Marketers are well aware that marketing automation is a crucial tool in any marketing department.
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But if you’re new to the technology, how do you make sure you take the right steps to implementing it? And if you’re already using it, how do you know you’re maximising its full potential for your business?
In this webinar, led by Katie from Act-On, you’ll learn the 7 steps to make MA a reality, plus:
1.What the first steps of your MA journey should look like
2.What questions to ask potential vendors before purchase
3.The importance of culture, ownership and process
4.Building a business case for MA
5.What an effective MA process and strategy looks like
6.How to leverage MA to encourage sales and marketing alignment
Katie will also be sharing with you some tips to get the most out of your marketing automation and will be free to answer any questions you may have.
Katie is Director, EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On. Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.