Ask The Thought Leader

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Ask The Thought Leader

During the Ask the Thought Leader webcast, the Growth Team MembershipTM presents a Best Practice Guidebook, which is a step-by-step profile of the activities performed by a company to solve a pressing business challenge. The webcast features a “Thought Leader,” the executive responsible for implementing the best practice, to provide key lessons learned and lead a live Q&A session.

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Creating Brand Value through Content Marketing Content marketing is on the rise, and for good reason. It helps tell your company’s story, and makes your brand more relatable and interesting to customers. But conducting effective content marketing isn’t easy, irrespective of whether you’re a B2C or B2B company.

On Tuesday, March 4, 2014, the Growth Team MembershipTM will present a case-based best practice on how Coca-Cola designed a content-based marketing strategy to drive consumer conversations, inspire purchases, and enhance brand value.

The webcast will show you how Coca-Cola:

•Devised a content strategy
•Created “Liquid and Linked” ideas
•Developed compelling content
•Measured the impact of its content marketing efforts

Darryl Maslia will share key lessons learned and participate in a live Q&A session.
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Mar 4 2014
64 mins
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