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Asset Management Marketing

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  • Boost Campaign Success with More Inspiring Content and Engaged Leads
    Boost Campaign Success with More Inspiring Content and Engaged Leads
    Val-Pierre Genton, VP Product Marketing at BrightTalk Recorded: Sep 25 2018 53 mins
    This session will go over
    -Understanding the changing content and demand marketing landscape
    -Developing a content strategy to support growth across the customer experience
    -Creating inspiring content with webinars and videos
    -Reaching and converting the right audience, to the right content at the right time
  • Building an Engagement Engine to Capture, Nurture and Drive Revenue
    Building an Engagement Engine to Capture, Nurture and Drive Revenue
    Vicki Scheele, Senior Marketer UK at Marketo Recorded: Sep 25 2018 32 mins
    This session will cover:
    -Picking the CRM and marketing automation stack that's right for you
    -Organizing and managing data structures and flows across systems
    -Setting up campaigns for success and scale
    -Attributing pipeline, bookings and revenue to campaigns
  • Same, Same but Different: B2B Marketing in the FinServ and Tech Sector
    Same, Same but Different: B2B Marketing in the FinServ and Tech Sector
    Phil Ball, Managing Director at Clevertouch Recorded: Sep 25 2018 32 mins
    Taking inspiration from best-in-class marketing departments working across both the Technology and Financial Services organizations, this presentation looks at the situation, strengths, differences and challenges of each sector. Whilst vastly different sectors, all too often both can be too inwardly-industry-focused and in fact both have much to learn from each other.

    This session will provide examples of best-in-each-sector and will provide actionable ideas to take back to the business; to further enrich your roles and the robustness of your own marketing strategy.
  • State of Marketing Technology Adoption Inside the Financial Services Industry
    State of Marketing Technology Adoption Inside the Financial Services Industry
    Phil Ball, Joint Managing Director at Clevertouch Recorded: Jun 13 2018 45 mins
    This session will look extensively at the adoption and application of Marketing Technology in Financial Services, primarily amongst established brands, rather than over-focusing on the burgeoning FinTech space.

    For a fresh perspective it will compare and contrast to other industries, is FS leading or lagging? Finally, it will cover ‘the where next’ for the industry and highlighting a few of what we think will be the emerging/influential tech brands of the future.
  • The Role of Marketing Automation in Driving the Transformation Agenda
    The Role of Marketing Automation in Driving the Transformation Agenda
    David Shoesmith, Financial Services AE at Marketo Recorded: Jun 13 2018 22 mins
    Marketing automation technology is driving change in every industry – and financial services is no exception. More pressure than ever before is being put on creating personalized and meaningful connections through every stage of the customer journey, and marketing automation platforms like Marketo are helping marketers reach their goals faster.

    This session will focus on strategically implementing marketing automation to generate demand and amplify sales efforts within the financial services sector.
  • Transforming Content Marketing and Demand Generation in Financial Services
    Transforming Content Marketing and Demand Generation in Financial Services
    Stuart West, VP of Sales, Financial Services at BrightTALK Recorded: Jun 13 2018 26 mins
    In this new era of information and connections, the relationship between buyers and sellers has changed forever.

    Whether you're beginning or mastering content and demand marketing, this session will provide actionable insights on:
    * How to organize your data, tech stack, campaigns and ABM to drive consistency and growth across the customer experience
    * Which content delivers the biggest impact across each stage of the customer experience
    * How advanced machine learning and AI can help connect your content, to the right audience, at the right time
    * How to more accurately attribute bookings and revenue growth ​to campaigns
  • The Impact of Video in B2B Marketing in 2017
    The Impact of Video in B2B Marketing in 2017
    Panel: Lindley Gooden (moderator), Emma Staples (HSBC), Sophie Evans (Unruly), Simon Gerzina (BrightTALK) Recorded: Apr 19 2017 58 mins
    Video is no longer just a buzzword in marketing. It is a revenue generation tool that every B2B marketer needs to utilize in order to help their business grow.

    But the options available are countless. How should marketers establish their video marketing priorities to ensure maximum ROI? Where do you even begin with a video campaign? What strategic, creative, production and distribution resources do you need to engage with?

    Join us on BrightTALK on April 19th for a live panel discussion with industry thought leaders as we discuss:
    -why video is so important in 2017 for B2B marketers
    -the best ways of measuring ROI from video content
    -how to integrate video content into your wider marketing activity
  • Executive Roundtable: Marketing Attribution & ROMI
    Executive Roundtable: Marketing Attribution & ROMI
    Tom Campbell, Yellowfin; Robyn Forman, Zoomdata; David Pitta, BrightTALK Recorded: Apr 6 2017 48 mins
    For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.

    As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.

    Our panel will weigh in on topics including:

    - Selecting an attribution model that’s right for your organization
    - Measuring marketing ROI effectively and accurately
    - Interpreting attribution data to invest in more revenue-generating tactics
  • 10 Ways to Improve Engagement Without Creating More Content
    10 Ways to Improve Engagement Without Creating More Content
    Sam Patterson, Marketing Manager, PFL & Taylor Freitas, Content Marketer, BrightTALK Recorded: Mar 9 2017 61 mins
    As more marketers rely on content marketing to educate prospects and move them through the funnel, it’s becoming increasingly difficult to break through the noise and identify effective methods to connect with your best buyers.

    The answer isn't always creating more content—it’s getting the most out of your best content.

    In this webinar, we’ll share 10 underutilized tactics you can use to broaden your content exposure and improve engagement at all stages of the funnel.
  • CMO Priorities and Predictions for 2017 [EMEA Edition]
    CMO Priorities and Predictions for 2017 [EMEA Edition]
    David Pitta, CMO, BrightTALK Recorded: Feb 2 2017 31 mins
    We asked BrightTALK’s community of CMOs and marketing executives one simple but important question: What are your marketing predictions for 2017?

    Join us live as we share the most compelling responses. We’ll review the biggest B2B marketing trends of 2016, the current martech landscape, and the priorities of marketing leaders in the year ahead.

    In this webinar, we will discuss:
    - Major trends currently top of mind for CMOs
    - How the marketing profession continues to evolve in 2017
    - Key data and trends in the marketing technology landscape

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