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Media and Marketing

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  • 10 Ways to Win the Hearts and Minds  of more Customers
    10 Ways to Win the Hearts and Minds of more Customers
    Peter Strohkorb, Founder and CEO, Peter Strohkorb Consulting International Recorded: Feb 6 2019 58 mins
    Customers no longer want to be sold to. They want sellers that help them to make an informed decision. But how do business leaders go about moving their business and their people into this new era?
    This webinar by internationally acclaimed SMarketing Expert Peter Strohkorb will give you 10 Action Points that you can implement in your business immediately.
  • Stop the Guesswork! Use Buyer Insights to Fuel Creative Campaigns that Convert
    Stop the Guesswork! Use Buyer Insights to Fuel Creative Campaigns that Convert
    Samantha Stone, Founder, The Marketing Advisory Network Recorded: Feb 6 2019 41 mins
    Have you ever presented a killer campaign only to have management reject it because they didn’t like it? Or worse, did you get pressured to move forward with creative elements you knew wouldn’t resonate with your buyer? Or maybe what you’re getting back from design is not hitting the mark and you can’t figure out why? The disconnect between our buyers and those who approve campaigns is often large and painful to cross. Yet bridging the gap between the art and science of marketing is a job we can’t afford not to optimize.

    In this session, we’ll explore proven methods for using buyer insights to not only enable creative processes to thrive but to appeal to the measurement obsessed approvers at the company.
  • Achieve Revenue Success with the Right Tech and Data Stack
    Achieve Revenue Success with the Right Tech and Data Stack
    Sam Melnick, VP of Marketing, Allocadia Recorded: Feb 6 2019 35 mins
    Like all living, breathing things, a successful marketing program needs the right backbone to keep everything functioning and running smoothly. In the case of a marketing team, this means they need the right technologies, processes and data inputs in place and running together to ensure programs are driving impact in the right places with the right people. Learn how best of the best, like Box, Commvault and Hitachi, have set up their tech stacks for success.
  • The Agile Marketing Advantage:  Improving Productivity and Getting Organized
    The Agile Marketing Advantage: Improving Productivity and Getting Organized
    Garrett Moon, CEO & Co Founder, CoSchedule Recorded: Feb 6 2019 55 mins
    The marketing plan is obsolete. A nimble marketing strategy and a team with the ability to manage changing priorities and better collaborate - with project visibility across the entire department - is the holy grail for marketing leaders. But the million dollar question is, what’s the best way to implement an agile marketing process and what tools do you need to make it all work? In this session, learn how to identify roadblocks, accelerate delivery of campaigns, and focus on 10x projects -- not the 10% ones.
  • The Future of B2B Content is Collaborative
    The Future of B2B Content is Collaborative
    Lee Odden, CEO, TopRank Marketing Recorded: Feb 6 2019 56 mins
    The converging roles of social media and content marketing in B2B are creating rapid demand for new strategies, skills and expectations. As earned and owned media intertwine, B2B marketers who fast track their ability to adapt and evolve will gain a competitive advantage over the competition. In this presentation, you’ll learn about the top challenges B2B marketers are facing in the world of content (zombies are involved!) plus tested and proven models, strategies and tactics for content marketing based on an integrated and cooperative approach. Some of the key learnings include:

    - Modern B2B content marketing and what it really means for earned, owned and shared media.
    - How democratized content co-creation enables quality content at scale.
    - Redefining what influence is and what working with B2B influencers means for content marketing.
    - Key opportunities to integrate UGC, employee advocacy and influencer marketing for meaningful content that delivers impact.
  • Connecting with Executives: What Really Works?
    Connecting with Executives: What Really Works?
    Rob Leavitt, SVP, ITSMA & Julie Schwartz, SVP, ITSMA Recorded: Feb 6 2019 59 mins
    Content marketers have made great strides in recent years, but connecting effectively with senior executives remains one of the toughest challenges. C-suite and other top executives at our customers and prospects are absolutely interested in new ideas, new ways of doing business, and innovative solutions… so long as they are truly relevant, credible, and timely. Executive standards are really high and breaking through the competitive noise is no simple task.

