A spirited debate about one of the central issues in social media marketing. The "experts" all say it's not just about the numbers, that quality of engagement is perhaps more important, and that investments in content drive growth that lasts longer and is more meaningful. But marketers continue to value top-line fan growth, and invest in pay-per-fan programs and other ways to put big numbers on the board.
The panel will pull these two perspectives apart and get to the truth, once and for all.
* Richard Lyons, Manager-Interactive, Dr. Pepper Snapple Group Inc.
* Mike Schneider, SVP, Digital Incubator Allen+Gerritsen
* Marcelo Guerra, Vice President, Digital Marketing at Showtime Networks
* Colin Sutton, U.S. Director, OMD Word