What would you know about a person from his email ID or location? How would you understand the person on the other end of the conversation or meeting?
The deep understanding of consumers or customers beyond the superficial layer is soon going to be not just a ‘good to have’ but also a basic hygiene for a successful and long-lasting relationship. Be it striking up a conversation with a prospect, merely handling customer queries, or finding the right candidate to hire for the available marketing role, the use of profile enrichment is finding paramount importance in sustaining healthy engagements with those who matter.
Explore the world of AI and its endless possibilities to know people around you better.
- What are AI-built individual deep insights?
- Latest trends in marketing using AI
- How to improve segmentation and personalize communication
- How to take better marketing decisions using a 360-degree individual profile
About the Presenters
Amisha Sethi, Vice President of Global Marketing, Frrole Inc.
Amisha has worked in leadership roles with global giants like Airtel, BlackBerry and Air Asia amongst many others. In addition, a bestselling author of the book "It doesn't hurt to be nice", she is an executive scholar from Kellogg School of Management, Northwestern University, Chicago.
Amarpreet Kalkat, CEO & Co-Founder, Frrole Inc
Amar has worked closely with products in reputed firms like Nokia, Trilogy and Hewlett Packard until he found his true passion and co-founded Ciafo. This was the beginning of his entrepreneurial journey and later on, he went to establish Frrole. A Machine Learning aficionado and limit-pusher, he is an MBA graduate from the Indian Institute of Management, Kozhikode.