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Collaborative Product Planning

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  • Five Factors Behind Successful Products Five Factors Behind Successful Products Greg Geracie, Steven Starke, David Heidt Recorded: Jun 21 2012 61 mins
    A recent global study of product teams found that there are five key factors that are common across high performance product teams. When these factors are effectively in place, product teams stand a 67% probability of achieving high performance. In their absence a miserable 2%!

    Join us on June 21st at 10:00AM Pacific for a cross-functional panel discussion with the study authors on each of these five factors from the perspective of product management, project management, and business analysis. Speakers include: Greg Geracie, president of Actuation Consulting and author of the global best seller Take Charge Product Management, Steven Starke, author of S.T.O.P The Project Management Survival Plan, and David Heidt, President of the IIBA Chicagoland Chapter.
  • Win/Loss Analysis for More Successful Products Win/Loss Analysis for More Successful Products Steve Johnson, Primary Intelligence Recorded: May 10 2012 61 mins
    Most product managers think of Win/Loss analysis as something that sales people do. Something that only benefits the way vendors sell. But what can be learned about the portfolio, product, and feature set?
    This webinar will highlight three critical touchpoints — before, during, and after an implementation — and explore the insights we can use for make better product decisions.
    Join Steve Johnson of Primary Intelligence and Jon Gettinger of Accept Software for a discussion on improving your portfolio using “voice of the buyer” interviews. This will be a highly interactive session, so bring lots of questions!
    This session will three important topics in win/loss analysis.
    - The three critical post-implementation touchpoints
    - A framework for “voice of the buyer”
    - The four buying influencers (hint: the user is one too)
  • Improve Product Success with Open Innovation Improve Product Success with Open Innovation Jose Briones Recorded: Apr 26 2012 45 mins
    Open innovation is an incredibly powerful tool that companies can use to maintain market alignment with their products. However, these initiatives can be particularly difficult to incorporate into an organization’s pre-defined product planning process.

    Join innovation expert Jose Briones shares his approach to implementing open innovation in a way that will complement product planning processes and increase the chances of product success. This session will cover:

    1) Benefits of an open innovation process
    2) Use of software tools and social media for open innovation
    3) Open Innovation Case Study: How One Company has increased their ideas to market and accelerated time to market
  • Navigating the Gap Between Project and Product Management Navigating the Gap Between Project and Product Management Greg Geracie, president of Actuation Consulting; Lee Lambert, CEO of the Lambert Consulting Group Recorded: Apr 19 2012 57 mins
    Join us on April 19th for a detailed discussion on how your organization can use project and product management to achieve better market results with your products. Speakers Greg Geracie, president of Actuation Consulting and author of the global best seller Take Charge Product Management and Lee Lambert, CEO of the Lambert Consulting Group and PMI Fellow present.

    In the recent Study of Product Team Performance, 2012, respondents cited a "collaborative partnership between project and product management" as a key factor in creating value in the product development process. However, the relationship between these functions remains poorly defined in most companies and in industry literature.

    During this session, you will learn to:
    - Clarify the leadership roles for both product and project managers in product development projects from planning to execution
    - Outline the importance of fully documenting the process used to produce your products to ensure appropriate alignment, hand-offs, and increased effectiveness
    - Introduce the 3 C's of project management and demonstrate the interrelationship between the product and project management life cycles from conception to retirement
  • Improving Product Team Performance Improving Product Team Performance Greg Geracie, President of Actuation Consulting Recorded: Mar 28 2012 60 mins
    In the recent Study of Product Team Performance, 2012, 88% of organizations report that they could be more effective in bringing products to market on time, on scope, and on budget. Come join us on March 28th and learn how your organization can become more successful at delivering products to the market.

