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Digital Analytics

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  • Webtrends Analytics for Optimization
    Webtrends Analytics for Optimization
    Shawn Kimsey, Gareth Hebbron Recorded: Jul 25 2013 60 mins
    How Webtrends Analytics Can Guide Your Optimization Strategy
  • Join the “In-the-Moment” Movement
    Join the “In-the-Moment” Movement
    Jeff Seacrist, VP of Product Strategy + Paul Lawbaugh, Senior Program Manager Recorded: May 2 2013 60 mins
    What if you could access visitor-level data as it happens?

    Now you can—and we’ll show you how. Join us for a special webinar where you’ll be among the first to preview our latest game-changing innovation.

    You’ll learn:

    • New marketing possibilities
    • How this technology provides you with as-it-happens, visitor-level data
    • Why interacting with your customer while they’re still on your site affects your bottom line
  • Webtrends Streams- Die neue Ära der Web Analyse
    Webtrends Streams- Die neue Ära der Web Analyse
    Oliver Dohle - Senior Consultant, Webtrends Recorded: Feb 19 2013 45 mins
    Geben Sie Ihrem digitalen Marketing eine neue Struktur

    Stellen Sie sich vor, es wäre möglich auf die Vorlieben und Aktivitäten Ihrer Besucher zu reagieren noch während sie sich auf Ihrer Seite befinden, und die Ergebnisse zu beeinflussen bevor sie die Seite verlassen. Keine vergebenen Chancen – sondern Chancen zum richtigen Zeitpunkt ergreifen. Stellen Sie sich vor welche Möglichkeiten und welches Umsatzpotenzial sich dadurch ergäben.

    Diese Technologie gibt es nun.

    Durch Webtrends Streams wird die Art und Weise wie Digital Marketeers ihre Online Strategie angehen vollkommen revolutioniert indem das leidige Problem der Zeitverzögerung entfällt – nicht nur Real-Time, zur richtigen Zeit!

    Nehmen Sie an unserem Webinar teil, in dem wir Ihnen Webtrends Streams vorstellen – das revolutionäre neue Produkt, welches das digitale Marketing für immer verändern wird!
  • Unlocking the Business Value of the Social Enterprise
    Unlocking the Business Value of the Social Enterprise
    Charlene Li ,Founder & Analyst at Altimeter Group and Jeff Seacrist, VP of Partner Solutions Recorded: Feb 6 2013 62 mins
    Everyone is talking about the Social Enterprise and how it can transform your organization – whether it’s unlocking expertise, connecting teams and people, or improving communications with customers. Ultimately, the real purpose of driving this business transformation is to improve business productivity and increase profitability. But how do you measure the success?

    We have invited Charlene Li of Altimeter Group, an industry leader in social business strategy, to join us and share her insight into understanding and measuring this growing market. Charlene will share her real-world experience and how she sees the Social Enterprise changing the way business is done, how to connect measurable concepts around engagement to ultimate business success, and the direction and impact the social enterprise will have on the future.
  • Measuring and Optimizing the Social Enterprise
    Measuring and Optimizing the Social Enterprise
    Jeff Seacrist, VP of Partner Solutions and Melissa Risteff Recorded: Jan 24 2013 60 mins
    As the social enterprise continues to grow, organizations are more challenged now than ever to understand how these emerging collaboration tools are being used to fuel business productivity and ROI. All too often, measurement strategies are ignored, or considered too late in the process to ensure that the right success metrics are being considered and able to be measured. In this webinar, learn how to measure what matters for the social enterprise and how to create a culture of measurement and optimization that can permeate the organization and help drive adoption, contribution, and ongoing collaboration.
  • Webtrends Streams - The New Era of Web Analytics
    Webtrends Streams - The New Era of Web Analytics
    Eric Butler, Director of Emerging Technologies + Steve Earl, Product Marketing Director - Webtrends Recorded: Dec 13 2012 75 mins
    Webtrends Streams is the revolutionary new product that will change the way digital marketers drive top- and bottom-line results. This technology enables immediate intervention to drive customer conversion.

    In this webinar, you’ll discover:
    • The game-changing power of “right time” analytics
    • Product demonstration of Webtrends Streams
    • 6 tenets of digital intelligence
    • 4 R’s of data relevance and how they impact conversion
  • Webtrends Streams - The New Era of Web Analytics
    Webtrends Streams - The New Era of Web Analytics
    Eric Butler, Dir. of Emerging Technologies + Rick Weithas, Sr. Product Marketing Mgr. - Webtrends Recorded: Dec 12 2012 75 mins
    Webtrends Streams is the revolutionary new product that will change the way digital marketers drive top- and bottom-line results. This technology enables immediate intervention to drive customer conversion.

    In this webinar, you’ll discover:
    • The game-changing power of “right time” analytics
    • Product demonstration of Webtrends Streams
    • 6 tenets of digital intelligence
    • 4 R’s of data relevance and how they impact conversion
  • Protect Your SharePoint Investment: Insight and Governance for Federal Agencies
    Protect Your SharePoint Investment: Insight and Governance for Federal Agencies
    Maribeth Pusieski, Federal Strategic Account Manager Recorded: Nov 8 2012 51 mins
    Webtrends and Axceler, both Microsoft Gold Certified Partners, provide government agencies with a dynamic solution that combines business insights and administrative controls enhance user experience and governance. Together, Webtrends and Axceler offer the ability to improve usage and increase productivity, all while providing enhanced security and control.
  • Using Metrics to Prove Social Media ROI
    Using Metrics to Prove Social Media ROI
    John Lovett, Sr. Partner, Web Analytics Demystified + Merlyn Gordon, Sr. Product Marketing Manger, Webtrends Recorded: Nov 7 2012 53 mins
    The social web is no longer a new channel. However, the volatility, fragmentation and unique characteristics of the social web continue to challenge brands seeking to quantify the success of social media initiatives, and tie them back to business outcomes.

    In this webcast, John Lovett, Senior Partner at Web Analytics Demystified and author of Social Media Metrics Secrets, will introduce four types of metrics for measuring the success of social media programs, and provide actionable take-aways that can be used immediately to help organizations develop a consistent and repeatable measurement program.
  • The Road to Measurement:  Driving Adoption to Fuel Intranet Success
    The Road to Measurement: Driving Adoption to Fuel Intranet Success
    Jeff Seacrist, VP of Partner Solutions Recorded: Oct 31 2012 63 mins
    The Road to Measurement is a journey, not a destination. And, it starts with one simple decision – the decision to measure. But, what comes next is the big, scary question – what to measure? This webinar is designed to empower you with the knowledge you need to get started on a measurement strategy that will unlock intelligence that helps you drive engagement and adoption, while putting in place the foundation for answering the tough questions regarding ROI and the overall business impact of your intranet strategies.
    •Framework for intranet measurement and growth
    •Measuring adoption to drive usage
    •Building toward a more social enterprise

    If you can’t measure it, you can’t manage it – Peter Drucker

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