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Verizon Live

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  • The Rise of M-Commerce: Why the Smartphone is the New Storefront
    The Rise of M-Commerce: Why the Smartphone is the New Storefront
    Rieva Lesonsky Recorded: Mar 20 2019 61 mins
    Retail business has undergone a series of transformations but the biggest change is the one that’s happening right now: more and more retail sales come from the web. The fastest-growing part of e-commerce sales is mobile commerce.

    M-commerce sales are expected to more than double from $206.5 billion in 2018 to $420.2 billion in 2021. The National Retail Federation says, “Smartphones are driving retail sales more than ever, and retailers have found that even modest investments in mobile initiatives can result in huge returns.”

    Have you made those “modest investments?” Do you know exactly which investment will pay off? Do you know how to set up your website for optimum mobile viewing? What are the best ways to attract mobile shoppers? What do consumers expect from your mobile storefront? How are their shopping behaviors evolving and how can you keep up?

    You’ll learn all that and more in this webinar with small business expert Rieva Lesonsky.
  • More Ways to Market Your Small Business on a Shoestring Budget
    More Ways to Market Your Small Business on a Shoestring Budget
    Barry Moltz Recorded: Feb 13 2019 56 mins
    Our most popular webinar topic of 2018 returns, with even more ideas for marketing your small business on a shoestring budget!

    Marketing is essential for keeping your prospect pipeline full.
    Unfortunately a lack of time, money or skill often forces small business owners to put marketing on the back burner. In this webinar Barry will do a deep dive into developing and executing a shrewd marketing strategy on a limited budget, and getting the results you want.
    You will learn how to:
    •Create a brand promise prospects will always remember
    •Systematically market your business in ways that attract your specific prospects
    •Decide which content marketing works
    •Choose the best social media platform to reach your customers
    •Test online marketing to attract audiences instead of just buying keywords
    •Understand Google analytics and other tools to know your marketing results
    •Get free PR every month for your business (or yourself)
  • 5 Ways to Humanize Your Business & Win Customers in a Digital World
    5 Ways to Humanize Your Business & Win Customers in a Digital World
    Ramon Ray Recorded: Jan 16 2019 62 mins
    As your business looks to compete in a world of Tweets, likes, bytes and bits, it gets tougher to make true human connections. In this webinar, Ramon Ray will show you how to leverage the power of digital communications while making vital connections with customers and employees. You'll learn specific tips on how to showcase your business as a human-connected brand. Ramon is a leading expert in building and maximizing personal relationships in a digital world.
  • Social Media Efficiency: Get Better Results Faster
    Social Media Efficiency: Get Better Results Faster
    Krista Neher, Boot Camp Digital Recorded: Dec 12 2018 87 mins
    Most businesses use social media, but it can be overwhelming if you’re running a small business. Social media can become a huge time-suck yet still not give you the results that you want. In this session you’ll learn how to be smart about social media so you can maximize the results while minimizing your efforts. Learn the best ways to automate social media and smart ways to use tools available to get the best results for your time investment. Krista will teach participants how to:

    Avoid the social media time-suck
    Prioritize your efforts
    Create a strategy for how to spend your time to maximize results
    Use automation to drive your social media
    Build a workflow to manage social media effectively
    Identify top tools to use to get more out of social media
    Optimize visuals to create an impact
  • Top 10 Small Business Growth Tactics for 2019
    Top 10 Small Business Growth Tactics for 2019
    Willie Pena Recorded: Nov 14 2018 77 mins
    Even if you can’t outspend your biggest competitors in 2019, you can certainly outsmart them. Digital marketing expert Willie Pena will show you how to trounce your competitors and he will provide other powerful tactics to supercharge your business growth. You don’t need a huge budget, just the willingness to scrutinize your marketing habits and try out new approaches. Key takeaways include:

    * How to leverage your biggest competitors to find new customers of your own
    * An email tactic to increase your open rate by five- to tenfold
    * A simple homepage design element to boost credibility and prestige
    * How to get free publicity and brand yourself as a trusted expert 
    * Tips to make your marketing more viral and rise to the top of Google search results
    * Social media influencer tricks for increased engagement and sales
  • Simple, Secure Networking with SD WAN
    Simple, Secure Networking with SD WAN
    Verizon and Versa Networks Recorded: Nov 1 2018 56 mins
    How do you secure your branch sites? Securely connecting multiple locations can be a huge challenge for businesses. If you have multiple clouds but limited skillsets, bandwidth and budget, it becomes even more complex.

