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Digital CMOs, Digital Roles on the Rise as Marketing Transforms Many marketing organizations will witness a changing of the guard as they seek leaders to guide and execute the shift from analog to digital. This webinar explores the new digital roles creeping into the ranks, including digital-savvy CMOs, the chief marketing technologist, the growing appetite for data and analytics wranglers and even the chief content officer to oversee a supply chain of content to fuel multichannel engagement. Learn what this means for your organization and whether you're adequately staffed to meet digital challenges - and opportunities - head on.

In this webinar, you will learn:
•The new roles and realities of digital marketing leadership
•The patterns and profiles of digital CMOs
•A framework for finding and recruiting essential digital marketing talent
•Teaching new skills and finding growth paths for the incumbency
•New sources of talent for agile marketing
Read more >
Apr 23 2014 2:00 pm
UTC
60 mins
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Webinars and videos

  • Live and recorded (713)
  • Upcoming (27)
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  • A number of technologies are making BCM a C-suite topic because they provide management with an entirely new and complete picture of their organization. This session discusses what these technologies are and how they can be used for expanded risk management and improved business and operational resilience.

    In this webinar, you will learn:
    •What is the nexus of technologies that will move BCM to the C-suite
    •How these can technologies be used to expand and improve business and operational resilience
  • A number of technologies are making BCM a C-suite topic because they provide management with an entirely new and complete picture of their organization. This session discusses what these technologies are and how they can be used for expanded risk management and improved business and operational resilience.

    In this webinar, you will learn:
    •What is the nexus of technologies that will move BCM to the C-suite
    •How these can technologies be used to expand and improve business and operational resilience
  • Controlling spend drives value, growth, profit, and resiliency. Companies looking to mature their supply management function must elevate their capabilities in the supply management essentials: Supplier segmentation, relationship management, performance management, risk management and supplier visibility.

    In this webinar you will learn:
    •How to stratify your supply base and align actions based on segmentation
    •When to drive collaborative practices and where to implement collaborative relationships
    •How to architect a supplier performance management program
    •Insights on the current state of visibility and risk management in supply management
  • Controlling spend drives value, growth, profit, and resiliency. Companies looking to mature their supply management function must elevate their capabilities in the supply management essentials: Supplier segmentation, relationship management, performance management, risk management and supplier visibility.

    In this webinar you will learn:
    •How to stratify your supply base and align actions based on segmentation
    •When to drive collaborative practices and where to implement collaborative relationships
    •How to architect a supplier performance management program
    •Insights on the current state of visibility and risk management in supply management
  • The introduction of mobile applications and devices into the enterprise will profoundly impact how the IT organization functions. Mobile applications are coming into the organization from many different sources, including line-of-business and marketing organizations. The number of mobile applications that need to be deployed will overwhelm the IT organization’s ability to respond to the demand. As a result, the IT organization will need to transition its role from control point to coordination point to leverage all the resources in the enterprise.

    In this webinar, you will learn:
    •How and why mobile application development is different than traditional application development
    •Why the mobile application portfolio for the enterprise will be extremely large and will span all application architectures
    •What CIOs need to do to respond to the demands that mobility places on their organization and how to change the structure and roles that IT plays in the larger organization
  • The introduction of mobile applications and devices into the enterprise will profoundly impact how the IT organization functions. Mobile applications are coming into the organization from many different sources, including line-of-business and marketing organizations. The number of mobile applications that need to be deployed will overwhelm the IT organization’s ability to respond to the demand. As a result, the IT organization will need to transition its role from control point to coordination point to leverage all the resources in the enterprise.

    In this webinar, you will learn:
    •How and why mobile application development is different than traditional application development
    •Why the mobile application portfolio for the enterprise will be extremely large and will span all application architectures
    •What CIOs need to do to respond to the demands that mobility places on their organization and how to change the structure and roles that IT plays in the larger organization
  • Mobile devices are entering the enterprise network at alarming rates. Enterprises face new challenges as they look to extend more applications and more trust to these mobile devices. This session discusses the greater challenge of BYOD beyond simply mobile device security.

    In this webinar, you will learn:
    •The BYOD security challenge
    •The BYOD ripple effect on security
    •Mobility solutions that aide in enabling BYOD
  • Mobile devices are entering the enterprise network at alarming rates. Enterprises face new challenges as they look to extend more applications and more trust to these mobile devices. This session discusses the greater challenge of BYOD beyond simply mobile device security.

    In this webinar, you will learn:
    •The BYOD security challenge
    •The BYOD ripple effect on security
    •Mobility solutions that aide in enabling BYOD
  • Many enterprises are considering significant SharePoint investments. This strong interest has acted as a forcing function, causing enterprises to strategize on related issues such as how to enhance performance, optimize resource investments, and explore coexistence options with other enterprise content management (ECM) systems, as well as office productivity applications and overall governance. Learn how to avoid the pitfalls and deliver clear benefits to the business.

    In this webinar, you will learn:
    •What SharePoint is, and how it is affecting the portal, content and collaboration markets
    •The strategic role SharePoint plays in enterprises as information infrastructure, and whether it can coexist with other applications
    •How enterprises can best manage their SharePoint installations for efficiency, effectiveness and proper governance
  • Many enterprises are considering significant SharePoint investments. This strong interest has acted as a forcing function, causing enterprises to strategize on related issues such as how to enhance performance, optimize resource investments, and explore coexistence options with other enterprise content management (ECM) systems, as well as office productivity applications and overall governance. Learn how to avoid the pitfalls and deliver clear benefits to the business.

    In this webinar, you will learn:
    •What SharePoint is, and how it is affecting the portal, content and collaboration markets
    •The strategic role SharePoint plays in enterprises as information infrastructure, and whether it can coexist with other applications
    •How enterprises can best manage their SharePoint installations for efficiency, effectiveness and proper governance

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