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State of AI Adoption by Social-First Marketing Organizations: Brands in Action
Session 2: State of AI Adoption by Social-First Marketing Organizations: Brands in Action Although AI has been used since industry inception, 2023 was the first year where Generative AI (GenAI) has opened a window to its adoption for broader use cases. As Gartner has recently reported, GenAI will continue to drive greater efficiency and efficacy…
