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Marketing Week Webinars

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  • Getting to the heart of what makes communities tick Getting to the heart of what makes communities tick Mark Hallums (Toluna), Cara Edwards (Toluna), Rachel Gee (Marketing Week) Recorded: Nov 30 2016 53 mins
    Join Marketing Week and Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches.
    We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and entertainment sectors.

    Topics we'll cover:
    - Branded Communities Through the Eyes of Community Members
    - Digital Tracking Adds Depth to Communities (Learn More about the What Behind the Why)
    - How Top Brands are Using Communities and Achieving Success
  • Amplifying The Social Experience At Every Touchpoint Amplifying The Social Experience At Every Touchpoint Mindi Chahal (Marketing Week), David Chalmers (Senior Director of Marketing at Cvent) Recorded: Nov 24 2016 57 mins
    In a recent survey, 75% of respondents had no social strategy in place or a fuzzy one at best.* Don’t be like most people; tune into this live Marketing Week webinar, in association with Cvent. An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.
    * Aberdeen Benchmark Report, Inc
  • The 2016 State of Marketing Attribution in the UK, France, and Germany The 2016 State of Marketing Attribution in the UK, France, and Germany Gavin Flood (Marketing Director, AdRoll EMEA) and Jim Clark (Research Director, Econsultancy) Recorded: Nov 22 2016 53 mins
    Attribution is often described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion.

    However, the proliferation of the marketing stack, advertising channels, and user devices has made that search ever more challenging, as have the various schools of thought around the best attribution strategies.

    Thus, AdRoll has partnered with Econsultancy to evaluate the state of marketing attribution in the UK, France and Germany. Join Gavin Flood, AdRoll EMEA marketing director, and Jim Clark, Econsultancy research director on November 22nd for a live webinar to make sense of attribution in 2016.

    In this webinar you will learn how to tackle numerous attribution challenges:

    - Learn why most organisations don’t carry out attribution across the majority of their campaigns and how to remedy this.
    - Benchmark your organisation against your peers and find out which methods and technologies they are using.
    - Discover the skills and training needed for successful attribution.
    - Ask any and all your questions live.
  • Funnel Vision: How to Improve your Digital Marketing Efforts Funnel Vision: How to Improve your Digital Marketing Efforts Sarah Vizard (MW), Alan Fitzgerald (Head Market Specialist, AdRoll) & Éadaoin Murphy (Senior Manager, HubSpot EMEA) Recorded: Oct 27 2016 57 mins
    Digital advertising has proven to be an effective tool for many marketers as display ads enable you to reach new audiences and retargeting can allow you to reconnect with existing prospects and customers. But how can digital marketing be most effectively leveraged within an inbound marketing strategy?

    In this Marketing Week webinar, in association with HubSpot and AdRoll, learn how to:

    Define the inbound marketing and sales funnel

    Create effective ads to support your retargeting efforts

    Identify where in the inbound methodology various forms of ads are most effective
  • The Data Dilemma The Data Dilemma Charlotte Rogers (Marketing Week) and Steve McNicholas (Managing Director of Marketing Solutions at Callcredit) Recorded: Oct 12 2016 43 mins
    Data and analytics are the lifeblood of effective marketing and consumer engagement. However, we found many of the marketers we recently surveyed are facing a data dilemma. On the one hand, they know data analytics is integral to achieving their marketing objectives. On the other hand, many are struggling with the resource-intensive nature that navigating data demands. This data dilemma is two sides of the same coin, where marketers can feel overpowered, rather than empowered, by data.
    In this Marketing Week webinar, in association with Callcredit, we will explore some of the reasons behind The Data Dilemma and ways in which marketers can gain control over their data, to translate it into insight that drives growth.
  • Staying Ahead of Digital Disruption Staying Ahead of Digital Disruption Leonie Roderick (Marketing Week), David Aponovich (Senior Director, Digital Experience - Acquia) Recorded: Sep 29 2016 55 mins
    Digital business isn’t just a fad. Digital business is now
    just business. And it has created a whole new level of expectations among your customers, prospects and new competition in your industry. Your organisation’s success will be determined based on your ability to deliver more personalised digital experiences that meet customer expectations in the moment, as well as your ability to move quickly to combat digital savvy competitors trying to push you aside.

    In this Marketing Week webinar, in association with Acquia, we will help you stay ahead and not fall behind in a world of digital disruption that’s changing faster than many can keep up with. We’ll talk about:

    - How to stay ahead of digital disruption, and customers’ changing demands, by blending the right combination of digital experience technology and organisational strategy
    - How personalisation, new modes of interaction like voice-based interaction (Amazon Echo), digital screens and signage, and other digital channels are expanding the definition of digital experience success
    - Describe common internal organisational barriers that cause you to fall behind and prevent you from moving quickly to stay ahead of the market and your stakeholders
    - Address how a flexible digital experience platform can help Business and IT to work together and provide a strong foundation for whatever comes next in a fast-changing, digital-first world
  • No theory or waffle – just 10 great personalisation campaigns No theory or waffle – just 10 great personalisation campaigns Mindi Chahal (Marketing Week), Andrew Furlong (CRO Director at RedEye) Recorded: Sep 27 2016 44 mins
    Personalisation is the key to boosting sales, customer loyalty and conversion, yet only a handful of brands are doing it. How’s this for startling? 72% of companies say they know they need to implement personalisation but aren’t sure how to do it.

    Well that’s where we come in. Andrew Furlong, RedEye’s CRO Director, will not only explain the importance of personalisation, but give real, tangible actions you can take to start ramping up your personalisation efforts. We’ll be focussing on real-life campaign examples you can take away and implement quickly to rapidly see increased conversion, loyalty and ROI.
  • Amplify your Christmas marketing: How to capture the attention of early shoppers Amplify your Christmas marketing: How to capture the attention of early shoppers Sara Hajjar (AdRoll), Lucy Tesseras (Marketing Week) Recorded: Sep 7 2016 40 mins
    Savvy marketers are already planning their Christmas campaigns, tailoring their approach to win new business, maximise ROI and stay front-of-mind with customers and prospects.

    Join AdRoll and Marketing Week to find out what tactics and strategies can be used to prepare your business for digital-marketing domination this Christmas.

    Highlights include:

    oPlanning and delivering successful seasonal campaigns
    oSegmentation strategies and re-engagement tactics
    oMaximising historical data to drive sales this Christmas
    oUsing dynamic creative to drive higher conversion rates
    oExpanding reach across web, social and mobile

  • Applying the Mini-MBA in Marketing Applying the Mini-MBA in Marketing Mark Ritson & Russell Parsons Recorded: Jul 28 2016 59 mins
    In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
    The topics covered during the session will include:
    -Brand Equity
    -Market Orientation
    -Segmentation
    -Positioning
    -Marketing Communications
  • How to identify your most profitable customers How to identify your most profitable customers Thomas Hobbs (Marketing Week), Jessica Stephens (CMO at SmartFocus) Recorded: Jul 6 2016 59 mins
    Imagine a world where all of your new customers guaranteed return on your marketing spend...

    Join this SmartFocus webinar, in association with Marketing Week, for insight into how you can target new, profitable customers and increase your company’s bottom line.

    Personalise in real-time to truly engage your customers, eliminate the need for extra resourcing, and contextualise at the top of the funnel to drive impressive growth for your business.

    Plus, discover:

    - Tactics around cross-channel content
    - Insight into real-time personalisation and contextualisation
    - Efficient strategies for finding new and profitable customers
    - How artificial intelligence is impacting the customer