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Verizon Live

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  • How to Market Your Small Business on a Shoestring Budget
    How to Market Your Small Business on a Shoestring Budget Barry Moltz Recorded: Sep 12 2018 61 mins
    Many small business owners know they need to increase their marketing efforts, but they don’t know where to start. Barry will show you how to put together a marketing strategy on a limited budget and get the results you need to grow your small business. Valuable takeaways include:
    * Why you need to market your company daily
    * The most effective way to market your business in less than one hour per week
    * How to put together a minimum marketing budget for your small business to get results
    * How to get free marketing for your business
  • How Mobile Ate the Web—and 7 Ways Small Businesses Can Capitalize
    How Mobile Ate the Web—and 7 Ways Small Businesses Can Capitalize Anita Campbell Recorded: Aug 15 2018 62 mins
    Browsing via mobile devices has overtaken and now exceeds desktop computer browsing. Sadly, most marketers and business owners still look at their company web presence using desktop devices—but that's not what most of their visitors are seeing! Visitors are seeing it through mobile devices. In this session we'll explore how users find and get to businesses using mobile devices. We'll look at the latest trends, and whether your business needs them or should ignore them, including:

    *AMP (accelerated mobile pages)
    *Progressive Web apps vs true mobile apps
    *Mobile templates vs responsive websites
    *The search engine "knowledge panel" for your business
    *The mobile-first Google index
    *Leveraging third party reviews and their impact on mobile visitors
    *And much more!
  • How to Conquer the New World of Voice Search & Other Marketing Musts
    How to Conquer the New World of Voice Search & Other Marketing Musts Rieva Lesonsky Recorded: Jul 18 2018 61 mins
    Just when you think you’ve mastered SEO, along comes a new way to search for businesses like yours—and consumers are embracing it. Voice search is still in the early stages, but its growth means some big changes for your business website, social media and other online marketing content. And this is just one of many shifts taking place in the way small businesses market their goods and services. What are the best ways for you to find—and reach the right prospects—and how do they find you? What are the latest marketing challenges—and solutions? How do you keep up? You’ll learn all that and more in this webinar with small business expert Rieva Lesonsky. 
  • Increase Your Sales with the Latest Tools & Tricks on Social Media
    Increase Your Sales with the Latest Tools & Tricks on Social Media Justin Blaney Recorded: Jun 20 2018 88 mins
    Are you frustrated with a lack of measurable return from your social media investments? Do you want to turbocharge your results and growth using the latest tools? If you answered yes to either of these questions, this webinar is a must-see. You will learn how to transform your social media investments into high octane marketing that grows your business, instead of sucking time, money and energy with little to nothing in return. You will gain real, actionable insights that you can apply immediately to your business regardless of industry, budget or current following. Don’t miss this chance to participate live and have your own questions answered by Justin Blaney.
  • Simple, Secure Networking with SD WAN
    Simple, Secure Networking with SD WAN Verizon and Versa Networks Recorded: Jun 6 2018 56 mins
    Others may take your network for granted–but you can’t afford to. Somehow, you have to connect your business to a growing number of cloud and SaaS providers while providing strong security and fulfilling high service-level expectations for a growing number of diverse applications.
     
    How can you do all this without increasing your headcount? We invite you to join this interactive, online discussion with experts in software-defined networking to learn:
     
    - The often unexpected impact of increasing cloud connectivity on company networks
    - Why SD WANs enable more efficient use of bandwidth–while maintaining security and reliable quality-of-service
    - Three key best practices for transitioning to SD WAN

    Join Verizon VP of Network and Security Product Management, Vickie Lonker, with Versa Networks Director of Marketing, Rob McBride, and Verizon Sr. Product Manager, Anuj Dutia, for a discussion on the future of your multi-site network.
  • Sales is Dead: Why Social Content is the Best Sales Tool
    Sales is Dead: Why Social Content is the Best Sales Tool Ramon Ray Recorded: May 23 2018 60 mins
    Traditional sales is good - but it's dead. What works today? Educating customers. In the digital economy much of that education is delivered through social content. In this webinar Technology Evangelist Ramon Ray shares his proven principles for using engaging content to grow sales. Attendees will leave with practical tips for using social content to take their businesses to the next level. Social content marketing takes time, focus and a plan of action to work well - Ramon will help you get there in his simple, energizing and humorous webinar.
  • Getting Customers to Find, and Choose, You
    Getting Customers to Find, and Choose, You Steve Strauss Recorded: Apr 25 2018 61 mins
    How do you get strangers to find your business, be impressed by it, and then choose to do business with you? In this webinar you will learn five ways that allow potential customers to find, and then choose, you. USA Today small business columnist Steve Strauss will discuss:

    1. Creating the right brand
    2. Marketing that brand
    3. SEO and websites
    4. Social amplification
    5. Exemplary customer service
  • Cyber Security for Small Business: Keep Your Network Safe and Your Sanity Intact
    Cyber Security for Small Business: Keep Your Network Safe and Your Sanity Intact Philip Banks Recorded: Mar 21 2018 61 mins
    Network Security is daunting. Every day you hear about a company getting hacked, a new virus spreading like wildfire, or Ransomware that is forcing users to pay. How do you make sure that your company is taking the appropriate measures to ward off these threats? Attend this webinar with Philip Banks to learn:

    How to make sure the “bad guys” stay out and your employees can do their jobs
    What you should look for when selecting network equipment and security software
    Why you should put restrictions on your employees' user accounts.
    The latest changes and best practices for installing Windows updates
  • 5 Sales Hacks to Supercharge Your Success in 2018
    5 Sales Hacks to Supercharge Your Success in 2018 Barry Moltz Recorded: Feb 14 2018 60 mins
    Most small business owners don't like to sell. But even if you have a great product, you can’t grow your business without selling your product or service. Barry shares his simple and quick shortcuts to keep your sales pipeline full and turn your prospects into customers, including:

    How to get prospects to reply when they don't
    How to get a referral from your customers
    How to get online reviews from your customers
    How to deal with negative online reviews
    How to deal with an angry customer
  • 5 Trends that Will Drive Your Profitability & Growth in 2018
    5 Trends that Will Drive Your Profitability & Growth in 2018 Anita Campbell Recorded: Jan 24 2018 61 mins
    New opportunities are opening up as technologies such as artificial intelligence and the Internet of Things go mainstream. But at the same time businesses are under intense pressure to meet changing customer expectations. In this session, learn five key trends that will drive profitability and growth in 2018, if you can quickly leverage them and adapt to them. Anita will explain what these trends mean for your business, with concrete, actionable tips for how to take advantage of these trends in ways that add to your top line and bottom line. Get ahead of the curve and lead in your marketplace, by understanding how to use these trends for growth and profit.

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