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Technology Marketing

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  • Digital Transformation with Inbound: An Enterprise Guide Digital Transformation with Inbound: An Enterprise Guide Shellie Hutchens, Director of Marketing, Mediacurrent Recorded: Oct 20 2016 33 mins
    Inbound marketing has surged in popularity in recent years, effectively generating 3 times as many leads as traditional outbound.Yet, many large enterprise organizations struggle to dedicate the resources needed to get started.

    A properly-implemented inbound marketing strategy improves the impact of your overall marketing efforts by increasing audience engagement, driving traffic to all of your content, fostering stronger relationships, and ultimately, building your pipeline.

    In this webinar, Shellie Hutchens, Director of Marketing at Mediacurrent will give you actionable advice to get a handle on this untapped resource.

    Topics include:

    • Overcoming challenges to inbound marketing implementation
    • Considerations before implementation
    • Proving measurable ROI
    • Innovative ways to make sure your system works for your goals
  • Account-Based Content Marketing Hacks Account-Based Content Marketing Hacks Dayna Rothman, VP Brand, Content and Demand Generation, EverString Recorded: Oct 19 2016 62 mins
    ABM strategies require the coordination of a lot of moving parts.

    In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

    You will learn:

    - How to leverage what you already have to create personalized content that resonates with accounts
    - About the different levels of account-based content marketing so you can prioritize where and how to spend your time
    - How to use different types of marketing technology to bring your account-based content to the next level
  • 3 Data-driven Ways To Power Marketing Campaigns 3 Data-driven Ways To Power Marketing Campaigns Adam Corey, VP Marketing, Tealium Recorded: Sep 28 2016 32 mins
    It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.

    This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
  • 8 Ways Video Can Supercharge the Bottom of Your Funnel 8 Ways Video Can Supercharge the Bottom of Your Funnel Joe Gelata, Head of Global Revenue Operations, Vidyard Recorded: Sep 15 2016 47 mins
    Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

    In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:

    • 8 different video types to support the BoFu
    • How to map your content to different stages of the funnel
    • What information your potential buyers are looking for
    • How to connect your video marketing campaigns to ROI
  • Planning a Video Marketing Campaign: What to Expect and Where to Begin Planning a Video Marketing Campaign: What to Expect and Where to Begin Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House Recorded: Sep 14 2016 15 mins
    Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
  • Driving B2B Sales Success with Predictive Analytics Driving B2B Sales Success with Predictive Analytics Kevin Brooks, CMO, DxContinuum Recorded: Sep 7 2016 43 mins
    In recent years, spending on B2B marketing and sales technology has seen explosive growth. But sales closing rates and quota attainment have remained flat at best. What’s going on? Today’s companies are more data-driven than ever before, but in this new world of big data and increased business velocity something is clearly undermining the benefits that should come from sales and marketing investments in people, technology and process improvement.
  • The State of Influencer Marketing The State of Influencer Marketing Brian Solis, Principal Analyst, Altimeter Group Recorded: Aug 23 2016 63 mins
    Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.

    This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:

    - Budget allocation
    - Preferred social platforms
    - Key challenges faced
    - Measuring success
    - Top performing tactics
    - Why influencer marketing works

    About the speaker:
    Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
  • Content Marketing: How Blogging Offers Actual ROI Content Marketing: How Blogging Offers Actual ROI Suzanne Baran, Content Strategist, Capital Group Recorded: Aug 17 2016 61 mins
    Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:

    - Why content is at the forefront of digital strategy
    - How to evangelize the importance of content marketing for your brand, product, service, or sector
    - Tips and tricks of the trade
    - Making a case for content marketing resources and measuring your efforts
  • Mobile ROI: How to achieve massive results Mobile ROI: How to achieve massive results Jonathan Winters, Miniclip Games Recorded: Aug 4 2016 61 mins
    If it's done right, ROI is the ultimate marketing metric. There are few marketing initiatives that aren't ultimately supposed to strengthen the bottom line. Yet without a clear idea of how your campaigns are targeted, and what your objectives are, a fuzzy focus on ROI becomes an insecure and confusing metric. So how do you do it? When should you start focusing on ROI as your main metric? How do you encompass all the different ways in which marketing outreach (email campaigns, in-app messaging, retargeting, segmentation) contributes to and multiplies ROI?

    Join VentureBeat and its panel of experts from top gaming and ecommerce outfits to discuss their own approaches to the problem. In this webinar, we'll be debating:

    + How the best of the best measure ROI (Calculations, methods & techniques: how the experts do it)
    + How to solve key challenges and roadblocks to getting great results
    + Why and when ROI should become your core metric

    * Sebastian Goldt, Lead Performance Ad Networks, Lead Performance Ad Networks, Innogames
    * Jonathan Winters, User Acquisition Specialist, Miniclip Games
    * Paul H Müller, Co-Founder and CTO, adjust
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    Join us for this executive session and register for free today.

    Sponsored by adjust
  • Masters of Mobile Data: Acquiring High-Value Users, The Right Way Masters of Mobile Data: Acquiring High-Value Users, The Right Way Ashley Blackmon, VP marketing, Zillow Group Recorded: Aug 3 2016 61 mins
    In Part 1 of this compelling Masters of Mobile Data series, you'll learn how to acquire high value users the right way. If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.

    That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.

    In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.

    Of course, you could read the full report -- or you could tune into this not-to-be missed webinar that will cover the most essential takeaways needed to hook those quality users.

    In this webinar, you’ll:

    * Learn the price app publishers are currently paying to acquire quality users across several categories
    * Review the top user acquisition platforms and why
    * Understand the role of timing in UA
    * Maximize organic installs of your mobile application


    * Dave Myers, COO and Co-Founder, mParticle
    * Ashley Blackmon, VP marketing, Zillow Group
    * Alexandra Press Maguire, Digital Marketing Director, Gilt Group
    * John Koetsier, Mobile Economist, TUNE
    * Rachael Brownell, Moderator, VentureBeat

    SPONSORED by mParticle

    Register today for this free VentureBeat Live event

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