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Lead Management

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  • Seven Traits of Successful Marketing Organizations
    Seven Traits of Successful Marketing Organizations
    Econsultancy UK Research Director Linus Gregoriadis & US Research Director Stefan Tornquist Recorded: Nov 9 2010 58 mins
    Based on primary research from hundreds of senior level marketers in Europe and the U.S., this program will explore trends and best practices in marketing planning, budgeting and hiring for the coming year with particular focus on the similarities and differences in the European and U.S. markets.
  • Making the Right Investments in Sales & Marketing
    Making the Right Investments in Sales & Marketing
    Suresh Vittal - VP of Customer Intelligence, Forrester Research, Inc. & Brian Kardon - Chief Marketing Officer, Eloqua Recorded: Sep 1 2010 57 mins
    Sales and marketing occupy the largest expense on the balance sheet, yet few executives understand exactly how these investments combine to drive sales. By getting one view of the integrated marketing and sales pipeline - a growing number of leading businesses have unlocked the secret to revenue performance.

    Suresh Vittal of Forrester Research and Brian Kardon of Eloqua will explore how these companies are implementing Revenue Performance Management (RPM) to accelerate growth and outperform their peers. It's the secret of top performing companies that every executive should know!
  • Demystifying Email Deliverability: Increasing clicks & revenue
    Demystifying Email Deliverability: Increasing clicks & revenue
    Dennis Dayman, Eloqua Chief Deliverability & Privacy Officer Recorded: Jul 28 2010 59 mins
    Marketers are always looking for ways to get better results (more clicks and conversions) from their existing email marketing efforts. However, many unknowingly overlook one of the most crucial aspects of email marketing success - deliverability.

    Join Eloqua's Chief Deliverability & Privacy Officer, Dennis Dayman as he explores the common pitfalls that prevent marketers from reaching the maximum number of in-boxes. He'll walk through some simple tests that every marketer can run regardless of email system and explain some simple changes you can make before you deploy your next email to get the best results. Don't let a poor sender score cost you money.

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