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GigaOM Pro

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  • Examining The Post-PC Enterprise
    Examining The Post-PC Enterprise Michael Wolf Recorded: Mar 16 2011 71 mins
    Last quarter, smartphones outsold PCs for the first time ever, leaving no doubt that we have truly entered the post-PC era. Nowhere is this more evident than in the workplace, where employees across levels and industries embrace mobility as a productivity and workplace communication lifeline.

    This growth of the mobile workforce will find additional fuel in the rapid acceptance of the tablet computing. As new devices such as the iPad, Android tablets and HP’s new WebOS based platforms become increasingly commonplace, they will both enable new applications and use-cases for enterprise mobile computing while at the same time increasing platform fragmentation to new levels.

    As new devices proliferate and today’s workforce becomes increasingly distributed, it becomes crucial for businesses of all sizes to understand how to adapt in this new era of mobility. This will be the aim of a free webinar on March 16th at 10 a.m. PST from GigaOM Pro and sponsor iPass.
  • The State of The Business Cloud
    The State of The Business Cloud Brett Sheppard, Moderator - GigaOM Pro Recorded: Mar 3 2011 70 mins
    This webinar will examine current perceptions among CIOs and enterprise IT deparments about the state of cloud offerings today and their readiness for business-wide deployment for key processes and functions. It will explore key barriers, misperceptions and myths around cloud computing for businesses large and small, and examine what the main drivers are for cloud adoption in 2011.

    Brett Sheppard - Moderator, Analyst, GigaOM Pro, AblyInc
    Andy Schroepfer - Vice President of Enterprise Strategy, Rackspace Hosting
    Derrick Harris - Cloud Curator, GigaOM Pro, Editor of GigaOM Structure Blog
    Michael Dortch - Analyst, GigaOM Pro and DortchonIT
  • Mobile Marketing 2011: An App is Not a Strategy
    Mobile Marketing 2011: An App is Not a Strategy GigaOM Pro and Motricity Recorded: Feb 9 2011 83 mins
    Join GigaOM Pro and Motricity to discuss the state of mobile marketing in 2011. This webinar will analyze the state of the mobile marketing and analyze best-case scenarios integrating mobile marketing campaigns as part of a broader marketing mix. The panel will simplify the complexity of the mobile marketing and advertising landscape by providing a compelling discussion of the different mobile marketing tactics such as mobile apps, mobile websites, location based advertising, SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications, etc

    Attendees of the webinar will come away with a better understanding of how mobile marketing will impact their business as well as actionable advice on how to leverage ad spend, increase reach into key demographics, improve conversion and build brand equity.

    Presenters for this Webinar:

    Michael Wolf - Vice President, Research, GigaOM;
    Jim Ryan – Chief Marketing and Strategy Officer, Motricity;
    Derek Kerton - Principal Analyst, Kerton Group;
    Bob Egan - Chief Analyst at Sepharim Group

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