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Media and Marketing

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  • Everything You Need to Know About Referral Marketing to Maximize Conversions
    Everything You Need to Know About Referral Marketing to Maximize Conversions Arlen Robinson, COO, OSI Affiliate Software Recorded: Dec 7 2017 49 mins
    Referral marketing has quickly become one of the top marketing channels used by businesses in virtually every industry and market niche. To ensure that your referral program stands out from your competitors, there are several key strategies that you must follow to insure success.

    Join us at the BrightTALK Social Media Marketing Summit to discuss some of the best referral marketing strategies to maximize your conversions. We will not only be defining the current referral marketing space, but will be detailing the following strategies for success:

    - How to create viral loop
    - Creating symmetrical rewards
    - How to effectively target influencers
    - Optimizing your referral landing page
    - Leveraging guest blog posts
    - Being transparent to your partners
  • Influencer Marketing: It’s Not Just for B2C Brands
    Influencer Marketing: It’s Not Just for B2C Brands Alison Munn, Digital Marketing Lead, Cherwell Software Recorded: Dec 7 2017 40 mins
    50% of B2B organizations say they are in the “experimenting phase” of influencer marketing, while more than half of B2C companies say they have established programs in place. What are B2B marketers waiting for? The time to establish an influencer marketing program is now, before your competition does!

    In this webinar, Alison will explain how she led the creation of the first influencer marketing program at a software company. She will share tips for selecting influencers, creating content, measuring results, and lessons learned from running a B2B influencer program.
  • Data-Driven Storytelling for Winning Facebook Conversion
    Data-Driven Storytelling for Winning Facebook Conversion Patrick Costello, Chief Strategy Officer & Co-Founder, Naytev Recorded: Dec 6 2017 44 mins
    It has never been easier reach new audiences thanks to Facebook, but it's harder than ever to drive social engagement. With organic Facebook Page reach at historic lows, it’s increasingly difficult to capture your audience's attention, assuming you're able to reach them in the first place.

    Better targeting and engaging creative can overcome these challenges, and testing your content packaging is the best way to learn what resonates most with your target audience in real time. Break through the noise, and get your message right every time you post.

    In this webinar, Patrick Costello will share Facebook A/B testing insights, common pitfalls, and strategies for translating test results into meaningful business ROI.

    Patrick is the co-founder of Naytev, a social media management and A/B testing platform, and he works with teams of all sizes, including ambitious startups like ClarityMoney, publicly traded incumbents like Travelzoo, and content powerhouses Refinery29, HuffPost, and VICE Media.
  • Best Practices to Unlock the Hidden Potential of Facebook Advertising
    Best Practices to Unlock the Hidden Potential of Facebook Advertising David J. Bradley, MBA Recorded: Dec 6 2017 39 mins
    Want to leverage multiple Big Data sources to find a precise target audience and convert them into leads and sales?

    Facebook may have the answer for you. With a collection of multiple data sources in addition to the incredible amount of data Facebook owns and collects, ​we have more power than ever before to get the right message to the right people at the right time.

    Why then is there not an explosion of advertising success through Facebook? While dedicated to supporting its advertisers, Facebook cares most about providing an excellent user experience to its 2 billion monthly active users. Therefore, they have a high level of expectations that advertisers are going to provide the best experience to the people they reach out to.

    If you understand how to advertise on Facebook effectively, you can tap into a source of unbelievable potential. If, however, you don't invest serious attention into how to successfully run campaigns on this unique platform, your results will mirror this with lackluster performance and unnecessarily high costs.

    Watch this webinar to discover a process to create a high-performing, data-backed advertising campaign in one month's time that surpasses what over 95% of marketing agencies can accomplish.
  • How to Deal with the Dark Side of Social Media
    How to Deal with the Dark Side of Social Media Adam Hildreth, CEO and Emma Monks, Head of Moderation at Crisp Thinking Recorded: Dec 6 2017 34 mins
    You’re working hard to engage with people online and build your brand reputation. But all your hard work can be destroyed by people posting negative, inappropriate or even illegal content on your social media channels or about you on the wider web.

    This webinar will outline the risks that brands face online – from everyday hate speech, profanity and abuse, to complaining customers and trending PR crises, right through to the more serious risks such as threats to cause harm and the sharing of illegal content on your channels.

    We’ll share the biggest threats we’ve seen brands face from a range of sectors and give you top tips on how to protect your brand online.
  • What’s Next in Modern Marketing? Knowing Those Who Matter with AI-Built Insights
    What’s Next in Modern Marketing? Knowing Those Who Matter with AI-Built Insights Amisha Sethi, Vice President of Global Marketing, Frrole Inc. and Amarpreet Kalkat, CEO & Co-Founder, Frrole Inc. Recorded: Dec 6 2017 38 mins
    What would you know about a person from his email ID or location? How would you understand the person on the other end of the conversation or meeting?

