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Medicine and Healthcare

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  • Healthcare Marketing in the Digital Age: New Research
    Healthcare Marketing in the Digital Age: New Research
    Stefan Tornquist, VP Research at Econsultancy Recorded: Dec 10 2015 36 mins
    In this fast-paced session, Econsultancy's VP of Research for the Americas, Stefan Tornquist, will share findings from a recent study conducted in partnership with Ogilvy CommonHealth. The research look at how healthcare companies are adapting to a more digital consumer and business environment. Topics include how marketing is organized, the state of digital capabilities in HC, use of data and how to foster innovation.
  • Health Tech and Health Care - a Shiny Future?
    Health Tech and Health Care - a Shiny Future?
    Gary Monk, Senior Vice President - Digital, Strategy and Innovation - Havas Health / H4B Chelsea Recorded: Dec 10 2015 42 mins
    Health innovations including wearables, sensors, big data analytics and 'behavior changing' applications and devices are ubiquitous. These technologies promise so much yet are they really benefiting the healthcare consumer? And what does the future look like? This presentation highlights some real world examples of this technology in use today and some insights into what the future may hold.
  • Digital healthcare: be connected or be irrelevant
    Digital healthcare: be connected or be irrelevant
    Tim Ringrose, CEO M3 EU; Paul Mannu, Behavioural Insights Specialist, Cello Health Insight & Paul Tunnah, CEO, Pharmaphorum Recorded: Dec 10 2015 60 mins
    So, we are finally at a point where with some certainty we can confirm we are in a digital world (this may have been true for some years in most industries – but is certainly truer in healthcare than ever before)… which means in terms of innovation within sales, within marketing, even within communicating effectively – digital is at the heart of making things work better.

    What does this mean for pharma, is our industry keeping pace, ahead of the curve or playing catch-up – what does this mean in terms of how pharma interacts with its customers, particularly doctors – who are ever more connected digitally with their customers – patients…. What do they need?

    This webinar brings together three leading industry experts – who will discuss, present practical insight and debate on the following topics:

    1. Innovate or fail - the reality of engagement in a digital world
    2. How is the doctor patient relationship changing in the evolving digital healthcare environment?
    3. Why physicians need pharma to be more innovative in its communications.
    4. The three tenets of digital: differentiation, intervention and communication
  • Google: Contributions to Healthcare
    Google: Contributions to Healthcare
    John Bennett MD, creator of www.internetmedicine.com Recorded: Dec 9 2015 34 mins
    Google is a major contributor to Healthcare in many areas. Perhaps the biggest is "Dr. Google" where the patients searches for medical information about symptoms or conditions. In addition, Google has been a major contributor in the area of Medical Devices, as well as to the creation of medical communities, such as Genomics. Join John Bennett in this exciting webinar to discover all Google innovations in healthcare and discuss the importance of tech giants in building better experiences in this area.

    Speaker bio: John Bennett MD, is an ex-ER Doctor, creator of the website www.InternetMedicine.com, and self-professed Geek, who rediscovered his passion for Medicine once computers became useful.
  • Healthcare Analytics in a Disconnected World
    Healthcare Analytics in a Disconnected World
    Sven Junkergård, CTO, Zephyr Health Recorded: Mar 18 2015 44 mins
    Some of the most critical data required to solve analytical problems in the healthcare and life sciences world lack the type of keys that we rely on so heavily in other domains. This session will focus on solutions to the fundamental data connectivity challenges in this area and how to enable impactful analytics on a few high value but disconnected healthcare data sources.
  • Compliance Does Not Equal Security – A Risk-Based Plan for ePHI Protection
    Compliance Does Not Equal Security – A Risk-Based Plan for ePHI Protection
    Andrew Hicks, Healthcare Practice Director at Coalfire; and Mark Bower, VP Product Mgt, Voltage Security Recorded: Aug 20 2014 63 mins
    With the emergence of big data healthcare analytics, electronic health information exchange, clinical data warehousing, and other technologies for optimizing patient care, the healthcare industry has never been more reliant on electronic data and the strict requirements associated with the data. The advances in business processes, technology and regulations require that data security initiatives evolve to address new and growing threats. Coincidentally, in a recent survey, 69% of organizations felt that provisions of the Affordable Care Act (ACA) have the effect of increasing or significantly increasing risks to patient privacy and security.