    Join our webinar with Verizon VP of Network and Security Product Management, Vickie Lonker, with Versa Networks Director of Marketing, Rob McBride, and Verizon Sr. Product Manager, Anuj Dutia, for a discussion on the future of your branch locations. This panel of experts will explain how Software Defined Secure Branch service provides a single package solution for businesses to securely and rapidly turn up sites in a more simplified way.

    You will learn how new software defined technology can address such business drivers as:

    • Limited in-house skills & headcount
    • Expanding portfolio of applications
    • Intensifying bandwidth/QoS requirements
    • Multiple clouds, locations & third parties
    • Limited capex & opex budgets

    Register today to see how to enable security, continuity, and innovation for every branch location. Walk away with three key best practices for transitioning to SD WAN. As an added bonus, you will receive Verizon’s new October 2018 report on SD WAN when you attend the session.
  • How to Get High-Paying Customers and Clients
    How to Get High-Paying Customers and Clients
    Steve Strauss Recorded: Oct 17 2018 63 mins
    Why work for low-paying clients when, for the same amount of work, you can have high-paying clients? Benefits include working less for more money, better branding, and the ability to charge more. In this lively and informative webinar, USA TODAY’s small business columnist Steve Strauss will show you half a dozen ways to find bigger, better and higher-paying clients and customers.  Additionally, you will learn how to:
    - Pitch to these high-paying clients
    - Convince them to say yes
    - Leverage them into even more high-paying clients
  • How to Market Your Small Business on a Shoestring Budget
    How to Market Your Small Business on a Shoestring Budget
    Barry Moltz Recorded: Sep 12 2018 61 mins
    Many small business owners know they need to increase their marketing efforts, but they don’t know where to start. Barry will show you how to put together a marketing strategy on a limited budget and get the results you need to grow your small business. Valuable takeaways include:
    * Why you need to market your company daily
    * The most effective way to market your business in less than one hour per week
    * How to put together a minimum marketing budget for your small business to get results
    * How to get free marketing for your business
  • How Mobile Ate the Web—and 7 Ways Small Businesses Can Capitalize
    How Mobile Ate the Web—and 7 Ways Small Businesses Can Capitalize
    Anita Campbell Recorded: Aug 15 2018 62 mins
    Browsing via mobile devices has overtaken and now exceeds desktop computer browsing. Sadly, most marketers and business owners still look at their company web presence using desktop devices—but that's not what most of their visitors are seeing! Visitors are seeing it through mobile devices. In this session we'll explore how users find and get to businesses using mobile devices. We'll look at the latest trends, and whether your business needs them or should ignore them, including:

    *AMP (accelerated mobile pages)
    *Progressive Web apps vs true mobile apps
    *Mobile templates vs responsive websites
    *The search engine "knowledge panel" for your business
    *The mobile-first Google index
    *Leveraging third party reviews and their impact on mobile visitors
    *And much more!
  • How to Conquer the New World of Voice Search & Other Marketing Musts
    How to Conquer the New World of Voice Search & Other Marketing Musts
    Rieva Lesonsky Recorded: Jul 18 2018 61 mins
    Just when you think you’ve mastered SEO, along comes a new way to search for businesses like yours—and consumers are embracing it. Voice search is still in the early stages, but its growth means some big changes for your business website, social media and other online marketing content. And this is just one of many shifts taking place in the way small businesses market their goods and services. What are the best ways for you to find—and reach the right prospects—and how do they find you? What are the latest marketing challenges—and solutions? How do you keep up? You’ll learn all that and more in this webinar with small business expert Rieva Lesonsky. 

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