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Gartner Webinars: Ch 3 Data & Analytics

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  • Infonomics: Monetizing, Managing and Measuring Information as a True Asset
    Infonomics: Monetizing, Managing and Measuring Information as a True Asset Doug Laney Recorded: Oct 12 2017 60 mins
    Do you envy other companies that innovatively wield information as a competitive weapon? Does your organization inventory and track its office furniture, but not its data? Do your executives have any idea what your information assets are actually worth or their untapped economic value? Infonomics is a new discipline for IT, information, business, and corporate leaders who demand their organizations squeeze ever-more value from available data. Doug Laney shares answers from his new book, “Infonomics: Monetizing, Managing and Measuring Information for Competitive Advantage,” on how to thrive, not just survive, in the Information Age.

    In this webinar, you’ll learn:

    • How to monetize information in a variety of high-value ways
    • How to manage information with the same discipline as traditional assets
    • Why and how to measure information’s value

    Resources mentioned:

    “How Infosavvy are You and Your Organization?” survey and instant report: http://surveys.gartner.com/s/InfonomicsBook

    Latest Gartner book, Infonomics, helps CIOs and CDOs unleash their best — and often overlooked — asset: http://www.gartner.com/books/infonomics/
  • Marketing Technology Insight: How Brands Deploy and Leverage Martech Investments
    Marketing Technology Insight: How Brands Deploy and Leverage Martech Investments Kirsten Newbold-Knipp, Bryan Yeager Recorded: Oct 2 2017 64 mins
    Gartner's martech survey shows which technologies are driving marketing investment and adoption, today and tomorrow. From technology staples like web analytics to advanced technology like multi-touch attribution, we'll look at key findings, recommendations and rich insights beyond the published research. Walk away with an understanding and benchmark of how B2B, B2C and B2B2C marketers are investing in martech to create leverage for their marketing teams.

    In this webinar, you’ll learn:

    • How to gauge martech maturity based on three tiers of capabilities
    • Why martech deployments are abandoned and how to avoid common pitfalls
    • Which technology categories demand the lion's share of enterprise marketing budgets in 2017
  • Cloud Computing Primer: Eliminate Confusion
    Cloud Computing Primer: Eliminate Confusion David Mitchell Smith Recorded: Sep 25 2017 59 mins
    Cloud computing, in its many forms, has become an integral part of IT. Yet, even after 10 years of cloud hype, confusion is still rampant. Learn the best practices that will help IT leaders, CIOs and IT professionals develop strategies that take full advantage of cloud as they shift to digital business.

    In this webinar, you’ll learn:

    • How to understand cloud trends and identify opportunities
    • How to define and build a cloud strategy that meets enterprise needs
    • What you need to know about consuming, providing and brokering cloud services
  • Leadership In Digital Business Begins With Event Thinking
    Leadership In Digital Business Begins With Event Thinking Yefim Natis Recorded: Sep 18 2017 61 mins
    Event thinking is a key component of digital-business-native organizations. A well-functioning digital business is always in an ecosystem, always sensing and always ready to respond -- so it must be well-grounded in event processing. Few organizations can avoid digital disruption, but most are approaching it unprepared.

    In this webinar, you’ll learn:

    • Why you must add event thinking to the technical, organizational and cultural foundation of your digital transformation strategy
    • How event processing extends, complements or replaces the traditional transaction processing architecture
    • The distinction of a well-functioning digital business
  • How to Get the Most From Your Advertising on Social Networks
    How to Get the Most From Your Advertising on Social Networks Martin Kihn Recorded: Sep 14 2017 63 mins
    Social networks have emerged as powerful ways to reach audiences with effective advertising campaigns. They combine people-focused targeting based on detailed demographics, behaviors and interests with unique ad formats and a safe environment for both B2C and B2B marketers. However, they also have their perils: each network has a unique set of targeting, creative and measurement challenges that marketers must master for success.

    Aimed both at marketers new to social advertising and those who want to improve results, this webinar describe ways to win with ads on Facebook, Instagram, Snapchat, Twitter and LinkedIn.

    In this webinar, you’ll learn:
    • Key differences in the current ad options on Facebook, Instagram, Snapchat, Twitter and LinkedIn
    • How to determine which networks to use to meet strategic goals
    • How to choose the right ad formats, targeting criteria and test plans
  • Applications Leadership and Vision for 2018
    Applications Leadership and Vision for 2018 Dennis Gaughan Recorded: Sep 14 2017 63 mins
    Application leaders are drivers for traditional and digital business and share in helping the enterprise provide bimodal capabilities in support of business growth. Application leaders can use this webinar to plan for 2018 and in presentations to leadership, peers and teams.

    In this webinar, you’ll learn the:

    • Major technology trends that impact business applications
    • Challenges and opportunities created by these trends
    • Criticality to building dynamic application architecture to adapt change
    • Best practices for adapting application portfolios when enabling a digital business transformation
  • Top Managed Medicaid Technologies For Healthcare Payer CIOs
    Top Managed Medicaid Technologies For Healthcare Payer CIOs Bryan Cole Recorded: Sep 13 2017 43 mins
    Payers in the managed Medicaid business are under pressure from policymakers seeking lowered program costs, higher quality medical care, and more beneficiary engagement. Medicaid payer CIOs must fully leverage new technologies that support the emerging managed Medicaid business model.

    In this webinar, you'll learn:

    • What are the five myths of managed Medicaid?
    • Why is the business model changing?
    • What are the technologies and vendors that align to helping address those changes?
    • What are Gartner’s recommendations and action plans?
  • IoT Target Architecture: Your Strategy's Linchpin
    IoT Target Architecture: Your Strategy's Linchpin Erik Heidt Recorded: Sep 12 2017 61 mins
    The Internet of Things demands a technical strategy that implements a portfolio of IoT solutions. One IoT deployment does not make a strategy. IoT technology, supplier and skill demands must be addressed proactively or they may create crushing technical debt. In this webinar, we examine the development of technical architecture as well as the procedural and organizational steps required to leverage it as the linchpin.

    In this webinar you will learn:

    • The advantages of driving technical strategy with target architecture
    • Review of IoT, from edge to enterprise, highlighting important architectural considerations
  • State of Cloud Security
    State of Cloud Security Jay Heiser Recorded: Sep 12 2017 63 mins
    This webinar sets out the current story of cloud security, providing an overview of the unique risks of the various forms of public cloud computing, so that security professionals can help the rest of their organization fully understand and address cloud risks. The unique security challenges of IaaS and SaaS are discussed, a summary of the current and near-term products and practices that can be used to monitor and control the use of public cloud computing are provided.

    In this webinar, you’ll learn:
    •If the public cloud is secure
    •How to use IaaS securely
    •What you should be doing to govern your SaaS use
  • Capitalize on Your Business Ecosystems with Digital Platforms
    Capitalize on Your Business Ecosystems with Digital Platforms Betsy Burton Recorded: Sep 11 2017 60 mins
    In the digital business era, business ecosystems are critical for competitiveness, as well as basic operations.

    In this webinar, you’ll learn:

    • The importance of business ecosystems and the forces shaping them
    • How leading organizations use platforms to leverage ecosystems
    • The business and technology skills needed to take advantage of this future

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