    Chasing compliance is an expensive proposition that doesn’t adequately address the current security threats and vulnerabilities. Organizations that simply want to comply with the regulations are already at risk. A more effective program is risk-based -- one where incremental changes to controls can be made in real-time to more effectively combat current threats to your security program. Join us for this webinar where you’ll learn:

    - Why compliance is an outcome of an effective data protection program.
    - Risk assessment, analysis and management – what’s the difference and why you need them.
    - What is considered ‘reasonable’?
    - What leading healthcare organizations are doing today to protect data, with a focus on securing Big Data for healthcare analytics?
    - How data protection can help without getting in the way of patient care.
    - How do you protect from your healthcare organization public loss of confidence?
  • Demonstrating the Value of Sustainable Health Info. Exchange
    Demonstrating the Value of Sustainable Health Info. Exchange
    Rodney Cain, CIO, HealthBridge Recorded: Apr 7 2010 35 mins
    HealthBridge is a nationally recognized Health Information Exchange based in Cincinnati Ohio that has been in operation since 1997 and is regularly cited as an example of a financial sustainable HIE effort. Rodney Cain, Chief Information Officer will discuss the history and development the HealthBridge with a focus on strategies and lessons learned over the years as the chief technology architect of the HIE effort with an eye to the future and the impacts of HITECH and Meaningful Use.

    HealthBridge has grown to a nationally recognized HIE that includes 24 hospitals and over 5000 physicians in Ohio, Indiana and Kentucky and also provides support via the Collaborative Communities Model to HIEs in Bloomington, Indiana and Springfield, Ohio. HealthBridge was recently selected by the Office of the National Coordinator as one of the initial 32 HIT Regional Extension Centers.

    Rodney is also involved in several HIT standards development processes and HealthBridge is one of the 15 organizations in the ONC Nationwide Health Information Network Collaborative (NHIN) effort.
  • Achieving Meaningful Use: Best Practices and Practical Approaches
    Achieving Meaningful Use: Best Practices and Practical Approaches
    Bill Beighe; CIO, Physicians Medical Group of Santa Cruz Recorded: Apr 7 2010 41 mins
    Learn how a community is successfully pursuing health information exchange, interoperability and meaningful use across small and medium practices, hospitals and facilities using a combination of tools, guidance and incentives. This "Roadmap to Meaningful Use" program helps providers realize the quality, efficiency and financial incentives promised in the ARRA Stimulus funding.
  • Insane Ideas in Healthcare IT
    Insane Ideas in Healthcare IT
    Christine D. Chang; Ovum, Analyst of Healthcare Technology Recorded: Apr 7 2010 40 mins
    All great ideas sound “insane” at first. This presentation will describe three insane ideas that Ovum believes will transform healthcare in the future including:
    • Telehealth is for everyone, not just the elderly.
    • Patient self-diagnosis is good and should be promoted.
    • Personal health records are not just a passing trend, they are the solution.
  • Fraud & Abuse in the EHR
    Fraud & Abuse in the EHR
    Jean Bishop, J Bishop Consulting Recorded: Oct 23 2009 36 mins
    Electronic health records may generate a new set of potential healthcare compliance risks and vulnerabilities. The new risk areas, including, the lack of authentication issues, over-documentation and/or cloning, may have significant ramifications beyond billing and coding. Electronic documentation tools offer exciting features designed to enhance communication for most health record users. The use of the system or specific features without appropriate education, training, infrastructure and monitoring may generate data integrity issues, manufactured documentation, increased risk exposure or even undesirable clinical outcomes. This presentation addresses certain areas of concern and discusses potential approaches for detection, evaluation and corrective action.

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