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  • 2014 Asia Pacific Marketing Priorities Survey: Connecting on Content
    2014 Asia Pacific Marketing Priorities Survey: Connecting on Content
    Jane Christensen, APAC's GTM and Marketing Director, and Jessica Jeffcoat, GTM Research Analyst, Frost & Sullivan Recorded: Jun 12 2014 52 mins
    On Thursday, June 12, the Growth Team Membership (GTM) will present the 2014 APAC Marketing Priorities Survey results and hold a discussion on the key findings from this survey.

    Attend this complimentary webinar to learn more about:

    - Your peers' greatest challenges and the root causes
    - Year-over-year staffing and budget trends
    - Practitioners' perspectives on content marketing
    - Best practice solutions to overcome key marketing challenges
  • Creating Brand Value through Content Marketing
    Creating Brand Value through Content Marketing
    Keith O'Brien, GTM's VP of Global Research, and Darryl Maslia, Coca-Cola's Global Director, Creative Asset Mgmt. Recorded: Mar 4 2014 64 mins
    Content marketing is on the rise, and for good reason. It helps tell your company’s story, and makes your brand more relatable and interesting to customers. But conducting effective content marketing isn’t easy, irrespective of whether you’re a B2C or B2B company.

    On Tuesday, March 4, 2014, the Growth Team MembershipTM will present a case-based best practice on how Coca-Cola designed a content-based marketing strategy to drive consumer conversations, inspire purchases, and enhance brand value.

    The webcast will show you how Coca-Cola:

    •Devised a content strategy
    •Created “Liquid and Linked” ideas
    •Developed compelling content
    •Measured the impact of its content marketing efforts

    Darryl Maslia will share key lessons learned and participate in a live Q&A session.
  • Innovation Metrics Selection and Implementation Process
    Innovation Metrics Selection and Implementation Process
    Katherine Burns, Director of Strategic Comm; and Bill Beane, Corporate Director of Winovation Systems at Parker Hannifin Recorded: Nov 19 2013 64 mins
    On Tuesday, November 19, 2013, the Growth Team Membership will present a case-based best practice on how Parker Hannifin, a global diversified manufacturing company, improves pipeline value and profitability by reducing and standardizing the innovation performance metrics tracked by the executive team. The webcast will provide insights on how to:
    • Enable greater visibility into innovation performance
    • Ensure companywide adoption and prioritization of selected metrics
    • Draw relationships between innovation performance and growth
    • Pursue projects with the greatest potential for long-term growth
  • Harnessing Voice of the Customer for Incremental Innovation
    Harnessing Voice of the Customer for Incremental Innovation
    Katherine Burns, Director of Strategic Communications GTM, and Tabitha Dunn, Managing Director of Customer Insights at Citrix Recorded: Sep 24 2013 62 mins
    On Tuesday, September 24, 2013, the Growth Team Membership will present a case-based best practice on how Citrix built an end-to-end process that collects and embeds customer insights in the innovation process. The webcast will show how Citrix:
    • Establishes a comprehensive customer insights collection program
    • Uses Net Promoter Score™ research to identify and prioritize customer needs
    • Develops a set of interactive tools to provide customer data for product modeling
    • Links customer-insight based innovations directly to increased revenue and customer loyalty
  • 2013 Asia- Pacific Product Development Priorities: Embracing Customer Insights
    2013 Asia- Pacific Product Development Priorities: Embracing Customer Insights
    Jane Christensen, Research Director and Holly Lyke-Ho-Gland, Research Lead for the Growth Team Membership Recorded: Jul 18 2013 53 mins
    On Thursday, July 18, 2013, the Growth Team MembershipTM will present the 2013 APAC R&D/Innovation and Product Development Priorities Survey Results and hold a discussion on the key findings from this study.

    Attend this complimentary webcast to learn more about:
    o Your peers’ key challenges and root causes
    o Year-over-year staffing and budget trends
    o Practitioners’ perspectives on the role of voice of the customer (VOC) in product innovation
    o Best practice solutions from industry to solve these R&D/Innovation and product development challenges
  • Asia Pacific 2013 Marketing Priorities—Connecting on Value
    Asia Pacific 2013 Marketing Priorities—Connecting on Value
    Jane Christensen, Research Director and Holly Lyke-Ho-Gland, Research Lead at Frost & Sullivan Recorded: Jun 27 2013 47 mins
    On Thursday, June 27th, 2013, the Growth Team MembershipTM will present the 2013 APAC Marketing Priorities Survey Results and hold a discussion on the key findings from this study.

    Attend this complimentary webcast to learn more about:
    • Your peers’ key challenges and root causes
    • Year-over-year staffing and budget trends
    • Practitioners’ perspectives on mobile marketing and marketing integration applications
    • Best practice solutions to overcome these marketing challenges
  • Embedding Segment-Based Insights within Marketing
    Embedding Segment-Based Insights within Marketing
    Keith O’Brien, Global VP for Research for GTM, and Rajit Chakravarty, Global Customer Insight Manager at BP Recorded: Apr 2 2013 65 mins
    On Tuesday, April 2, 2013, the Growth Team MembershipTM will present a case-based best practice on how BP built an end-to-end process that used segment-based insights to drive marketing initiatives. The webcast will show how BP:
    • Used stakeholders’ segmentation priorities to help shape the study
    • Conducted a balance of qualitative and quantitative segmentation research
    • Developed and prioritized consumer segments
    • Embedded segment attributes with tailored study deliverables and global workshops
    • Used segment-specific insights to shape marketing decisions
  • Competitive Strategy: Principled Competitive Decision-Making
    Competitive Strategy: Principled Competitive Decision-Making
    Katherine Burns, Director of Strategic Communication for GTM Recorded: Mar 5 2013 24 mins
    A company whose revenue increases more slowly than GDP is five times more likely to succumb, usually through acquisition, than a company that expands more rapidly than GDP. Furthermore, many companies with strong revenue and growth and high shareholder returns compete in "favorable" growth environments. In short, to outperform competitors and succeed in the long term, companies must achieve top-line growth by competing in the right places, and at the right times.

    This Webcast explores this topic in greater detail and presents Frost & Sullivan’s approach to achieving growth through this critical activity.
  • Geographic Expansion: Principled and Repeatable Entry Strategy
    Geographic Expansion: Principled and Repeatable Entry Strategy
    Katherine Burns, Director of Strategic Communication for GTM Recorded: Mar 5 2013 21 mins
    Successful geographic expansion processes should be repeatable and built upon comprehensive due diligence of a country's attributes, market size, resident or potential competitors, and customer base. This knowledge dramatically raises the odds of a successful entry.

    This Webcast explores this topic in greater detail and presents Frost & Sullivan’s approach to achieving growth through this critical activity.
  • New Product Launch: Planning, Execution, and Monitoring
    New Product Launch: Planning, Execution, and Monitoring
    Katherine Burns, Director of Strategic Communications for GTM Recorded: Feb 28 2013 23 mins
    An overwhelming number of executives point to innovation as the cornerstone of their companies’ future success. They point to breakthrough innovations as the way to reignite industries, reengage customers, and lead to long-term increases in sales. For those innovations to meet these high expectations, they must be supported by a well-executed introduction to the market.

    This Webcast explores this topic in greater detail and presents Frost & Sullivan’s approach to achieving growth through this critical activity.

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