreet Kalkat, CEO & Co-Founder, Frrole Inc
    Amar has worked closely with products in reputed firms like Nokia, Trilogy and Hewlett Packard until he found his true passion and co-founded Ciafo. This was the beginning of his entrepreneurial journey and later on, he went to establish Frrole. A Machine Learning aficionado and limit-pusher, he is an MBA graduate from the Indian Institute of Management, Kozhikode.
  • Facebook Messenger Marketing 101: Generating Profits With Bots
    Facebook Messenger Marketing 101: Generating Profits With Bots Ben Parr, Co-founder and CMO, Octane AI Recorded: Dec 5 2017 42 mins
    1.3 billion people use Facebook Messenger, and every business needs to communicate with their customers on this critical channel. In this webinar, Ben Parr -- Co-founder of Octane AI, Author of Captivology, former Mashable Editor, and Forbes 30 Under 30 -- will dive into specific strategies for generating leads and profits with Messenger marketing and bots.
  • Create Your 2018 Social Media Plan
    Create Your 2018 Social Media Plan Brigitte Yuille, CEO and Founder at B.Y. Communications Worldwide Recorded: Dec 5 2017 60 mins
    Businesses will likely need to make a lot of modifications in the way they reach and engage their audiences in 2018 on social media in order to achieve their goals for success.

    Social media is set to cause even more disruption as it incorporates new technologies, more governance and new policies. Changes, like worldwide access and use of mobile devices, have empowered social media platforms so that the platforms are even more associated with a business’ overall strategy. As a result, the approach the company takes regarding its social media platforms has the potential to have a ripple effect throughout the organization.

    Since the size of social media platforms has grown as well as the diversity of the audience, social media planning will involve more work, more foresight and more input from key staff as well as the social media team. It will mean taking a deeper dive into what has been done in order to know what will need to occur to help propel the company forward.

    Social media teams will need to understand what has and what has not worked not only within their business but also with competitors. This will require an understanding of the trends and an awareness of the latest technologies. They may also either want or need to test some technologies as well as different platforms.

    In this webinar, participants will learn how to:

    - Identify the core platforms that will be useful at their business
    - Examine what the business has done on those social media platforms
    - Examine what competitors have done over the past year
    - Integrate new technologies trends and demographics
    - Hold brainstorming sessions with social media team members and other key staff members.
    - Compile their activities into their overall social media plan
    - Write a strong summary/pitch that demonstrates how the plan will be put into action

    Questions will be answered during the webinar, but feel free to send questions prior to event to info@bycomworldwide.com.

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