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  • Venue Marketing 2012: Cash In On The Games Using All Channels Venue Marketing 2012: Cash In On The Games Using All Channels VirtualVenueVisit.com;Melia Hotels International; Fairmont Hotels & Resorts; Stratford Old Town Hall Recorded: Mar 22 2012 56 mins
    Venues' marketing spend is still under pressure and yet the Olympics are looming, bringing with them a wealth of opportunities...if approached correctly. Tune into this live webcast for vital insights here.:

    >With the Olympics looming, pinpoint key, global and domestic decision-makers to help exploit opportunities and minimise campaign wastage
    > So what do event organisers want? From special offers to open days, gain rare behavioural insights into what really gets your audience spending
    > Communicate your various event offers concisely without detracting from their individual selling points
    > From social media to e-shots to print ads, with budgets under pressure, what is working and how can you track it effectively?

    Alex Whitson, Head of Content, Virtual Venue Visit
    John Kelly, Director of Global Sales & Marketing, Melia Hotels International
    Antonio Ducceschi, Area Director of Sales and Marketing, Fairmont Hotels
    Alison Davenport, Marketing, Stratford Old Town Hall

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