B2B Marketing

Why ESPs Need to Move Beyond Email – Now!

Customers today control when and how a brand’s messages are viewed. So, multichannel marketing is essential for interacting with customers when they want and how they want. But it’s not easy!

39% of marketers agree with the statement: "We lose business because we are not able to integrate customer interactions across all channels." And 49% of marketers said they found it hard to consolidate customer feedback from multiple channels.

Marketers today are looking for providers who can help them with multichannel campaigns – no longer just for email programs alone. Multichannel marketing allows them to take advantage of all the ways they can engage with their customers. Done poorly, a multichannel campaign can alienate customers by bombarding them with emails, text messages, and social network notifications. Done well, a multichannel campaign can smoothly maintain customer engagement over multiple devices and channels.

Attend this webinar to learn how you can expand your service offering through a unified digital messaging platform and offer marketers:

Access to multiple digital channels where their customers would be most receptive to receiving messages.
Cadence management – so they are not bombarding their customers with messages sent out from siloed systems
Messaging data that indicate how each channel differs from the others, which content resonates best and where your customers are reading and reacting
Technology that allows marketing teams to focus on the message, timing and channel, while shielding them from the complexities of dealing with different networks, message types, formats, protocols, and devices

- See more at: http://messagesystems.com/resources/webinars/time-now-multichannel#sthash.SH08SJQz.dpuf

In this session, Lee Jorgenson, senior account manager at Compendium (recent addition to the Oracle Eloqua family) will discuss the changes happening in search, social & email marketing that are changing content marketing from infrequent thought leadership pieces to high volume, micro-relevant content elements that collectively create measurable value at low cost.

Attend this webinar to better understand the changing face of content marketing.

Sales teams hunger for it. Corporate boards stress about it. Marketers evangelise about it. But for most organisations, personalising digital marketing to their individual consumers has been a vision of marketing beauty and is still a business dream to aspire to.

In this free webinar, digital agency and Sitecore Solution partner 3Chillies will show you the platform you need, how these platforms work, and how do you control and maximise their potential without losing control.

As they say in The Hunger Games “May the odds be ever in your favour.”

In this webinar, you will:

•Identify the challenges of personalisation
•Get an overview on how to plan and implement the systems/platform you need
•See examples of personalised marketing and automation in action
•Understand the principles of analysing marketing engagement analytics

The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the benefits that ‘live’ human interaction can bring to B2B sales.

The whirlwind advance of digital marketing has resulted in a stampede as marketing managers race to ‘land grab’ their part of the digital space.

In the frenzy we may have lost sight of one enduring fact...that buyers are people; always have been, always will be. Can our marketing truly connect with buyers if we treat them as just ‘data’ and a ‘digital footprint’?

This webinar will compare HI and non-HI channels, examine where HI is most effective and look at how frequently it should occur. It will also outline the top five benefits of human interaction and reveal a unique research conducted by the SCi Sales Group.

Personalisation is more than a fad, it's a modern marketing weapon. Companies gather enormous amounts of data on their customers but often don't use it. Armed with technology, savvy marketers use personalisation in scalable ways to make messages, products and offers more relevant and increase engagement and revenues.

In this video, Bryan Archer, Technical Director of digital agency 3 chillies talks about the power of personalisation, how you can implement it in your business and examples of brands who have done this successfully.

With the news of Yahoo! poaching New York Times and television journalists and large brands across the industry spectrum increasingly hiring into their content functions, content marketing comes to the forefront as a key player in the marketing mix. But has it changed? Are brands trying to adopt new storytelling tactics to engage audiences and foster conversations? And how do you measure the success of this new way of telling the world about your brand?

Join this webinar and share the views of industry professionals on what will be the next move in content marketing.

In this session, Compendium’s (recently added to the Oracle | Eloqua family) Chris Moody will discuss the changes happening in Search, Social & Email Marketing that are changing Content Marketing from infrequent thought leadership pieces to high volume, micro-relevant content elements that collectively create measurable value at low cost.

Webinars and videos are becoming important tools to attract, engage and nurture prospects across the buying cycle. Engage with experts from Getty Images, BrightTALK™ and DemandGen as they discuss using webinars and videos to generate demand.

Topics covered:
Content creation at Getty Images
Implementation of an integrated marketing system
Connecting revenues to content
Learnings and future developments at Getty Images
The future of demand creation

IT marketers are challenged with making an impact on revenues using the latest content marketing methods. Join BrightTALK's Fabian Oldendorf and Quoc Dang as they share the secrets of creating content that converts, engages and drives revenues for your business.

They will draw on examples from the IT industry, share how to incorporate content from hybrid online and offline events - and reveal the best practices of winning revenues from the content.

Traditional business models need to be reviewed. It’s not just about putting a digital sticky plaster on a company. It’s about reviewing the whole business and placing digital at the core. In this session we’ll discuss what this really means, how to do it and show real digital change examples.

In this free webinar, you will learn:
• How digital is accelerating business change – regardless of sector
• Why digital can’t just be an add-on to a business or the domain of one department any more
• How to make digital a change-driver across people, process and technology

Peter Veash, CEO, The BIO Agency

Having started in direct marketing, Peter then moved into creating integrated marketing solutions, but was most comfortable when putting an idea through digital. Peter then founded The BIO Agency in 2006, a pure-play digital agency. Now with a 100 people it has grown to become one of the UKs most successful independent digital agencies.

Peter champions multi-platform solutions and creates digital change in companies. His key strength lies in understanding the required consumer experience with the ability to execute the innovation.

This has helped The BIO Agency be featured in the Sunday Times Tech Track top 100 and be place first for performance in Drum 2013 census.