    Join ITSMA’s Rob Leavitt and Julie Schwartz to review new research on executive preferences for content and engagement, and five guidelines to orient content marketing to what really works to connect with the executives that matter most.
  • CMO Priorities for 2019
    CMO Priorities for 2019
    Vasu Jakkal, EVP & CMO, FireEye Recorded: Dec 5 2018 48 mins
    Marketing today plays a central role in driving growth as businesses look to win the most important real estate in the world – a piece of your heart and mind. As our world rapidly evolves with the physical and virtual blending, consumers are increasingly engaged in digital self-nurture, complemented by analog immersive experiences that strengthen our bonds.

    CMOs are expected to be business leaders and change agents with “THINK BIG” strategies. We are expected to define brand purpose – have the vision and “why narrative” and to keep the company aligned to its NorthStar. We are expected to tackle big market trends with the magic of storytelling that’s supported by data, analytics, and digital platforms – combined with human-centric understanding – to drive revenue and deliver exceptional customer experiences.

    The CMO’s role has never been more exciting or more relevant, and in this talk we will explore what 2019 holds for us and what trends, disruptions and priorities we need to flawlessly address in order to win hearts, minds and $.
  • Go to Market Strategy & Investment Areas
    Go to Market Strategy & Investment Areas
    Dan Lamorena, FireMon | Sean Regan, Atlassian Recorded: Dec 5 2018 60 mins
    Join this webcam panel and hear the latest insights from our panel of experts.

    Dan Lamorena, Chief Marketing Officer, FireMon
    Sean Regan, Head of Product Marketing & GTM, Atlassian
  • Building Thought Leadership in 2019 and Beyond
    Building Thought Leadership in 2019 and Beyond
    Denise Brosseau, Thought Leadership Lab | David Wamsley, Rosebud Communications | Geoffrey Colon, Microsoft Advertising Recorded: Dec 4 2018 58 mins
    Now more than ever, companies need to invest time, money & resources into building their thought leadership.
    In this webinar, we will discuss how executive bylines (op-eds / opinion pieces), industry conferences & webinars can help companies establish credibility and influence in their markets.
    Key learning & takeaways:
    - Present a problem and solution instead of promoting your specific product or service.
    - Develop a cost effective and time efficient strategy to produce quality thought leadership content on a regular basis
    - Learn how to get featured in leading industry publications

    Subject Areas:
    Public Relations, Content Marketing, B2B Sales & Marketing, Media Relations

    David Wamsley
    After several decades as a serial entrepreneur (raising more than $100 million in venture funding), David founded Rosebud Communications, a strategic PR firm that works with high-growth technology companies across a variety of B2B verticals. He & his work have been featured in The New York Times, The Economist, WSJ, Fortune, Forbes, & The Washington Post.

    Denise Brosseau
    Denise works with executives to accelerate their journeys from leader to thought leader. She is a lecturer on thought leadership at Stanford Business School & a guest author for Salesforce.com, Inc.com, Fast Company, Entrepreneur & Forbes. Denise graduated with a Stanford MBA, and has spoken at major tech companies including Roche, Microsoft & Google.

    Geoffrey Colon
    Geoffrey is a compelling voice at the intersection of marketing, tech, media & popular culture. He is Head of Brand Studio at Microsoft Advertising, where he develops innovative concepts as a form of business development & collaboration with partners. Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. Colon has done work with several influential brands including Spotify, Netflix, American Express, Coca-Cola, IBM, The Economist, USA Network, WWE, History & Red Bull.
  • 3 Ways to Tell Your Most Powerful Brand Story - Driving Customer Engagement
    3 Ways to Tell Your Most Powerful Brand Story - Driving Customer Engagement
    Arthur Germain, Communication Strategy Group | Lisa Dreher, Guideforce Recorded: Dec 4 2018 45 mins
    Driving valuable and authentic engagement with your prospects is increasingly difficult. There’s so much digital noise, bright-and-shiny social media objects and boring, “been-there, done-that, got-the-tee-shirt” marketing programs that even some marketers appear to have stopped caring about their messages. You need to break out of the mold and do something different to standout and be heard. And, the best thing about the approaches in this presentation, you don’t have to say anything. Leave the storytelling to your customers and partners. In this session we will detail real-world examples and actionable advice you can implement today to start driving more qualified engagements and in new and exciting ways that are fun to implement.

    Walk away from this session with examples that have worked, a view into the results you can expect and a formula for implementing these powerful storytelling programs for your company.

    We will show you how to get started the right way. Join Arthur Germain, Principal & Chief Brandteller, Communication Strategy Group and Lisa Dreher, CEO & Head Brand Strategist, GuideForce, for a lively look at 3 Ways to Tell Your Most Powerful Brand Story.

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