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DemandGen

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  • 6 ABM Programs to Consider
    6 ABM Programs to Consider
    David Lewis, CEO DemandGen, Nova Kopitar, Senior Solution Architect at DemandGen, Will Waugh, Consultant at DemandGen Recorded: Nov 1 2017 58 mins
    In Part 3 of our webinar series, we’ll explore technology solutions and programs available to support your efforts through the ABM account lifecycle. You’ll learn:

    •How the ABM lifecycle is different from traditional lead management
    •How to develop an account-based marketing strategy
    •How to get started with specific ABM programs, including dynamic content, nurtures and ad/website targeting
  • How to Implement your ABM Strategy and Systems
    How to Implement your ABM Strategy and Systems
    David Lewis, CEO DemandGen, Nova Kopitar, Senior Solution Architect at DemandGen, Will Waugh, Consultant at DemandGen Recorded: Oct 25 2017 52 mins
    In Part 2 of our webinar series, we’ll take a deep dive into considerations for a successful ABM implementation. You’ll learn:

    • How to determine if you’re ready for ABM
    • What you need to begin a successful implementation
    • How to select the right AMB solution for your specific business needs
    • How to create and execute an implementation project plan
  • Is ABM Right for You?
    Is ABM Right for You?
    David Lewis, CEO DemandGen, Nova Kopitar, Senior Solution Architect at DemandGen, Will Waugh, Consultant at DemandGen Recorded: Oct 18 2017 58 mins
    Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to target accounts?Join Part 1 of our ABM webinar series to find out if ABM is right for you.
  • How To Integrate Predictive Marketing Into Your ABM Strategy
    How To Integrate Predictive Marketing Into Your ABM Strategy
    David Lewis, CEO DemandGen | Tony Yang, VP of Demand Generation Mintigo Recorded: Aug 31 2016 63 mins
    Predictive marketing is a hot new technology that’s been gaining ground providing marketers a better way to score leads. With the rise of ABM, B2B marketers are beginning to see the value of applying predictive technologies to drive their ABM strategy. Unlike traditional lead generation, predictive can identify the best target accounts that will most likely buy, discover non-intuitive insights for personalized messaging, and more. In this session, we will share examples of how predictive marketing can power your ABM strategy.
  • How to choose the right Martech stack and Data for your organization
    How to choose the right Martech stack and Data for your organization
    David Lewis,CEO DemandGen, Ed King, CEO Openprise Recorded: Aug 3 2016 61 mins
    There are 3,874 vendors listed in the 2016 Marketing Technology Landscape, and the phrase “MarTech stack” yields over 50,000 Google results. What’s a rational way to decide what you actually need?

    Join experts from DemandGen and Openprise as they provide a strategic framework for deciding what systems and what data you need to be successful.
  • How to Unlock the Power in Your Marketo Programs
    How to Unlock the Power in Your Marketo Programs
    David Lewis, CEO DemandGen, Nova Kopitar, Senior Solution Architect at DemandGen Recorded: Dec 15 2015 59 mins
    Join DemandGen as we walk through the keys to Unlocking the Power in Your Marketo Programs. During this webinar, DemandGen Senior Architects we will dive into Marketo and provide you approaches and best practices for strategic program design and utilization including…

    •How to effectively use channels, tags, and campaign tracking to deliver accurate program conversion and opportunity impact reporting
    •How to integrate marketing programs with global operational programs for streamlined system setup and improved system performance
    •How to leverage tokens and templates to support dynamic content and design templates
    •A phase-by-phase approach to applying best practices to your current Marketo program setup
  • Demystifying Predictive Intelligence: Using Technology To Find In Market Buyers
    Demystifying Predictive Intelligence: Using Technology To Find In Market Buyers
    David Lewis, CEO DemandGen Recorded: Oct 22 2015 60 mins
    Is it true that technology can now empower your sales and marketing teams with the ability to predict the buying patterns of prospective clients?

    As our world evolves into a technology-driven society, your consumer’s digital fingerprints are everywhere. Predictive marketing systems claim they can predict your next customer by mining these purchasing cues from digital behavior. Can this technology really tell us who will buy, what they’ll buy and when?

    Join host David Lewis, CEO of DemandGen as he interviews Scott Broomfield, CMO at Xactly and Zak Garner, Director of Customer Success at 6sense to understand how firms like Xactly use 6sense's predictive intelligence solution to gain insights of future buying patterns.
  • How to Build a Marketing Metrics and Analytics Dashboard
    How to Build a Marketing Metrics and Analytics Dashboard
    Gaea Connary, Director of Consulting Services, DemandGen, David Lewis, CEO, DemandGen Recorded: Oct 6 2015 60 mins
    Every B2B marketing team faces the challenge of establishing a marketing dashboard to enable them to measure marketing’s impact on the business and communicate it to VP and C-level executives. For many, this initiative feels like a journey to find the Holy Grail.

    In this webinar, you’ll learn about each of the 5 stages for defining and building your marketing dashboard and how to approach some of the more challenging aspects such as data capture, campaign attribution, demand funnel models, measuring return on investment and sorting through the various reporting tools and systems.
  • “State of the Union Address” on the Oracle Marketing Cloud Solution
    “State of the Union Address” on the Oracle Marketing Cloud Solution
    David Lewis, CEO, DemandGen, Kevin Akeroyd Recorded: Mar 25 2015 61 mins
    Join DemandGen for an exclusive “State of the Union” address on the Oracle Marketing Cloud from special guest Kevin Akeroyd, general manager and senior vice president for Oracle Marketing Cloud. Coinciding with Oracle’s first ever Modern Marketing Experience (taking place the following week in Las Vegas), David will ask Kevin to share his insights on what attendees can expect at the show -- including the future of Eloqua and Responsys, Oracle’s flagship B2B and B2C marketing automation systems.
  • The Anatomy of a High-Impact Marketing Operations Team
    The Anatomy of a High-Impact Marketing Operations Team
    David Lewis, CEO, Demandgen, Baxter Denney, Director of Marketing Operations, New Relic Recorded: Feb 5 2015 63 mins
    Join Baxter Denney, Director of Marketing Operations at New Relic, as he gives you a view into the anatomy of a high-impact Marketing Operations team. Baxter will share with you how a world-class Marketing Operations team can drive high growth within your organization.

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