Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother?
Lyndon Hedderly (Director of Digital Strategy, Acquia) and Lucy Tesseras (Marketing Week)
We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to 'go digital' but what does this really mean? Rarely has a word meant so much and yet been so ill-defined. Over the course…