Attend free webcasts to learn how to successfully apply the latest digital techniques to meet your sales and marketing objectives. During these live webcasts, which are also available on-demand, asset management marketers will share best practices and well-respected experts will offer advice on creating, distributing and actioning audience insight from your digital content.
Val-Pierre Genton, VP Product Marketing at BrightTalk
This session will go over
-Understanding the changing content and demand marketing landscape
-Developing a content strategy to support growth across the customer experience
-Creating inspiring content with webinars and videos
-Reaching and converting the right audience, to the right content at the right time
Val-Pierre Genton, VP Product Marketing at BrightTalkRecorded: Sep 25 201853 mins
This session will go over
-Understanding the changing content and demand marketing landscape
-Developing a content strategy to support growth across the customer experience
-Creating inspiring content with webinars and videos
-Reaching and converting the right audience, to the right content at the right time
Vicki Scheele, Senior Marketer UK at MarketoRecorded: Sep 25 201832 mins
This session will cover:
-Picking the CRM and marketing automation stack that's right for you
-Organizing and managing data structures and flows across systems
-Setting up campaigns for success and scale
-Attributing pipeline, bookings and revenue to campaigns
Phil Ball, Managing Director at ClevertouchRecorded: Sep 25 201832 mins
Taking inspiration from best-in-class marketing departments working across both the Technology and Financial Services organizations, this presentation looks at the situation, strengths, differences and challenges of each sector. Whilst vastly different sectors, all too often both can be too inwardly-industry-focused and in fact both have much to learn from each other.
This session will provide examples of best-in-each-sector and will provide actionable ideas to take back to the business; to further enrich your roles and the robustness of your own marketing strategy.
Phil Ball, Joint Managing Director at ClevertouchRecorded: Jun 13 201845 mins
This session will look extensively at the adoption and application of Marketing Technology in Financial Services, primarily amongst established brands, rather than over-focusing on the burgeoning FinTech space.
For a fresh perspective it will compare and contrast to other industries, is FS leading or lagging? Finally, it will cover ‘the where next’ for the industry and highlighting a few of what we think will be the emerging/influential tech brands of the future.
David Shoesmith, Financial Services AE at MarketoRecorded: Jun 13 201822 mins
Marketing automation technology is driving change in every industry – and financial services is no exception. More pressure than ever before is being put on creating personalized and meaningful connections through every stage of the customer journey, and marketing automation platforms like Marketo are helping marketers reach their goals faster.
This session will focus on strategically implementing marketing automation to generate demand and amplify sales efforts within the financial services sector.
Stuart West, VP of Sales, Financial Services at BrightTALKRecorded: Jun 13 201826 mins
In this new era of information and connections, the relationship between buyers and sellers has changed forever.
Whether you're beginning or mastering content and demand marketing, this session will provide actionable insights on:
* How to organize your data, tech stack, campaigns and ABM to drive consistency and growth across the customer experience
* Which content delivers the biggest impact across each stage of the customer experience
* How advanced machine learning and AI can help connect your content, to the right audience, at the right time
* How to more accurately attribute bookings and revenue growth to campaigns
Panel: Lindley Gooden (moderator), Emma Staples (HSBC), Sophie Evans (Unruly), Simon Gerzina (BrightTALK)Recorded: Apr 19 201758 mins
Video is no longer just a buzzword in marketing. It is a revenue generation tool that every B2B marketer needs to utilize in order to help their business grow.
But the options available are countless. How should marketers establish their video marketing priorities to ensure maximum ROI? Where do you even begin with a video campaign? What strategic, creative, production and distribution resources do you need to engage with?
Join us on BrightTALK on April 19th for a live panel discussion with industry thought leaders as we discuss:
-why video is so important in 2017 for B2B marketers
-the best ways of measuring ROI from video content
-how to integrate video content into your wider marketing activity
Tom Campbell, Yellowfin; Robyn Forman, Zoomdata; David Pitta, BrightTALKRecorded: Apr 6 201748 mins
For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.
As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.
Our panel will weigh in on topics including:
- Selecting an attribution model that’s right for your organization
- Measuring marketing ROI effectively and accurately
- Interpreting attribution data to invest in more revenue-generating tactics
Sam Patterson, Marketing Manager, PFL & Taylor Freitas, Content Marketer, BrightTALKRecorded: Mar 9 201761 mins
As more marketers rely on content marketing to educate prospects and move them through the funnel, it’s becoming increasingly difficult to break through the noise and identify effective methods to connect with your best buyers.
The answer isn't always creating more content—it’s getting the most out of your best content.
In this webinar, we’ll share 10 underutilized tactics you can use to broaden your content exposure and improve engagement at all stages of the funnel.
David Pitta, CMO, BrightTALKRecorded: Feb 2 201731 mins
We asked BrightTALK’s community of CMOs and marketing executives one simple but important question: What are your marketing predictions for 2017?
Join us live as we share the most compelling responses. We’ll review the biggest B2B marketing trends of 2016, the current martech landscape, and the priorities of marketing leaders in the year ahead.
In this webinar, we will discuss:
- Major trends currently top of mind for CMOs
- How the marketing profession continues to evolve in 2017
- Key data and trends in the marketing technology landscape