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Digital Testing and Segmenting

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  • Remarketing for Shopping Cart Abandoners
    Remarketing for Shopping Cart Abandoners
    Rick Weithas Recorded: Jul 31 2013 57 mins
    When customers abandon a shopping cart, their customer journey isn’t over — and your relationship with them has just begun. Your next move is critical.
  • Personalization in Context
    Personalization in Context
    Michael Wilson, Sr. Dir. of Product - Optimize Recorded: Jul 24 2013 44 mins
    In-the-moment data is crucial for driving highly targeted digital experiences that drive conversions, reduce abandonment and build loyalty. Find out how to optimize end-to-end customer experiences across entire campaigns for greater ROI.
  • What's New in Webtrends Optimize
    What's New in Webtrends Optimize
    Michael Wilson, Sr. Dir. of Product - Optimize Recorded: Jun 20 2013 30 mins
    Webtrends has just released a new version of Optimize with a full range of new features. Join us for this 45-minute webinar to see the updates first-hand.
  • What's New in Webtrends Optimize
    What's New in Webtrends Optimize
    Michael Wilson, Sr. Dir. of Product - Optimize Recorded: Jun 19 2013 30 mins
    Webtrends has just released a new version of Optimize with a full range of new features. Join us for this 45-minute webinar to see the updates first-hand.
  • What's New in Webtrends Optimize
    What's New in Webtrends Optimize
    Michael Wilson, Sr. Dir. of Product - Optimize Recorded: Jun 19 2013 32 mins
    Webtrends has just released a new version of Optimize with a full range of new features. Join us for this 45-minute webinar to see the updates first-hand.
  • Driving Conversions + Relevance in a Connected World
    Driving Conversions + Relevance in a Connected World
    Brad Weitz, VP of Optimization Strategy for Webtrends Recorded: Apr 24 2013 50 mins
    In today’s world, your consumers are connected to everything, everywhere, all the time. Because of this, you can gain insights about who they are and what they want at every touch point, across their entire journey with your brand. This can encompass interactions that are worlds apart, including search, social, offline interactions, behaviors on your site, and everything in between.

    So how do you draw together these hugely informative yet disparate data points to drive relevance for your customers, every time they connect with you? The answers are surprisingly not so different from organization to organization.
  • Increasing Conversion on Your Landing Pages
    Increasing Conversion on Your Landing Pages
    Marketing Sherpa + Webtrends Optimization Experts Recorded: Nov 29 2012 61 mins
    The average conversion rate for a marketing campaign is 3%. And even though this may be “industry standard,” it doesn’t mean it’s good. A 3% conversion rate means you are effectively losing 97% of the audience you have invested in acquiring.

    Join us as Marketing Sherpa presents key findings from their Landing Page Optimization Benchmark Report. We’ll also provide real-world examples of how organizations have increased revenue by testing to lift conversion rates, and how going beyond a 3% conversion rate is possible for everyone.
  • Stop Abandonment + Recover Revenue: Retailer Tips for Online Testing
    Stop Abandonment + Recover Revenue: Retailer Tips for Online Testing
    Jason Miller, VP Technology, Motorcycle Superstore + Bob Garcia, Optimization Director, Webtrends Recorded: Nov 14 2012 34 mins
    Savvy e-commerce marketers know that if you're not testing your web site, you're leaving money on the table. Likewise, if you’ve started testing – but got stalled in a world of one-off tests – you're not realizing the revenue you could be.

    Retailers who want a bigger piece of the online revenue pie must establish a comprehensive testing strategy or be left behind. This strategic approach enables retailers to capitalize on the growing ecommerce market – predicted by Forrester to be $327 billion by 2016 – and positions them to compete with the biggest names in online retail.

    Join Jason Miller, CTO of Motorcycle Superstore, and a Webtrends optimization expert as they discuss real-life experiences with ramping up testing and how to create success. He also reveals how Webtrends helped Motorcycle Superstore uncover $2.5 million in incremental revenue through a strategic testing program.
  • Powering your digital marketing through integrated campaign reporting
    Powering your digital marketing through integrated campaign reporting
    Brandon Ralls, Director of Global Client Services at Webrends Recorded: Aug 28 2012 62 mins
    With marketers investing more money than ever in digital initiatives that span multiple channels (search, display, video, social, etc.), the digital marketing ecosystem has become increasingly more complex. This additional investment means being able to understand the performance of your campaigns across various channels is that much more important. To truly understand how well a campaign is doing requires thoughtful planning, solid processes, integration of multiple data sources, and automation of reporting into meaningful visualization.
    In this free webinar we’ll talk about:
    1.How to build effective measurement of your digital initiatives
    2.How ensure an integrated view of your campaign performance across digital channels
    3.How brands are benefiting from custom digital reporting solutions
  • Three-Step Framework for Overcoming Challenges of Site Optimization
    Three-Step Framework for Overcoming Challenges of Site Optimization
    Joe Stanhope - Forrester Research, Bob Garcia - Webtrends Recorded: Jun 19 2012 73 mins
    Interest in site optimization is at an all-time high, and it’s not hard to see why: in an increasingly complex ecosystem of digital touch points, online testing is a highly effective tool for ensuring that customer experiences and marketing efforts will resonate with visitors.
    Interest in site optimization is at an all-time high, and it’s not hard to see why. In an increasingly complex ecosystem of digital touch points, online testing proves to be a highly effective tool for creating customer experiences that resonate with visitors. The problem for many companies is how to start an optimization program.
    Site optimization doesn't have to be overwhelming.
    An online testing program isn't just about buying the latest technology. The path to success also includes a long-term, continuous strategy that incorporates culture, processes and organization. This webinar shows you how it's done.

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