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Marketing Week Webinars

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  • No theory or waffle – just 10 great personalisation campaigns No theory or waffle – just 10 great personalisation campaigns Mindi Chahal (Marketing Week), Andrew Furlong (CRO Director at RedEye) Recorded: Sep 27 2016 44 mins
    Personalisation is the key to boosting sales, customer loyalty and conversion, yet only a handful of brands are doing it. How’s this for startling? 72% of companies say they know they need to implement personalisation but aren’t sure how to do it.

    Well that’s where we come in. Andrew Furlong, RedEye’s CRO Director, will not only explain the importance of personalisation, but give real, tangible actions you can take to start ramping up your personalisation efforts. We’ll be focussing on real-life campaign examples you can take away and implement quickly to rapidly see increased conversion, loyalty and ROI.
  • Amplify your Christmas marketing: How to capture the attention of early shoppers Amplify your Christmas marketing: How to capture the attention of early shoppers Sara Hajjar (AdRoll), Lucy Tesseras (Marketing Week) Recorded: Sep 7 2016 40 mins
    Savvy marketers are already planning their Christmas campaigns, tailoring their approach to win new business, maximise ROI and stay front-of-mind with customers and prospects.

    Join AdRoll and Marketing Week to find out what tactics and strategies can be used to prepare your business for digital-marketing domination this Christmas.

    Highlights include:

    oPlanning and delivering successful seasonal campaigns
    oSegmentation strategies and re-engagement tactics
    oMaximising historical data to drive sales this Christmas
    oUsing dynamic creative to drive higher conversion rates
    oExpanding reach across web, social and mobile

  • Applying the Mini-MBA in Marketing Applying the Mini-MBA in Marketing Mark Ritson & Russell Parsons Recorded: Jul 28 2016 59 mins
    In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
    The topics covered during the session will include:
    -Brand Equity
    -Market Orientation
    -Segmentation
    -Positioning
    -Marketing Communications
  • How to identify your most profitable customers How to identify your most profitable customers Thomas Hobbs (Marketing Week), Jessica Stephens (CMO at SmartFocus) Recorded: Jul 6 2016 59 mins
    Imagine a world where all of your new customers guaranteed return on your marketing spend...

    Join this SmartFocus webinar, in association with Marketing Week, for insight into how you can target new, profitable customers and increase your company’s bottom line.

    Personalise in real-time to truly engage your customers, eliminate the need for extra resourcing, and contextualise at the top of the funnel to drive impressive growth for your business.

    Plus, discover:

    - Tactics around cross-channel content
    - Insight into real-time personalisation and contextualisation
    - Efficient strategies for finding new and profitable customers
    - How artificial intelligence is impacting the customer
  • Applying the Mini-MBA in Marketing Applying the Mini-MBA in Marketing Mark Ritson Recorded: Jun 30 2016 64 mins
    In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
    The topics covered during the session will include:
    -Brand Equity
    -Market Orientation
    -Segmentation
    -Positioning
    -Marketing Communications
  • The Future of Social Analytics The Future of Social Analytics Leonie Roderick (Marketing Week), Luke Moore (Head of EMEA and APAC Sales for Crimson Hexagon) Recorded: Jun 9 2016 40 mins
    At Crimson Hexagon, we help the leading brands and agencies globally keep up with the fast changing world of social media. As we grow and develop our social intelligence, we aim to ensure they can tackle three big challenges the future of social will bring: image analytics, trend spotting and advanced emotion detection.

    In this Marketing Week webinar, in association with Crimson Hexagon, we will aim to take on these three challenges, providing examples of how organisations can future proof their businesses to deal with:

    Image recognition and analytics
    With more than 1.8 billion images posted to social media channels like Twitter, Facebook, Instagram, Tumblr and Whatsapp every day, how can brands better analyse campaign performance, identify influencers and understand consumer audiences?

    Trend spotting
    People have been sharing opinions and interests on social networks for more than 10 years. What can brands learn by analysing 750 billion social posts about how your target audiences are evolving and what they are talking about?

    Advanced emotion detection
    As organisations become more sophisticated in their application of social intelligence across different departments and business units, how can organisations move beyond positive and negative sentiment to distil true meaning from social conversation?
  • Customer experience masterplan – Getting in the mind of the consumer Customer experience masterplan – Getting in the mind of the consumer Jonathan Bacon (Marketing Week), Skip Fidura (Client Services Director - dotMailer) Recorded: Apr 20 2016 65 mins
    Marketing is evolving from a “push” mentality – “Let’s push out everything we have to our customers and see what sticks” – to a customer-centric “pull” approach using personalised, valuable and relevant content that aligns with your customer’s experiences with your company.

    This Marketing Week webinar in association with dotMailer will help you understand how a holistic approach to customer experience can improve consumer’s perceptions of your brand and help boost sales.
  • How survey research can power your communications and create compelling stories How survey research can power your communications and create compelling stories Sarah Vizard (Marketing Week), Debbie Snewing (Toluna), Daniel Stauber (Golin), Kirsty Higgins (1KH Ltd) Recorded: Mar 30 2016 58 mins
    Creating compelling press releases and content is more and more important to today’s communications professionals. Survey research has always been a powerful tool to validate client pitches, and creative, and now many communications professionals are using survey research to help inform communications strategies and content development. To create content that resonates, you need to know what consumers are interested in and present it in a way that is relevant to them.

    In this Marketing Week webinar, in association with Toluna, you will learn:

    • How to craft surveys that create compelling stories that journalists want to cover
    • Using survey research to ensure that you’re touching on current trends, and consumer hot topics
    • How to use survey research as an anchor for your communications calendar

    Presenters:
    Sarah Vizard, Marketing Week
    Debbie Snewing, Director - Media & Communications Sector, Toluna
    Daniel Stauber- Director, Research & Analytics, Golin
    Kirsty Higgins, Founder, 1KH Ltd.
  • Eight tips to build a killer content strategy Eight tips to build a killer content strategy Mindi Chahal (Marketing Week), Richard Whitehead (Workfront) Recorded: Mar 17 2016 57 mins
    We all know that content is king, but what is your strategy to building that killer content? A recent survey by the Content Marketing Institute shows that 63% of UK companies either don’t have a content strategy or it is undocumented.

    In this Marketing Week webinar, Richard Whitehead, Senior Director Solutions Marketing at Workfront, will share with you 8 tips and tricks that will help you build and document a killer content strategy. This will include strategies on team organisation, process and technology. Don’t go another year without a documented content strategy!
  • Metrics that matter: marketing metrics your CFO will actually care about Metrics that matter: marketing metrics your CFO will actually care about Lucy Tesseras (Marketing Week), Adam Berke (AdRoll) Recorded: Mar 14 2016 41 mins
    In the digital world, marketing should be viewed as a revenue generator, not a cost centre. However, to make that vision a reality, you need to know what to measure and how to measure it.

    In this Marketing Week webinar in association with AdRoll, Adam Berke, CMO and President of AdRoll,and Lucy Tesseras, Features Editor at Marketing Week, provide a toolkit for the modern data-driven marketing organisation. With it, you'll learn how to demystify ROI conversations and expertly navigate the intricacies of marketing budgets.

    After the webinar you will receive:
    • Digital advertising attribution calculator
    • Marketing ROI budget calculator
    • Marketing sales estimator
    • Presentation deck

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