    Please join Greg Geracie, President of Actuation Consulting and author of the global best seller Take Charge Product Management as he examines the factors that improve or impede product team performance. Greg will share a range of findings from the 2012 study conducted by Actuation Consulting and Enterprise Agility based on responses from product managers, project managers, program managers, business analysts and other members of the core product development team. Mark your calendars and be sure to join us!
  • The Three Steps to Lean Product Management The Three Steps to Lean Product Management Greg Cohen, CPM CPMM, Senior Principal Consultant, 280 Group Recorded: Mar 8 2012 63 mins
    When it comes to delivering successful products to market, there are as many ways to manage the planning process as there are product managers. Today phase-gate methodology seems to be the most popular. But "most popular" doesn't always make it the right choice to ensure that a product meets the needs of the market. Lean Product Management is a way to apply the right process at the planning level and make sure that your product meets market demands as quickly and as cost–effectively as possible.

    Join us and learn about the four product-market fit challenge types, how to identify the challenge type your project faces, and how to adjust your process accordingly. The talk covers key principles of Lean Product Management: dealing with uncertainty, achieving competitive separation, capturing market opportunity, and implications to the traditional project planning, phase gate, and budgeting cycle. If you are ready to challenge the wisdom of phase gate, this webinar is for you.
  • Why a Product Strategy is Essential to Drive Your Company's Revenue Growth Why a Product Strategy is Essential to Drive Your Company's Revenue Growth Hector Del Castillo, AIPMM Recorded: Feb 15 2012 58 mins
    Companies need to build successful products to grow and maintain their competitive advantage. Many organizations, however, lack the clearly defined product strategy required to create great products.

    Guest speaker Hector Del Castillo of AIPMM will discuss the benefits of adopting the Association of Product Marketing and Management (AIPMM) Product Management Framework (PMF) and the need for growing organizations to implement a formal product planning process based on the AIPMM Body of Knowledge (ProdBOK(R)). During the session on February 15, 2012, at 10:00 a.m. Pacific, you will learn to create value for your organization by aligning business and product strategy with unmet customer needs and market trends.
  • Strategies for Effective Product Roadmapping Strategies for Effective Product Roadmapping Cindy F Solomon, Founder at Global Product Management Talk Recorded: Dec 15 2011 61 mins
    In most companies, Product Management is responsible for building, maintaining, and presenting the product roadmap both internally and externally. The goal is to tell a compelling and comprehensive story as well as to capture and access the right data and insights to make objective, informed decisions. join us to discuss the strategic and technical roadmapping capabilities and expertise necessary to communicate product direction and strategy with the right level of detail to the right audience at the right time.

    In this session, you will learn to:
    •    Communicate an objective product roadmap to internal and external audiences
    •    Properly respond to changing market dynamics and company priorities
    •    Utilize strategic navigation skills to stay true to business strategy and market needs
    •    Use roadmaps as a strategic tool to capture and sustain customers, partners, and other stakeholders
  • Three Tips to Improve Your Effectiveness As a Product Manager Three Tips to Improve Your Effectiveness As a Product Manager Greg Geracie, President and Founder, Actuation Consulting Recorded: Nov 17 2011 62 mins
    The job of a product manager has become more challenging than ever before. There never seems to be enough time or resources to collect all of the necessary information and collaborate with key stakeholders in order to make mission critical decisions. We must find ways to build great products while working effectively with globally dispersed, cross-functional teams. Compounding the problem, almost every product manager enters the field from another profession and has to learn the job through trial and error.

    Join Greg Geracie, the author of global best seller Take Charge Product Management and president of Actuation Consulting, as he discusses these challenges and shares three key tips from his book along with the necessary context to apply these tips to everyday excellence in product management.
  • Bridging the Innovation-Execution Gap Bridging the Innovation-Execution Gap Paul Williams, Executive Director, American Institute for Innovation Excellence Recorded: Oct 27 2011 61 mins
    In many organizations, there is a gap between executive-mandated product strategy and the day-to-day operational decisions that take place as the mandate cascades down. Simply put, there is a gap between what should be done and what does get done.

    As this strategic mandate cascades down the management chain, busy executives focused on their own priorities, try to minimize "change panic" or force fit into existing structures and processes rather than create new operational approaches. The result: abandoning a bold new strategic vision for something safe and completely ineffectual.

    Join Paul Williams of the American Institute for Innovation Excellence as he addresses the root causes for this innovation-execution disconnect and recommends processes, tools, techniques and management approaches to bridge this gap.

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