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Anvil Media, Inc.

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  • How to Build an Audio Brand via Podcasting – Your Game Plan
    How to Build an Audio Brand via Podcasting – Your Game Plan
    Terran Benedict, Social Media Specialist, Anvil Media Recorded: Mar 14 2018 47 mins
    Since 2012, podcasts have been growing, both in popularity and as a strong engine for advertising dollars. There are a huge number of podcast listeners that did not like podcasts in 2012 that are now avid listeners. With podcasting becoming a hobby turned career for a lot of people in the past several years, advertisers have started seeing their ROI increase, resulting in advertisers putting even more money into the pot. Whether you’re a brand looking to start a podcast or sponsor one, you need to get involved in the craze that is podcasting.

    Anvil Media’s Social Media Specialist, Terran Benedict, shares best practices for creating your brand’s podcast, or sponsoring another branded podcast, to uncover new hyper-active consumer audiences.

    With 5 years of professional social media marketing experience, Terran has developed and managed social media strategies across a multitude of industries in both B2C and B2B.
  • Kent Lewis on Marketing Performance Measurement in 2016 - KPI Trends
    Kent Lewis on Marketing Performance Measurement in 2016 - KPI Trends
    Kent Lewis, Anvil Media Recorded: Dec 12 2015 5 mins
    What are the KPIs that matter in 2016? How do brands and agencies show their results, and what ultimately counts?

    As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy including operations, business development, sales and marketing.

    With a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop, and also toured nationwide with Online Marketing Institute as a lead instructor.

    Lewis also regularly contributes to industry publications including Business2Community and iMedia Connection. As a long-time entrepreneur, he’s an investor and advisor to a host of emerging Portland-based companies, including DreamPath, Gas Anywhere, Journey Fitness, RISEcx, Syndical and Tixie and Workplace Resource of Oregon. Lewis is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search engine marketers.

    Active in his community, he’s currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and others. Lewis’s industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts and American Marketing Association Oregon Chapter Marketer of the Year in 2012 and Top 20 Digital Marketing Strategists 2015.
  • How to Re-Design Your Website for Search in 3 Steps
    How to Re-Design Your Website for Search in 3 Steps
    Kathryn Kilner, Marketing Manager, BrightTALK; Heather Schwartz, Account Director, Anvil Media Recorded: Oct 16 2012 40 mins
    What changes have you made your website lately? Sometimes incremental changes do the trick to keep your website up to date and other times a full redesign is needed. Learn how a cross-functional team from BrightTALK worked with search engine marketing agency Anvil Media to identify opportunities for improvements and ultimately redesign the website.

    Take a sneak peak at the new designs for the BrightTALK website that are better optimized for search engines and user experience.
  • Internal Search - Your Secret Weapon.
    Internal Search - Your Secret Weapon.
    Rachel Andersen, Anvil Account Director Recorded: Jun 20 2012 38 mins
    One of the most underrated features available in analytics – internal site search. There is so much more than just knowing what keywords users are searching once they land on your site, so much insight to be gleaned. Is your internal site search optimized? Are users looking for products, services and information you don’t offer? Are users looking for information you already have, but it is not easily found? All this and much more will leave you inspired to dig deep and get to know how users are truly interacting with your site.
  • Advanced Analytics – Data discoveries you can use
    Advanced Analytics – Data discoveries you can use
    Kim Toomey, Anvil Senior Account Executive Recorded: May 16 2012 53 mins
    Albert Einstein once said “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.” In this webinar, we’ll try to decrease the gap between those two concepts to identify metrics that count and turn them into actionable insights for your business. Make sure to bring your analyst hat as we’ll take a look at the power of cross-channel analytics, attribution modeling and deep dive data analysis.
  • Advanced Social Media - How to Utilize Top Platforms
    Advanced Social Media - How to Utilize Top Platforms
    Jason Kane, Anvil Account Executive Recorded: Apr 18 2012 67 mins
    This webinar will focus on taking a deeper look into top tier social platforms including Facebook, Twitter and LinkedIn. Learn tips and tricks to fully utilize these platforms and make them work for your business.
  • The Ins and Outs of Local SEO
    The Ins and Outs of Local SEO
    Brooke Snow, Anvil Account Executive Recorded: Mar 21 2012 49 mins
    Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
  • Lead Generation and Lead Nurturing
    Lead Generation and Lead Nurturing
    Nick Footer, Anvil Business Development Executive and Jeff Linton, Act-On Senior Manager, Product Marketing Recorded: Feb 15 2012 53 mins
    Where to Find Leads and How to Nurture and Convert Them.

    Leads are everywhere, just waiting for you to find them! They are using search engines to find you, reading articles and blog posts about you, visiting your site, and downloading your whitepapers. Nick Footer, Business Development Executive at Anvil Media, will outline which online marketing channels generate quality leads and provide the newbie and advanced marketer strategies and tactics per channel. Then Jeff Linton, Senior Manager, Product Marketing at Act-On, will provide ways to nurture and convert those leads through marketing automation.

    Note: Slide 15 - Image Credit: GetListed.org, Inc. and David Mihm
  • Competitive Intelligence
    Competitive Intelligence
    Hallie Janssen, Anvil CEO Recorded: Jan 25 2012 51 mins
    Do you know what your competitors are doing online? You may be surprised who your true online competitors even are. In the digital space, a competitor can be anybody who takes visibility away from your online properties regardless of the services they offer or products they sell. Today more than ever it’s important for business owners and marketers alike to be aware of the competition—who they are, what they’re doing, and where they’re doing it. We’ll teach you how to stay on top of your competitors by leveraging today’s tools and technology.
  • Managing Your Hospitality Brand's Online Reputation
    Managing Your Hospitality Brand's Online Reputation
    Kent Lewis, Anvil Media President Recorded: Dec 14 2011 58 mins
    In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.

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