    The deep understanding of consumers or customers beyond the superficial layer is soon going to be not just a ‘good to have’ but also a basic hygiene for a successful and long-lasting relationship. Be it striking up a conversation with a prospect, merely handling customer queries, or finding the right candidate to hire for the available marketing role, the use of profile enrichment is finding paramount importance in sustaining healthy engagements with those who matter.

    Explore the world of AI and its endless possibilities to know people around you better.

    Key takeaways:
    - What are AI-built individual deep insights?
    - Latest trends in marketing using AI
    - How to improve segmentation and personalize communication
    - How to take better marketing decisions using a 360-degree individual profile

    About the Presenters

    Amisha Sethi, Vice President of Global Marketing, Frrole Inc.
    Amisha has worked in leadership roles with global giants like Airtel, BlackBerry and Air Asia amongst many others. In addition, a bestselling author of the book "It doesn't hurt to be nice", she is an executive scholar from Kellogg School of Management, Northwestern University, Chicago.

    Amarpreet Kalkat, CEO & Co-Founder, Frrole Inc
    Amar has worked closely with products in reputed firms like Nokia, Trilogy and Hewlett Packard until he found his true passion and co-founded Ciafo. This was the beginning of his entrepreneurial journey and later on, he went to establish Frrole. A Machine Learning aficionado and limit-pusher, he is an MBA graduate from the Indian Institute of Management, Kozhikode.
  • Facebook Messenger Marketing 101: Generating Profits With Bots
    Facebook Messenger Marketing 101: Generating Profits With Bots Ben Parr, Co-founder and CMO, Octane AI Recorded: Dec 5 2017 42 mins
    1.3 billion people use Facebook Messenger, and every business needs to communicate with their customers on this critical channel. In this webinar, Ben Parr -- Co-founder of Octane AI, Author of Captivology, former Mashable Editor, and Forbes 30 Under 30 -- will dive into specific strategies for generating leads and profits with Messenger marketing and bots.
  • Create Your 2018 Social Media Plan
    Create Your 2018 Social Media Plan Brigitte Yuille, CEO and Founder at B.Y. Communications Worldwide Recorded: Dec 5 2017 60 mins
    Businesses will likely need to make a lot of modifications in the way they reach and engage their audiences in 2018 on social media in order to achieve their goals for success.

    Social media is set to cause even more disruption as it incorporates new technologies, more governance and new policies. Changes, like worldwide access and use of mobile devices, have empowered social media platforms so that the platforms are even more associated with a business’ overall strategy. As a result, the approach the company takes regarding its social media platforms has the potential to have a ripple effect throughout the organization.

    Since the size of social media platforms has grown as well as the diversity of the audience, social media planning will involve more work, more foresight and more input from key staff as well as the social media team. It will mean taking a deeper dive into what has been done in order to know what will need to occur to help propel the company forward.

    Social media teams will need to understand what has and what has not worked not only within their business but also with competitors. This will require an understanding of the trends and an awareness of the latest technologies. They may also either want or need to test some technologies as well as different platforms.

    In this webinar, participants will learn how to:

    - Identify the core platforms that will be useful at their business
    - Examine what the business has done on those social media platforms
    - Examine what competitors have done over the past year
    - Integrate new technologies trends and demographics
    - Hold brainstorming sessions with social media team members and other key staff members.
    - Compile their activities into their overall social media plan
    - Write a strong summary/pitch that demonstrates how the plan will be put into action

    Questions will be answered during the webinar, but feel free to send questions prior to event to info@bycomworldwide.com.
  • Tackling the f-word: The smarter approach to ad fraud
    Tackling the f-word: The smarter approach to ad fraud Emily Storino, Network Strategy Lead, Electronic Arts (EA) Recorded: Nov 15 2017 61 mins
    Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.

    Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.

    Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.

    Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters.

    Register for free!

    You’ll learn:
    * Who the stakeholders are, plus why and how is each is affected
    * The MMPs’ role in this ecosystem
    * What fraud is and what benchmarks should be used for defining it
    * How to collaborate to detect and manage fraud on an ongoing basis
    * What tools are out there to fight fraud

    Speakers:
    * Emily Storino, Network Strategy Lead, Electronic Arts (EA)
    * Grant Simmons, Head of Client Analytics, Kochava
    * Tal Nissenson VP Client Success US, Taptica
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Taptica
  • Account-Based Marketing on Auto-Pilot
    Account-Based Marketing on Auto-Pilot Gil Allouche, CEO at Metadata.io Recorded: Oct 19 2017 46 mins
    Getting to deep insights and laser-targeted lead gen programs may seem exhausting considering the amount of data that marketers can collect today. Luckily, machine learning can vastly reduce the time and effort required to extract knowledge and grow your pipeline.

    This webinar covers highly precise and efficient ways to boost B2B demand generation. We'll show you how to optimize ads for ABM, improve precision targeting using Machine Learning, and ramp up your sales by using lookalike audiences. You’ll learn about the latest technology and best practices in lead generation and account-based marketing (ABM).

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