Creating compelling press releases and content is more and more important to today’s communications professionals. Survey research has always been a powerful tool to validate client pitches, and creative, and now many communications professionals are using survey research to help inform communications strategies and content development. To create content that resonates, you need to know what consumers are interested in and present it in a way that is relevant to them.
In this Marketing Week webinar, in association with Toluna, you will learn:
• How to craft surveys that create compelling stories that journalists want to cover
• Using survey research to ensure that you’re touching on current trends, and consumer hot topics
• How to use survey research as an anchor for your communications calendar
Sarah Vizard, Marketing Week
Debbie Snewing, Director - Media & Communications Sector, Toluna
Daniel Stauber- Director, Research & Analytics, Golin
Kirsty Higgins, Founder, 1KH Ltd.