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Gravity Summit

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  • Gravity Summit - Highlights
    Gravity Summit - Highlights
    Varrious Recorded: Sep 13 2011 3 mins
    Gravity Summit - Highlights
  • Gravity Summit Teaser
    Gravity Summit Teaser
    Varrious Recorded: Sep 12 2011 2 mins
    Gravity Summit FutureM: Teaser
  • Gravity Summit Learning Services
    Gravity Summit Learning Services
    Teri Thompson Recorded: Sep 12 2011 30 mins
    Hear from Teri Thompson as she explains the Gravity Summit Learning Services
  • Startup Spotlight
    Startup Spotlight
    Various Recorded: Sep 12 2011 30 mins
    Presented by: Promoboxx, Postano, Convertiv, Cauzoom, GaggleAMP.

    Innovation is key in developing and maturing the social business landscape. Gravity Summit StartUp Spotlight selections will briefly share their vision of what's next in the social experience and how their company will help move that vision forward.
  • A Lever Long Enough: The Internet and the Future of Organizing
    A Lever Long Enough: The Internet and the Future of Organizing
    NationBuilder, Adriel Hampton, Chief Organizer Recorded: Sep 12 2011 30 mins
    Ubiquitous machine translation, near zero-cost global communications and the emergence of social networks as the dominant form of online interaction are poised to radically change the human experience over the next generation. Adriel Hampton, chief organizer for NationBuilder and producer of Gov 2.0 Radio, talks about the impact of cloud computing, internet organizing and digital culture on the workplace, democracy and commerce.
  • The New Brand Wave
    The New Brand Wave
    Pearson Advisory, Polly Pearson, Principal Recorded: Sep 12 2011 30 mins
    When social networking proficiency in the workplace meets up with social leadership style, look out for the brand wave to follow. Are you leveraging the connectivity, intellect, and passion of your employees to expand your brand power? Learn how to safely tap into employees to further your brand, drive revenue growth, recruit, retain, and more. Polly Pearson, President of Pearson Advisory.
  • The Understated Importance of Compliance in Social Media
    The Understated Importance of Compliance in Social Media
    John Bishara, CMO, LinkedFA & Mark Cortazzo, Founder, Flat Fee Portfolio Recorded: Sep 12 2011 30 mins
    Mark will offer insight to those companies hesitating to join the social media movement with words of encouragement from the front lines of the financial services industry.He will then introduce John Bishara, CMO of LinkedFA who will share real- world examples of why compliance is essential for any size enterprise to leverage social media in a responsible manner.
  • Does Size Matter?
    Does Size Matter?
    Panel Recorded: Sep 12 2011 30 mins
    A spirited debate about one of the central issues in social media marketing. The "experts" all say it's not just about the numbers, that quality of engagement is perhaps more important, and that investments in content drive growth that lasts longer and is more meaningful. But marketers continue to value top-line fan growth, and invest in pay-per-fan programs and other ways to put big numbers on the board.

    The panel will pull these two perspectives apart and get to the truth, once and for all.
    * Richard Lyons, Manager-Interactive, Dr. Pepper Snapple Group Inc.
    * Mike Schneider, SVP, Digital Incubator Allen+Gerritsen
    * Marcelo Guerra, Vice President, Digital Marketing at Showtime Networks
    * Colin Sutton, U.S. Director, OMD Word
  • The Value of Engaging Your Audience
    The Value of Engaging Your Audience
    Wildfire Interactive, Ben Arnon, Director of Sales; & David Manela, SVP of Strategic Marketing, ideeli Recorded: Sep 12 2011 30 mins
    Join Wildfire and leading online retailer, ideeli for a discussion on how to best use social marketing to grow and engage a brand's audience, complete with helpful best practice tips along the way. Together, they’ll also cover what it means to keep fans engaged and how to measure a marketing campaign’s ROI.
  • The Impact of Social Influence on Social Capital
    The Impact of Social Influence on Social Capital
    Visible Technologies, Elizabeth Morgan, SVP of Business Development Recorded: Sep 12 2011 30 mins
    The session is designed to expand the audience's thinking about how social influence will play an increasingly important role in driving social capital, which is a billion dollar opportunity for brands. The measurement and metrics for defining the social influence of the consumer is one of the most important areas of social business today. Come learn how brands and vendors are working to solve this massive business challenge and opportunity.

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