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Media and Marketing

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  • Win Back Email Unsubscribers and Keep Them Subscribed!
    Win Back Email Unsubscribers and Keep Them Subscribed!
    Madhu Gulati, CEO , Marrina Decisions Recorded: Apr 10 2019 23 mins
    People unsubscribe from email lists all the time. That’s not necessarily a bad thing since it helps in keeping your database clean and up to date. Plus, in this way, your email marketing reaches the best audience.

    Focusing on engaging subscribers is must. In this webinar we will share some awesome tactics that may turn their decision around.
  • Digital Transformation is Changing Marketing For Good
    Digital Transformation is Changing Marketing For Good
    Melanie Turek, Fellow & Vice President, Frost & Sullivan Recorded: Apr 10 2019 46 mins
    According to Frost & Sullivan, about 98% of companies are either developing a digital transformation strategy, or are in the process of implementing one. But what does that really mean? For marketers, Digital Transformation can represent everything from an omnichannel strategy to deploying bots and AI tools to perfect the customer interaction. This session will show you how to start your digital journey today by tapping into the latest marketing technology (“MarTech”), while laying the groundwork for truly transformational change in the months and years to come.
  • How AI can deliver real-world brand outcomes
    How AI can deliver real-world brand outcomes
    Lauren Bigland, Global Marketing & Communications Director, LoopMe Recorded: Apr 10 2019 35 mins
    What really matters to your brand? Chances are it's not the number of clicks on your advertising campaign. LoopMe's Global Marketing & Communications Director explains how AI can make the most of your data and deliver results against what really matters for your brand - sales, store visits and brand sentiment.
  • Hear from the Winners: AccessData
    Hear from the Winners: AccessData
    Val-Pierre Genton, Jessica Carter Recorded: Mar 13 2019 45 mins
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's VP of Product Marketing Val-Pierre Genton as he sits down with Jessica Carter, Sr. Director, North American Marketing at AccessData, to learn about her team's success. You'll walk away with insights into AccessData's webinar and video program and tips and tricks that you can incorporate into your own marketing strategy.
  • Hear from the Winners: Commvault and the International Association of Women
    Hear from the Winners: Commvault and the International Association of Women
    Natalie Cerri, Gael Schmid, Elizabeth Fernandez Cuervo Recorded: Mar 13 2019 39 mins
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's Natalie Cerri as she sits down with Gael Schmid, Digital Marketing Manager EMEA at Commvault, and Elizabeth Fernandez Cuervo, Senior Marketing Manager at The International Association of Women, to learn about their success. You'll walk away with insights into their webinar and video programs and tips and tricks that you can incorporate into your own marketing strategy.
  • Hear from the Winners: All Star Company and Partner
    Hear from the Winners: All Star Company and Partner
    David Pitta, Deb Calvert, Hillary Baron, Stephanie Kubina Recorded: Mar 13 2019 41 mins
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's CMO David Pitta as he sits down with Stephanie Kubina, Webinar Program Manager at Symantec, Deb Calvert, Founder of The Sales Experts Channel, and Hillary Baron, Program Manager at Cloud Security Alliance, to learn about their success. You'll walk away with insights into their webinar and video programs and tips and tricks that you can incorporate into your own marketing strategy.
  • Hear from the Winners: Canonical and Lockpath
    Hear from the Winners: Canonical and Lockpath
    Anthony Heaton, Thibaut Rouffineau, Chris Geisert Recorded: Mar 13 2019 43 mins
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's Anthony Heaton as he sits down with Thibaut Rouffineau, VP of Marketing at Canonical, and Chris Geisert, CMO at Lockpath, to learn about their success. You'll walk away with insights into their webinar and video programs and tips and tricks that you can incorporate into your own marketing strategy.
  • Hear from the Winners: Symposium Events
    Hear from the Winners: Symposium Events
    David Pitta, CMO, BrightTALK, and Martin Horlington, Head of Sales & Marketing, HRreview & Symposium Events Recorded: Mar 13 2019 33 mins
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's CMO David Pitta as he sits down with Martin Horlington, Head of Sales & Marketing, HRreview & Symposium Events, to learn about his team's success. You'll walk away with insights into HReview & Symposium Events' webinar and video program and tips and tricks that you can incorporate into your own marketing strategy.
  • 10 Ways to Win the Hearts and Minds  of more Customers
    10 Ways to Win the Hearts and Minds of more Customers
    Peter Strohkorb, Founder and CEO, Peter Strohkorb Consulting International Recorded: Feb 6 2019 58 mins
    Customers no longer want to be sold to. They want sellers that help them to make an informed decision. But how do business leaders go about moving their business and their people into this new era?
    This webinar by internationally acclaimed SMarketing Expert Peter Strohkorb will give you 10 Action Points that you can implement in your business immediately.
  • Stop the Guesswork! Use Buyer Insights to Fuel Creative Campaigns that Convert
    Stop the Guesswork! Use Buyer Insights to Fuel Creative Campaigns that Convert
    Samantha Stone, Founder, The Marketing Advisory Network Recorded: Feb 6 2019 41 mins
    Have you ever presented a killer campaign only to have management reject it because they didn’t like it? Or worse, did you get pressured to move forward with creative elements you knew wouldn’t resonate with your buyer? Or maybe what you’re getting back from design is not hitting the mark and you can’t figure out why? The disconnect between our buyers and those who approve campaigns is often large and painful to cross. Yet bridging the gap between the art and science of marketing is a job we can’t afford not to optimize.

    In this session, we’ll explore proven methods for using buyer insights to not only enable creative processes to thrive but to appeal to the measurement obsessed approvers at the company.

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