Influencer marketing is no longer completely new on the scene, but there are few B2B marketing departments that are harnessing its full power. So what are the easy steps you can take to capitalise on the influence of the most powerful figures within your industry?
In this webinar, Danielle Howe, reports editor at B2B Marketing, will be joined by Luke Brynley-Jones, MD at OST and Nicolas Chabot, head of EMEA at Traackr, who will discuss the steps you can take to create and run a successful influencer marketing programme for your B2B brand.
In this session you'll learn:
• The value of influencer marketing in B2B, and whether it's right for you.
• How to identify your most powerful influencers, and steps you can take to engage with them.
• How to collaborate with influencers to extend the reach of your brand and engagement with new audiences.