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  • Venue Marketing 2012: Cash In On The Games Using All Channels Venue Marketing 2012: Cash In On The Games Using All Channels VirtualVenueVisit.com;Melia Hotels International; Fairmont Hotels & Resorts; Stratford Old Town Hall Recorded: Mar 22 2012 56 mins
    Venues' marketing spend is still under pressure and yet the Olympics are looming, bringing with them a wealth of opportunities...if approached correctly. Tune into this live webcast for vital insights here.:

    >With the Olympics looming, pinpoint key, global and domestic decision-makers to help exploit opportunities and minimise campaign wastage
    > So what do event organisers want? From special offers to open days, gain rare behavioural insights into what really gets your audience spending
    > Communicate your various event offers concisely without detracting from their individual selling points
    > From social media to e-shots to print ads, with budgets under pressure, what is working and how can you track it effectively?

    Speakers:
    Alex Whitson, Head of Content, Virtual Venue Visit
    John Kelly, Director of Global Sales & Marketing, Melia Hotels International
    Antonio Ducceschi, Area Director of Sales and Marketing, Fairmont Hotels
    Alison Davenport, Marketing, Stratford Old Town Hall