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PMGroup

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  • Beyond the Blame Game: Improving Patient, Physician, Pharma Relation
    Beyond the Blame Game: Improving Patient, Physician, Pharma Relation
    Andrew McConaghie Recorded: Nov 7 2018 59 mins
    We often hear patients report a lack of ‘connection’ with their physician, and where lifestyle plays a role in the development of a disease, such as obesity or type 2 diabetes, patients may even feel the doctor blames them for their condition.

    So how can patients and healthcare professionals move beyond the ‘blame game’? This webinar will explore:
    • How HCPs and patients can establish a better partnership
    • The role pharma can play in facilitating this change
    • Opportunities for intervention at key points in the patient journey

    Join Cello Health Insight and Pharmaceutical Market Europe (PME)’s webinar to hear an expert discussion of these issues and the consequences for the patient, the patient-physician relationship and for pharma.
  • Transforming Access to Medicines Through Patient-Centric Solutions
    Transforming Access to Medicines Through Patient-Centric Solutions
    Dominic Tyer Recorded: Dec 14 2017 59 mins
    As medicines access evolves and pharmaceutical companies take an increasingly nuanced approach to it, it’s ever-more important to focus on particular aspects of this area and investigate whether firms are operating optimally.

    To do this Inceptua Medicines Access and patient group, HAEi, in association with PMGroup, will host a free webinar on Thurday 14th December that will cover both the pre-approval access to medicines and the importance of putting patients at the heart of drug development and access.

    Pre-approval access - a transformational approach
    There are a number of factors at play within the world of medicines access: from industry who need to navigate requests for their pre-approval and unlicensed medicines, to healthcare professionals who are looking for options for their patients and ultimately to the patients and patient advocacy groups who are more empowered than ever and are driving for more timely access to treatments. Today’s healthcare, political and regulatory environments burden have generated a rapid, increasing and significant expansion in the need for access to these medicines. Mark Corbett, Executive Vice President at Inceptua Medicines Access talks about the company’s transformative approach to medicines access, designed to rise to the evolving challenges of the environment, offering unsurpassed understanding and insight into the needs of biopharmaceutical companies and healthcare organisations.

    Patients at the heart of drug development and access
    If you believe the news every day, patients are becoming more and more involved in drug development and access pathways, but what does this mean in reality
  • The Future of Marketing in Life Sciences: Is your function fit for purpose?
    The Future of Marketing in Life Sciences: Is your function fit for purpose?
    Dominic Tyer Recorded: Nov 30 2017 54 mins
    The healthcare landscape is rapidly changing as it responds to a multitude of well-known issues. Coupled with emerging digital technologies, these drivers are shaping the industry, moving it towards a more sophisticated, outcomes-driven model that demands a new approach. The new world emerging is one in which value is defined, created and evaluated in a very different way, with marketing playing a critical role.

    On 30 November, EY (a global leader in assurance, tax, transaction and advisory services) in association with PMGroup, will host a free webinar debating the future of marketing in Life Sciences. Is your function fit for purpose?
  • The Power of Storytelling in Health: Friend or Foe?
    The Power of Storytelling in Health: Friend or Foe?
    Dominic Tyer Recorded: Nov 15 2017 51 mins
    With traditional media moving online, and the era of social media driving stories through the ethernet, never has a ‘story’ been more impactful.

    On 15th November JPA Health Communications, in association with PM Group, will debate how a powerful, personal story can surpass facts and figures to create change in a way even the ‘storyteller’ could not have imagined.
  • The Truth about Doctors
    The Truth about Doctors
    Dominic Tyer Recorded: Oct 19 2017 65 mins
    McCann Health partnered with McCann Truth Central, the global intelligence unit of McCann Worldgroup, to conduct vital research.

    On the 19th October, McCann Health in association with PMGroup, will look at the truth they uncover about health.

    ‘The Truth about Doctors’ the first study in the series, aims to get to the heart of the human under the white coat to better understand what motivates doctors and how we can improve the way we communicate to them.
  • Proving the Strategic Value of Patients
    Proving the Strategic Value of Patients
    Dominic Tyer Recorded: Oct 10 2017 48 mins
    Patient insights aren’t just a ‘nice to have’: they are essential to understand the space where Pharma’s drugs ‘live’.

    On the 10th October, Cello Health Insight in association with PMGroup, will look at the value of three areas of patient research that provide that ‘must have’ understanding: mapping the patient pathway, patient motivation, and the dialogue between patient and HCP.
  • Regret Minimisation
    Regret Minimisation
    Dominic Tyer Recorded: Jul 11 2017 54 mins
    When new products approach the market the level of demand for them is often exaggerated.

    However, in the real-world we know healthcare professionals may be less comfortable switching from a familiar product, even when clinical trial data suggests a newer product is superior. So what are we missing?

    On the 11th July Cello Health Insight, in association with PMGroup, will host a free webinar where we will explore whether ‘regret minimisation’ - an alternative approach that focusses on minimising potential losses - has the potential to offer us new ways to understand the customer behaviour.
  • Assessing early market opportunity
    Assessing early market opportunity
    Dominic Tyer Recorded: Apr 19 2017 58 mins
    To successfully develop and launch an asset it’s crucial to identify and define the commercial value early in the process.

    On the 19th April Cello Health, in association with PMGroup, will host a free webinar which will discuss the background and context of early asset development and how to achieve a successful market assessment strategy.

    It will look at how marketers can understand the competitive market landscape as early as possible.
  • PC: Are you Patient Centric or just Politically Correct?
    PC: Are you Patient Centric or just Politically Correct?
    Dominic Tyer Recorded: Jan 24 2017 61 mins
    Everyone in pharma is talking about patient centricity, but how is the drive received ‘on the ground’ among patients who are its focus? How is it unfolding and how far is it being implemented? Do patients even notice it is happening?

    On the 24 January, Cello Health Insight in association with PMGroup, will host a free webinar which will look to unravel the multi-faceted issue of patient centricity from the patient perspective.

    What does it really mean for patients and how are they befitting from the initiative? What can market research contribute to our understanding of the current state of play of patient centricity?

    It is time to take stock and ask ourselves whether the patient-focused activities are benefiting patients and influencing R&D or are they simply a marketing initiative.
  • Communicating innovation to payers and policy makers
    Communicating innovation to payers and policy makers
    Dominic Tyer Recorded: Nov 28 2016 36 mins
    Involving public affairs early during the development and commercialisation process of a new asset is critical to success when demonstrating value to payers and policy makers.

    But how can the pharmaceutical industry best support these key stakeholders and the wider healthcare community when it comes to realising the potential of innovation?

    On Monday 28 November, Cello Health, in association with PMGroup, will host a free webinar on how to reach the tipping point of stakeholder engagement.

    The webinar will review the ‘total quality management’ model and deliver key learnings, tools and tactics from aligned and well-evidenced programmes that have followed this model.

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