The C-suite is facing growing pressures from the marketplace, boards, shareholders and their colleagues to deliver more, faster and better than the quarter before.
To hold their own among this always-cynical group, PR professionals must speak their language and demonstrate how PR is helping them achieve strategic business goals in markets around the world.
When executives ask about the performance of the PR program, they want clear-cut answers and that means success metrics, numbers, graphs, charts and ROI. They want more, faster and better than the quarter before. And remember, the better you package the results of your program, the farther you will go in your career. The boardroom cares.