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What do B2B marketing budgets, spend, and return look like this year?
In August 2023, we officially launched the Community Index – the real-time dashboard of B2B marketing metrics, specifically made for the members of the global community for B2B marketers, Propolis. Since August, we’ve been collecting data on B2B marketing budgets, spend, return, customer acquisition, retention, team structures, and more. The result? A comprehensive picture of…
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